RebelMouse for Brands #RebelWebinar

Stephanie Bagley, Director of Partnerships@StephBags, @RebelMouse

What is RebelMouse?

• Real-Time Social Publishing• Powerful Curation and Editorial Tools• Native Social Ads

RebelMouse Case Studies

A Real Time, Turn Key Publishing Platform

• Social Publishing Platform – add a social layer to your CMS

• Aggregate and curate social content and original content in a highly visual way

• Embed easily - no tech/design resources required.

• Ignite your social media team and editorial team.

• Mobile web responsive. Android & IOS apps coming soon.

• Teaser modules that amplify your social presence.

• Monetize better with Sponsored Content units.

Background

A Team from HuffPost, CNN, VaynerMediaA Team from HuffPost, CNN, VaynerMedia

Founder, Paul Berry was CTO of HuffPost Ran Product, Design and Engineering Top 10 Trafficked Site in US

Collaboration with Best in the World Twitter, Facebook, Google GE, IBM, Johnson and Johnson

World Class Team Team is 30 developers strong Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost

Board of Directors

All-Star Investors & Board All-Star Investors & Board

(Advisor)

John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon

Eric Hippeau – Lerer Ventures (Chairman)Ken Lerer – Lerer VenturesFred Harman – Oak Investment PartnersJordan Levy – Softbank Capital

Angel Investors:

Venture Investors:

Top Publishers & Editors Love RebelMouse!

And so do awesome brands, TV & sports teams!

Visual, Social Experiences for Brands

Visual, Social Experiences for Brands

#Protip: Use RebelMouse for brand contests

Sports Teams Foster Social Hub For Fans

Engaging Experiences for Social TV

Engaging Experiences for Social TV

#Protip: Freeze a call to action in the main splash!

Social TV & Exclusive Access

Capture The Conversation On Your Website

#Protip: Post a teaser on your front

page

Highlight & Keep Your Best Content

Embed RebelMouse Anywhere!

• Embed code (a single line of code!) adapts in any CMS, which allows you to easily add RebelMouse to any website.

• Add RebelMouse embeds to any Tumblr page, Wordpress

page or Facebook tab.

• Grab the embed code

right on RebelMouse

.

• Power a full domain for any campaign. Examples:

ESPNnext2013.com ESPNPreDraft.com

Increase Engagement, Recirculation & Track Performance

“Time spent is TWICE site Average [for RebelMouse page on his site]”

-Markus Stolz (@elloinos)

“Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse”- Full post at http://rbl.ms/LANG

Analytics Available on RebelMouse

• Stats per Post• Google Analytics Integration – for all powered

sites• XRS Tracking for shared content across

RebelMouse and in embeds

Use Cases: Solutions to Core Problems

• Updating websites with fresh content can be time-consuming and costly

• Integrating social is often done with clumsy widgets

• Custom sponsorships can be extra, extra tricky to integrate to an existing website CMS

Easily Customizable

• Several layouts to select

• Add a custom theme

• Easily adjust CSS so

embed matches your

site’s look and feel

• Add custom fonts

#Protip:Use larger

Modules onVisually strong pages

Create Teaser Modules

• Easily create sidebar modules to

showcase social content

• Generate code via Embed tab

Rebel Alerts: Email Made Easy

• Daily emails of any RebelMouse

page activity

• Encourage people to subscribe

• Integrate MailChimp to manage

subscription list, subject line and

content

• Other email newsletter

enhancements and vendor

integration coming soon!

Where My Money At??

Online Ads These Days…

THE PROBLEM:

Traditional ad campaigns can take months to plan. Then you sit and wait.

You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)

Welcome, RebelAds

• RebelAds offer a significant change to traditional advertising online.

• In buzzword-y jargon, RebelAds = real-time, native, social ads.

• Purpose: Reach the right person at the right time and deliver a clear message

• Turn your social content into real-time ads, powered by your RebelMouse page

• Circulate RebelAds with top publishers

We Bring All Your Content and Assets Together

…and transform your content into native real-time ads

These Ads Can Run in Premium Placements

Edit Headlines and Publish Content in Real-Time – Play the Headline Game!

Early Example: RebelAd on USA

Turning social content into ads allows for a better experience than seeing the same ads over and over for months:

First Steps

• Sign up for a RebelMouse page, and start experimenting.

• Add all of your social feeds via the CONTENT & FEEDS tab under the Dashboard. Move posts around, freeze your favorite posts above the fold. Experiment with the Design tab. Make the site your own!

• Integrate RebelMouse on your brand page

• Options: Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain

Consider Powering Your Site• Remove some RebelMouse branding

• Google Analytics

• TypeKit integration

• MailChimp integration coming shortly

• $9.99 a month

Questions?

Contact: early@rebelmouse.com@RebelMouse