Rebecca Folb - Raising the bar in Recruitment through Social Recruiting

Company Confidential

Social Media Week, February 2011

Rebecca Folb

Global Talent Acquisition Manager (Digital)

Nokia

#NokiaConnects

Social Recruiting


25 billion


Tweets sent

in 2010

“Social Media is not a fad, it‟s still

growing and always transforming”…

Company Confidential #NokiaConnects

“Social Recruiting isn‟t the

answer to recruitment, it‟s

simply another channel

we need to use”.


People are talking about Nokia all over the week. Our

concern is that social media is reaching a vast audience and

becoming influential to potential talent. Instead of focusing

on this negative impact, we are recognising the

opportunities. If we can‟t control, we can join in, engage with

and influence this vast audience.

Establish your social recruiting strategy

#NokiaConnects

Transforming the

way we source

talent, build

talent pipelines

and improve our

employer image.


Encourage staff to be brand

ambassadors to help personalise

your business by talking about

the company culture/values,

generating a buzz about your

company and highlighting positive

brand messages in a credible way.

Integrate social media into your recruitment process

#NokiaConnects

TIME & COMMITMENT

UNDERSTANDING

& CONFIDENCE

SHARING &

RESPONSIBILITY

Encouraging /

influencing all regions

to adopt.

Dedicated

training.

Sharing best

practices

effectiveness/

success.


Connect your career page to your online communities!

Global Social Media Stats

1.97 billion internet

users

175+ million people on

Twitter


LinkedIn


Facebook

#NokiaConnects

“Our ultimate goal is to

drive top talent to our careers

page and apply”.

“Encouraging

candidates who come

to our career page to

join our communities to

get to know us better”.


Employer

Image

Job Adverts Sourcing

Our social recruitment channels

#NokiaConnects

“How the channels have been effective for us”…


“Our brand new Twitter

feed”…


DAY Morning Afternoon

Monday Tweet about Nokia‟s work

environment, or Nokia fact

Job or news of the day

(Linked)

Tuesday Tweet about one of Nokia‟s values

e.g. Diversity, events Nokia have

presence


(Linked)

Wednesday Tweet about a great reason to work

for Nokia


(Linked)

Thursday Tweet about what Nokia can offer –

training, development etc


(Linked)

Friday Job or news of the week. Or key

hire of the week.

Wish all your followers a

great weekend!

Twitter is a strong

CRM tool

Editorial Calendar

= structured feed

and frequency.

Design a weekly editorial calendar!

#NokiaConnects

“A social media

response guide is

also important”…


Targeted

subgroups.

Connecting

our channels.

Driving

talent to

our main

career

page.


LinkedIn has broadened and simplified the search for

talent. We now have the opportunity to identify, reach

and contact high calibre candidates globally.

Identifying & engaging talent – be relevant!

#NokiaConnects

Keywords: communicate, participate & share!


“Our Facebook

initiative which

led to four key

hires”…


2011

Next steps

Continue to leverage what

others are doing – Nokia

Conversations blog.

Communities - size

matters . Keep growing…

Employee video

testimonials.

Bring the conversation

offline – we are still people

and it‟s great to talk!

#NokiaConnects


Social media reporting

#NokiaConnects

Activity Reach Engagement

“How active

our we”.

“How influential

are we being”. “Are we engaging

with people, „Likes‟

„re-tweets”.

Rebecca Folb - Raising the bar in Recruitment through Social Recruiting

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