Real Trends Canadian 250 2011
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Transcript of Real Trends Canadian 250 2011
Over half of Canada’s largest brokerages are RE/MAX
• RE/MAX agents closed 59% of the 475,000 transaction ends in the survey, and 52% of the $172 billion sales volume.
• RE/MAX agents averaged 15.8 transaction ends, compared to an average of 11.3 for other agents.
• With the survey expanded by 50 brokerages this year, RE/MAX picked up 24 more slots than last year.
• In the Up-and-Comers category, RE/MAX brokerages claimed 23 of the 29 slots.
• Twenty-three Royal LePage brokerages are among Canada’s top brokerages, compared to seven times that many for RE/MAX.
• Coldwell Banker agents sold 54% less than RE/MAX agents in both transactions ends and sales volume.
• Prudential agents closed less than 7,000 of the transaction ends in the survey, while RE/MAX agents closed more than 280,000.
• Keller Williams agents, on average, sold 83% fewer transaction ends than RE/MAX agents. In sales volume, the gap was $2.3 million less per agent for Keller Williams.
• Century 21 agents, on average, saw RE/MAX agents outsell them by 66% in ends and 77% in volume.
• Exit Realty accounted for less than 3% of the survey’s brokerages and less than 1% of the sales volume.
If this were hockey, they’d call it a dynasty. For the third consecutive year since the report debuted in 2010, RE/MAX dominated the REAL Trends rankings of Canada’s largest and most productive brokerages.
RE/MAX placed 161 brokerages in the 2012 REAL Trends Canadian 250, and led all franchises in agent productivity. The closest competitor, Royal LePage, qualified 23 brokerages.
15.8
12.5
12.0
10.2
9.5
8.7
8.6
6.2
NA
161 (64%)
23 (9%)
5 (2%)
21 (8%)
6 (2%)
5 (2%)
12 (5%)
1 (.4%)
6 (2%)
$89.7
29.5
4.0
7.1
2.5
11.4
5.1
1.4
1.3
Average TransactionEnds Per Agent
Brokerages Qualifying for Report(% of Brokerages)
Total Sales Volume (Billions of $)
Royal LePage
Coldwell Banker
Prudential
Century 21
Sutton Group
Keller Williams
Sotheby’s
Exit Realty
2012 REAL Trends Canadian 250Brokerages from Canadian Franchise Brands
Agent productivity is the key
Source: REAL Trends Canadian 250 report containing 2011 data provided by participating Canadian brokerages. Average-transaction-ends-per-agent comparisons include only brokerages for which agent counts were reported, including 74 RE/MAX brokerages. When agent counts and corresponding transaction ends for all 161 RE/MAX brokerages are included, the RE/MAX ends-per-agent average is 16.8 (281,724 transaction ends completed by 16,795 agents). © 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated.
RE/MAX AGENTS VS. ALL COMPETITORS
HEAD-TO-HEAD COMPARISONS
PROMOTE ITREAL Trends Canadian 250 highlights and messaging to boost your business
2012 REAL Trends Canadian 250Total Sales Volume
Combined Chart: Volume, Sides,Franchise Brokerages in Report
© 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated. 120634
2012 REAL Trends Canadian 250Average Transaction Ends Per agent DOWNLOAD
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2012 REAL Trends Canadian 250Franchise Brokerages in Report DOWNLOAD
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Sotheby'sKellerWilliams
SuttonGroup
Century21
ColdwellBanker
PrudentialRoyalLePage
RE/MAX
2012 REAL Trends Canada 250Average Transaction Ends Per Agent
15.8
12.012.5
10.29.5
8.7 8.6
6.2
Brokerages from National Canadian Franchise Brands
ExitRealty
Sotheby'sCentury21
PrudentialKellerWilliams
ColdwellBanker
SuttonGroup
RoyalLePage
RE/MAX
2012 REAL Trends Canadian 250Total Sales Volume
$89.7
$11.4
$29.5
$7.1$5.1 $4.0 $2.5 $1.4 $1.3
Brokerages from National Canadian Franchise Brands(Billions of $)
Sotheby'sSuttonGroup
PrudentialExitRealty
Century21
KellerWilliams
ColdwellBanker
RoyalLePage
RE/MAX
2012 REAL Trends Canadian 250Franchise Brokerages in Report
161
2123
126 6 5 5 1
2012 REAL Trends Canadian 250Brokerages from Canadian Franchise Brands
16.7
12.5
12.0
10.2
9.5
8.7
8.6
6.2
161/64%
23/9%
5/2%
21/8%
6/2%
5/2%
12/5%
1/.4%
$89.7
29.5
4.0
7.1
2.5
11.4
5.1
1.4
U.S. Average TransactionSides Per Agent
Brokerages Qualifying/% of Brokerages
U.S. Average Sales Volume Per Agent (Bil-
Royal LePage
Coldwell Banker
Prudential
Century 21
Sutton Group
Keller Williams
Sotheby’s
Exit Realty
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Why choose RE/MAX? Because RE/MAX has the most productive offices in Canada according to the 2012 REAL Trends Canadian 250 survey. RE/MAX had 161 of the top 250 brokerages in the survey and RE/MAX agents averaged 15.8 transactions, more than any other franchise agents. Visit me at (your website) to find out how I can help you with your real estate needs.
From @REALTrends Canadian 250, RE/MAX Canada agents helped more #homebuyers and sellers last year, averaging 15.8 trans/agent.
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