Realwealth247 Workshop

Unlimited Sales Leads Oct. 8, 2009-Why, What, HowThomas Wong, Lease Option Specialist

“CRAZY THOMAS”

Welcome!

Congratulation!

You are on your way to be a successful in generating lots of sales leads!

Who am I?

Thomas Wong – The Crazy Lease Option Guy in Brampton

A real estate investor focuses on Lease Option projects in Brampton …Kitchener/Waterloo (done over 30 projects)

Have done fix and flip projects Have rental properties Have been a process/quality

improvement professional in my previous life

What can you expect?

Explore the WHY’s for using the tools we shared

See some examples of what can be done A few quick practices of what we share

with you, see your own results Share our Bag of Tricks – some practical

tips

Why are you here?

Attract interest in, build desire for and generates sales of your products or services

Want to grow your potential customer base (e.g. get more investors to participate in rent-to-own projects, get

more potential rent-to-own client, or get more mentoring Want your potential customers do more business with

you Who you know is important. However, who knows you is critical. Need to keep in touch with your customer base

Build CONTACT LIST, Market to the CONTACT LIST

What are the lists you want to build? Thomas’s example lists:

Potential investors for rent-to-own projectsPotential rent-to-own tenantsPotential rent-to-own mentoring clients

What are your lists? In the 3 minutes think about your business

and identify 3 lists of contacts that you want to build and write them down

Why, Using Email, Webpage & Social Media Cost effective

Cost per mail/newsletter, traditional bulk postage mail (~$1 per letter) vs email (FREE)

Convention advertising cost $$

Systematic management of leads Automation possibility

“Turning strangers into friends and friends into customers” says Seth Godlin

No Spam!!

Have you received too much junk mails and spam emails? (we all do)

If you want my information and I email it to you regularly, is it spam? (NO)

PERMISSION EMAIL MARKETING Manage subscribes, unsubscribes bounces & view

reporting statistics (opens & clickthroughs) “The CAN-SPAM Act of 2003”

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

The Six Key Provisions of CAN-SPAM - emails Must not have misleading or falsified header information Must not have misleading subject line Come from functioning return email address Senders must remove all unsubscribe requests within 10

business days Commercial email must display the physical postal

address of the sender Any unsolicited emails must clearly identify that it’s an

advertising message, give the recipient the opportunity to decline further emails from you.

Let’s Start Building Our Lists

Where do we get our contacts? Networking, Trade shows, Seminars, Events, Point of

Sales Sign-up forms, Customer calls, …

Let’s start here: In the next 5 minutes, meet some new people around

the room and find as many people to add to your 3 lists (identify earlier) as possible.

There will be a price for who gets the most contacts on their lists.

Now What? – you got some contacts Establish the first contact:

by email or by phone then you need to remember to follow-up….

How about a more effective way? A personalized email template Once they opt-in your mailing list, we can use

autoresponder to send out a series of email, newsletter..etc.

Let’s Build One Personalized Email

NOW! One lucky winner who are not using iContact

yet We will work on it together

Setup a iContact trial account Setup a list name Setup customized field Setup a personalized email template for first

email to new contact

Our Bag of Tricks

From Names & Subject Lines When to send emails Words to avoid using in email message Getting people to join your list when you

sleep

From Names & Subject Lines

The “From” field, read or not read the email; do we recognize the name and email address Well known person in the organization Be consistent

Subject Lines: Be brief (20-50 characters) No ALL CAPs Provide information on what’s it about Don’t use $$ & !!! (block by content based spam filter)

Some Sample Subject Lines

Next rent-to-own project for [fname](Next rent-to-own project for Jerry)

Monthly rent-to-own tips, Nov. 2009 – Building investor list

Special for rent-to-own mentoring – 30% off

When to sent emails?

Business to Business: Best to send email Tuesday thru Thursday, between 9:30 am

and 3 pm. Monday’s are generally reserved for meetings, organizing, and

catching up … emails sent Friday afternoons are often ignored or show up at the

bottom of the list

Directly to consumers: between 5 p.m. and 8 p.m. of each day Friday thru Sunday emails are the most effective,

generally because consumers are more likely to be online over the weekend and have more leisure time to ponder your offer.

Words to Avoid

It is quite different from normal marketing experience

Building Your List in Your Sleep

Twitter Use Twitter to drive people to your landing page (Thomas’

samples) Grow your followers instantly

(http://www.buzzom.com/Default.aspx) Facebook

Use Facebook to drive people to your landing page (Thomas’s samples)

Slideshare.net Youtube

Upload a video, automatically appear on Twitter and Facebook

Sample Landing Pages http://www.realwealth247.com/email-marketing-report/ http://www.realwealth247.com/lease-to-own-regina/

Crossroads Cycling Clubhttp://crossroadssportsacademy.weebly.com/

Crossroads Hockeyhttp://www.crossroadssportsacademy.com/asian-hockey-championship-day/

Stratusmax Health - Medical and Dental Recovery Centrehttp://www.stratusmaxhealth.com/dental-medical-recovery-centre

Lease to Own Seminar with Crazy Thomashttp://realwealth247.weebly.com/

Unlimited Sales Leads Workshophttp://www.realwealth247.com/unlimited-sales-leads/

EasyTaxCanada - Tax Reduction Workshophttp://www.easytaxcanada.com/tax-tips-canada/reduce-tax-seminar

Questions & Answers

You are on your way to build unlimited Sales Leads