Really Stand Out - The 5 P's Personal Brand Planner
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Transcript of Really Stand Out - The 5 P's Personal Brand Planner
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Really Stand Out!
Why a little personal branding is good for
everyone.
And how to do it EASILY.
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“Everyone has the equal opportunity
to become unequal.”
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The purpose of personal branding
is to stand out from others.
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Why is personal branding so hot
now?
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The New Nature of Jobs
Keeping a job.
Finding a job.
Finding a different job.
“These younger baby boomers held an average of 10.8 jobs from ages 18
to 42. Twenty-three percent held 15 jobs or more, while 14 percent held zero to four jobs.”
Bureau of Labor Statistics
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The internet
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Millions are taking advantage of the internet to
build their brands world-wide.
Are you?
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Fear of Personal Branding
“I don’t want to be that visible.”
“Something bad will happen to me.”
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Be very afraid.
Your brand is already visible.
Do you want to have a say? Or just leave it to
others?
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How much do you think these people
work at their personal
brands?
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Talented.
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Instantly recognizable.
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Never has to work again.
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The 5 P’s of Personal Branding
Product
Place
Price
Packaging
Promotion
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Product
“What value do I get when I invest $,
time, relationships, emotions,
connections in you?”
“You need to know me as the person
who….”
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Price
“What’s the REAL cost of my
investment in you?”
My real cost = my $/my
friction ratio
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Place
“Where are you available?”
“I am available virtually anywhere.”
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Packaging
“How do you Dress? Speak? Work?
“See? I’m different from all the other eggs.”
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Promotion
“Explain to me again…what makes you different?”
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Branding Exercise
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Personal Brand Planner - Product
Strengths Weaknesses Values
Expertise Education Experience
DifferentiationWhat people
sayWant to Change
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Personal Brand Plan - Price
Minimum Annual Salary
My minimum hourly fee
My friction ratio (pain dealing with me vs. the job I do - 1 is low, 10 is high)
My true cost = my minimum rate/my friction ratio
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Personal Brand Plan - Place
I currently live
I want to work
Given my expertise, I’m located poorly, ok, well
I’m prepared to travel
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Personal Brand Plan - Packaging
No
Thought
Some Thought
Very
Conscious
It IS my Differentiation
How I dress
How I speak
How I work
How I write
How I listen
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Personal Brand Plan - Promotion
Google ranking LinkedIn profile
Claiming my user name on social
sites # of blogs, blog posts
Websites
YouTube videos
Flickr
Twitter, Twitter updates
Books, articles, columns
Speeches
Boards, Committees
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FIVE
EASIEST WAYS TO PROMOTE
YOUR BRAND
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Search Marketing You
LINKS
CONTENT KEY
WORDS
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content
key words
links
BRAND
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BRAND (remember
Julie and Julia?)
links
content
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BRAND
key words
links
content
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Get your own channel.
Be who you are.
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NETWORKING
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What’s your passion??!
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What’s your brand?
Who’s in charge? You?
The 5 P’s. I’m the person that…
LinkedIn, Blogging, Twitter, YouTube, Meetups.
Summary
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