Realtor.com listing presentation_excerpt
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Transcript of Realtor.com listing presentation_excerpt
ONLINE MARKETING PLAN
© 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310
How John & Melody Hatch
use the Internet to provide you maximum exposure
90% of consumers use the internet to search for their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding one willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
94.3% of recent movers said the internet was becoming more important than print.
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
YES – 94.3%
NO – 4.7%
36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
2001 2003 2004 2005 2006 2007 2008 2009
Signs 12%
Print ads 2%
Internet 36%
5
2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
2009: The internet is THREE TIMES as powerful as signs
For illustrative purposes. Varies by broker and region.
BEST OF ALL WORLDS
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, June 2010
I focus on REALTOR.com®
- where more consumers spend the
most time
The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing
SOCIAL NETWORKING
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
Buyers who already want this location find me through REALTOR.com® iPhone marketing.
HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Enable your home to rise to the top of the search above all other homes by adding more photos
• I Place my cell phone on multiple points to increase buyer calls for your property
HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• We will make your home stand out with a video or virtual tour
Over 173 million Americans watch
videos on the internet every month
Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.