Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta.
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Transcript of Rebecca Fackrell Brian Free Jacob Peters Nikki Sulvetta.
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Rebecca FackrellBrian Free
Jacob PetersNikki Sulvetta
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American Airlines“We know why you fly.”
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Centered around international business travel◦ Target market: international business travelers
Humorous/emotional approach to a normally unpleasant topic
Rebranding themselves and creating a new image for the airline
“Team Building” ad won the prestigious Cannes Lion Award
Award-winning Ad Campaign
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Single page print ad
Strong use of imagery• little to no copy
Uses an emotional appeal
Slice-of-life execution
Print Media
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Check flight times Check miles Plan a vacation
◦ Cruises◦ Car rentals◦ Hotels◦ Package deals
Do cool stuff◦ Make a postcard◦ Play “Match Me”
Interactive Media
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Do you think the commercials are effective?
Do you have a specific airline preference?
Discussion Questions