Rebrand Your Presence · Personal brand marketing strategist showing graduates, leaders and teams...
Transcript of Rebrand Your Presence · Personal brand marketing strategist showing graduates, leaders and teams...
3 Steps to Success With LinkedIn 15/12/2019
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Visibility Authority InfluenceEnhance Establish Earn
Rebrand Your Presence
Personal brand marketing strategist showing graduates, leaders and teams how to increase visibility, earn influence and establish authorityusing LinkedIn and social media tools.
• #2 LinkedIn expert in Asia Pacific by SMMI
• 2019 Top 50 Social Media Marketing Influencersby TopRank Marketing
• ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ - Author
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3 Steps to Success With LinkedIn 15/12/2019
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“Your brand is what other people say about you when you’re not in the room”Jeff BezosFounder and CEO of Amazon
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DigitalRoom
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3 Steps to Success With LinkedIn 15/12/2019
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First Impressions
LinkedIn is one of
the top sites that
Google crawls
36.8M
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3 Steps to Success With LinkedIn 15/12/2019
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What is
Network
200+Search Engine
10M+ Au20M+ Jobs
Professional
90K Schools
30M Companies
660M+Countries
2 /second
87M+
Millennials
Personal Brand
44%monthly
40% daily
+50% engagement
94%B2B ContentDistribution
87% find
94% vet
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3 Steps to Success With LinkedIn 15/12/2019
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Rebrand Starts with
ProfileNetwork
Thought Leadership & Authority
Engagement & Influence
MasteryLinkedIn
X
VolunteerImage Credit Shutterstock
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3 Steps to Success With LinkedIn 15/12/2019
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1. VISUALSBackground
HEADLINE
SKILLS
CHARACTER
ABOUTStory
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCECurate, Create and Converse
CONTENTCOMMUNITY
Elevator PitchKeywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
CONNECTION
VIAProfile MASTERY
Scroll Test
Does your profile communicate your value?
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3 Steps to Success With LinkedIn 15/12/2019
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[Keyword focused expertise] [who solves problem X] // [company]
[Keyword focused role] [who solves problem X] for [target audience Y] by providing [expertise Z]
Create a Leading Headline
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3 Steps to Success With LinkedIn 15/12/2019
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X
DIY AUDITwildfiresm.thinkific.com
“Who are the influencers of your ideal connections?”@JoSaundersAU
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VIANetwork
Connection
YOU
Their connection = your prospect
More prospects
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3 Steps to Success With LinkedIn 15/12/2019
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ConnectionTypes• Ideal Clients & Decision Makers• Influencers of your ideal connections• Peers & Potential Partners• Leaders & Authorities• Stakeholders• Friends• People you meet at #
XStart a
conversation
Best Practice
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3 Steps to Success With LinkedIn 15/12/2019
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VIA Networking
💭 A ‘like’ is a nod of agreement💭 A ‘reaction’ is a nod + context💬A ‘comment’ is conversation.
Follow
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3 Steps to Success With LinkedIn 15/12/2019
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2nd
Connections
Team
Followers
1st Connections
Company Page
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Employeesgenerally have
10xconnections
more
Encourage &
Engagement
Stories &
Reflection
Build Your
Hashtags@Mention
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Like
Comment
Share
VideoArticlePhotos
#
»
BrandPosts
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3 Steps to Success With LinkedIn 15/12/2019
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Like / Comment
FollowConnect
Message
Engage
Schedule
Influence & Impact
Search & View
Engage
View profile & recent activity
Profile & Page
Profile Activity
Be interested
With Activity
Via message
Call / Meeting
With Conversation & context
VIA LinkedIn
NEW
Find & connect with people nearby
In Room
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3 Steps to Success With LinkedIn 15/12/2019
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/bookjo/aioh2019/
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