Realtor's guide to social media
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Transcript of Realtor's guide to social media
The Realtor’s Guide to Social Media
WHAT NOT TO DO IN SOCIAL MEDIA
FACEBOOK DO NOTS
0 Don’t cut off wall interactions on your fan page or proGile page.
0 Don’t like your own post.
0 Don’t share details about cows you have milked on Farmville.
0 Don’t use business accounts as your personal account.
0 Don’t add everybody that sends you a friend request. They may be spammers.
0 Don’t share details of who you killed in MaGia wars.
TWITTER DO NOTS
0 Don’t follow and un-‐follow someone multiple times in a short period of time.
0 Don’t post broken links (always check that your link is working before posting)
0 Don’t re-‐tweet an item you have posted repeatedly. Your account looks spam-‐like.
0 Don’t make your account private. How will your potential clients Gind you?
0 Don’t spam your followers with just listings and promotional material. Earn the right to promote your products by offering great information your potential clients need.
0 Don’t send automatic Dm’s to new followers.
GENERAL SOCIAL MEDIA DO NOTS. 0 Don’t neglect replies – always thank or respond to people who reply you.
0 Don’t network only when you have a need.
0 Don’t be Salesy 100% of the time. Personalize your campaign.
0 Don’t impose your own opinions (differentiate fact from opinions)
0 Don’t trash the competition.
0 Be careful about spelling – always spell check.
0 Social media is not for venting about a horrible day or a horrible client.
0 Don’t intentionally misrepresent or mislead the truth.
MORE SOCIAL MEDIA DO NOTS
0 Don’t criticize clients on your accounts
0 Don’t share extreme views on Race, Religion or Politics. Keep it professional. You never know what side your potential client is on.
0 Don’t type in all caps.
What should you do? 0 Keep your message simple.
0 Be Interesting: Write, Video, Photograph, Share, Give
0 Listen to your audience.
0 Be consistent in your posts (post frequently but not 20 posts/hour)
0 Be Remarkable
0 Customize your posts (Facebook allows you customize by country, city etc.)
0 Make your posts about your clients.
0 Promote in the right places. (Use Facebook for photos, twitter for links)
0 Reach out at the appropriate time. (Think of how you check your own social media. Use this tactic to judge when clients are generally checking)
0 For every promotional tweet, send 8 engaging tweets that are general information for the client.
Your Campaign should be able to answer these questions
0 Who am I speaking to on my networks?
0 What do they want from me online?
0 What do I require them to do online?
0 How can I align my actions with their requests?
0 Is it working?
0 How do I continue if its working?
0 Is there room for improvement?
Need a Real Estate Website? 0 Register for a 10-‐day Free Trial with Money Maker
Find us on our Social Media 0 Facebook
0 Twitter
0 YouTube