‘OFF THE RADAR’Rebecca’s pitch

THE CLIENT: CHANGING MODES

My pitch is for the track ‘Off the radar’ by American indie band ‘Changing Modes’. The five piece band are from New York and formed in 2004. The track itself is an energetic, youthful track with edgy vocals and electronic beats.

PITCH #1

A bored looking girl is reading a music magazine and a poster of the band performing, which is also the first shot of the video. A cheesy 80’s is used transition to show the band playing and then the narrative of the band randomly appearing throughout the girl’s day, and amplifying parts of the lyrics. The girl’s life is portrayed to be boring and average while the band will be portrayed as energetic and lively. The girl will also watch 80’s films that the band will referencing by re-acting certain scenes, via costumes etc.

80’s revival/inspired, similar clothing that’s associated with the 80’s- reflects up-tempo electronic tones of the music . This is currently the trend in 2010 with artists such as La Roux and The Ting Tings new album.

Bright colours, ‘pop’ colours, reflects energy of the track. Also use of patterns via background or clothing.

Clothing and

accessories

Style and Form 80’s

revival/inspiration

STYLE AND FORM: EDITING AND MISE-EN-SCENEEditing: Special effects including

green screen to add dimension to

background and connote 80’s revival

theme, such as neon colours and

patterns.

Mise-en-scene: This includes the band

performing in a studio for a professional look and various locations to

recreate scenes from films e.g school library for

breakfast club. Also teen’s bedroom to create sense of

normalilty. Also use of bright, flashing lights for electro element. Also via costume see style slide.

Also bold, colourful typography on black or plain background in

certain parts of the to create karaoke

effect and

illustrates lyrics. Graphic match: for

example from the girl

looking at a poster of the

band performing at the beginning of the video

and tranistions

into the actually video.

Use of split screen towards the end

to reflect the countdown at the end of the song,

also to distinguish band members persona. Also slow motion.

Use of filters: black and white filters to perhaps during

bridge, old film effect to

create a contrast to

rest of video.

CINEMATOGRAPHY Use of beauty shots on

lead vocals and close up/cut ins on guitars to define indie genre. Also

long shots to show whole band performing.

Dolly shot of whole band

performing to add dynamic when changes from

verse to bridge.

Panning shots to reveal mise-en-scene of girls bedroom and boredoom.

Advanced shots: Forced

perspective: Gives an unusual

element to the video and

conforms to quirkeness of indie video

Rule of thirds: On main

performer for complete

attention on artist

Stopmotion: Use at certain

segments of song to

illustrate lyrics ie;

‘landed on the moon’

Reverse motion:

add quirky

effect to video, in sections of video

http://www.youtube.com/watch?v=UEAU1dbSQdI

THEORIES APPLIED

This pitch in the video will uses the theory Post modernism, that 80’s revival is currently the trend for electro/pop music and inspiration from music videos from Mystery Jets and New Young Pony Club who use 80’s revival as an element to some of their videos.

Voyeurism- that the spectator is watching a girl’s daily life within the narrative.

Firth’s theory- that this video will be more narrative based although with performance aspects. However the band will also take part within the narrative by reacting certain scenes from films and following the girl’s average day.

REPRESENTATION Mise-en-scene: Funky and retro 80’s revival with

modern twists via outfits

Unconventional indie band

due to multicultural

members

Conventions of indie: Showing instruments, ie

guitars etc. Electro

elements via flashing lights, bright colours and costume

eg skinny jeans

Using quirky editing

techniques such as stop and reverse

motion to give band eccentric

edge

More upbeat and energetic

due to crazy live

performances in quirky

places ie laudrenttes in East LDN

Signed to indie

label XL recording

s with similar artists

Audience

Secondary audience: 25-30 year old females of various ethnicities who has fond memories of

80’s music and fashion, as track will remind

them of this. As the 80’s revival is the current

trend in music, this track should appeal to our

primary and secondary audience.

Be interested in dramas such as

Skins, Misfits and This is England ‘86

Duran DuranCyndi Lauper

Consume products such as web 2.0 sites such as Facebook and

Tumblr

Use technology such as I phones and Blackberry.

Also buy music from ITunes and HMV

Watch iconic teen movies such as Ferris Bueller’s

Day Off and The Breakfast Club. Also watch indie movies such as Brick (2005) or more quirky

films such as Scott Pilgrim vs the world (2010)

Primary audience: 14-19 female

teens of various ethnicities who listen to indie music. Similar

artists they would listen to are New Young Pony Club,

The Ting Tings and La Roux.

THE PITCH #2

The video begins band is performing the track, as in a performance video, however it soon changes to narrative, where the band is being spied on by unknown assailant. This will create a thriller atmosphere where the band slowly becomes aware that they are being watched as the song progresses.

STYLE

Black and white vs colours would be the prominent theme, with the band performing in colour and when spied on will be in black and white and through other forms of medians. For example the band while be ‘secretly filmed’ through cctv, through a computer screen and black and white ‘CIA’ like photos, as if they are being targeted by someone.

THEORIES APPLIED

Voyeurism- the audience is watching the band through other medians such as cctv, creating the ‘Big Brother effect’.

Intertexuality- refers to thrillers where voyeurism is a key theme. Good example of these are Psycho for the use of black and white tones and recreating the ‘shower scene’ and The Matrix where the main protagonist was being watched through CCTV during an interview.

SIMILAR ARTISTS/ INSPIRING VIDEOS

Calvin Harris- http://www.youtube.com/watch?v=LhUcSbbURyc Mystery jets-

http://www.youtube.com/watch?v=K2Dl3VQ2K2U&ob=av2e

New young Pony club- http://www.youtube.com/watch?v=kfX2LwlQr2M

The Ting Tings- http://www.youtube.com/watch?v=qVbtBLZxL6w&ob=av2e

Operator Please- http://www.youtube.com/watch?v=jACE3DKFo0s