RebelRespec Apparel

Owner, Suzette Sargeant

Email:rebelrespecapparel@gmail.com

Company Overview

• RebelRespec Apparel is a start-up company that will be known within the fashion industry as an inclusive brand, and with growth and expansion, create and provide opportunity for future staff that is knowledgeable about the operations within the fashion industry. The company will target men and women between the ages of 18 and 40.

Opportunity/ Solution• Our philosophy is to be a company of integrity, professionalism, and

inclusiveness. To reach and market to an audience that is not only urban and mainstream, fashionable and stylish, but also, specific alternative lifestyles and demographics that are not normally included in the marketing strategy of other competitive brands.

• African American (LGBT marketplace). Article: http://www.pridesource.com/article.html?article=17623

• Acknowledging the acceptance of this community socially and culturally throughout the US and overseas, would only have the brand’s message of inclusiveness resonate with the consumer.

• Already being followed on twitter by fashion bloggers from the US with a reach as far a Australia. This would expand the brand’s name on a global level.

The Return to the Investor

• Between 10-20% or Subject to discussion. Or…

• Note to investor(s): A debt funding option of $250,000 @ 12% a year over five years. With INT accrued the first year, to be paid (INT only) on a quarterly basis at year two and three.

• Also, as initial investor, you will receive free merchandise of all RebelRespec products to start and future lines to come.

• Plans to take the venture public will be no sooner than five

years from now. The potential to multiply your original investment is enormous to those investor(s) who come in at the start.

Market Definition

• L. A.’s apparel industry is a $24.3 billion dollar industry. There’s over 1 million people working directly and indirectly in the fashion industry. Los Angeles county accounts for over 80% of apparel manufacturing, while Orange County has a smaller base focused on surf-wear and active-wear.

Source: LAEDC

Market Size

Market Population Buying Power Buying PowerPer Capita

African American 30 Million $535 Billion $17.8K

Gay American 16.5 Million $450 Billion $27.3K

Hispanic American 31 Million $383 Billion $12.4K

Asian American 11 Million $229 Billion $21.0K

Source: Selig Center for for Economic Growth, University of Georgia

Competition

Direct: • Triumvir • Stussy• Publish Clothing Indirect: • Gap• Benetton

Management Team

• Owner: Suzette Sargeant • Advisors: SCORE.ORG • CPA: Edwin Young • Designers: David Perez, Charles Ritchie• Photographer: Brandon Kuhn

Financials

History of Funding: • Self FinancedFinancing and Use of Funds: • Production and Marketing

Financials 2013 2014 2015 2016 2017

Revenues 127,350 540,085 1,540,935 1,864,531 2,864,531

Expenditures 62,124 62,124 65,000 65,000 70,000

Net 65,226 477,961 1,475,935 1,799,531 2,794,531

Company Financial Projections 1-5 years:In thousand i

The Deal to the Investor • At this time the company is seeking capital in the amount of $250,000.

Funding will go towards the startup of the business including purchasing of garments and textiles from t-shirt manufacturers at $5-$6 dollars a shirt standard as well as advertising, and a reserve for unexpected expenses. The making of the clothing would include silk screen printing, embroidery Cut and Sew. Pricing depends on the patterns and level of graphics. The company’s promotional budget initially will be $5,500/mth

• Funding will develop the company through marketing and sales programs

to create demand. Marketing will be in the form of business cards, flyers, email marketing, SEO (search engine optimization), website hosting, social media. Also, includes trade shows, festivals, product placement in different media outlets. And contracted projects experienced designers and manufacturers.

RebelRespec Products

Concept Samples

Comps. Sample Looks

Longsleeve Tees/Crews

Hoodies

DENIMS

Men and Women’s Suits

Accessories: Graphic Designed Scarves

Exit for the investors

• In 3-5 years the company will either market itself for sale to potential buyers. Possibly a chain of retailers or manufacturers. Or investors stocks would be bought back on an acceptable formula.

Resources needed beyond capital

• TBD

RebelRespec