THE REAL-TIME MARKETING PLATFORM

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REAL-TIME SOCIAL MEDIA MARKETING IN ACTIONSeptember 12, 2013

Empowering brands and agencies to manage, advertise, and analyze their marketing initiatives more effectively by

connecting them to the people, apps, and data they need to make real-time business decisions.

SHIFT is the real-time marketing platform for brands & agencies

Empowering brands and agencies to engage their target audience over all major social networks and

devices through Social Rich Media.

Moontoast is a Social Rich Media Advertising Platform,which is available on the SHIFT Open Marketing Cloud

The Problem:

How can marketers more effectively collaborate in real-time to drive results among the fragmented

pieces of social marketing?

The Solution:

Moontoast’s Activation Hub and SHIFT Media Manager on the SHIFT Platform

Moontoast Social Rich Media Ad Units

Using the Moontoast platform, brands can create interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey

Awareness( Lead(Genera,on( Preference( Shopping( Experience( Endorsement(

Moontoast Social Rich Media Ad Platform

Activation HubAd builder to create, manage and analyze your ads and campaigns

Interactive Rich Media AdsMoontoast’s interactive ads can be distributed at scale on major social

channels like Facebook and Twitter, across multiple device types responsively

Social AnalyticsMeasure and optimize campaign and ad performance versus benchmarks

SHIFT Media ManagerSHIFT Media Manager can then let you build, manage, and optimize

paid campaigns using Moontoast ad units

SHIFT PlatformThe SHIFT Platform enhances our joint offering by letting you leverage

both technologies in one place.

Real-time actionable notifications help

advertisers plan and optimize their campaigns

on the fly.

Maximum Engagement with

MoontoastGreater Impact

with SHIFT Media Manager

Most Effective Performance

AD1

Together on a single platform

ADVERTISER EXPERIENCECREATE A MOONTOAST CAMPAIGN ON SHIFT

STEP 1: Connect Accounts

STEP 2: Create an Ad

Components are the central building block within the Moontoast Platform.

Depending on what kind of actions you want to drive, you can create specific ad units suited to that objective.

Choose from various pre-built rich media ad units such as:

• Interactive Video• Image Carousel Gallery• Video Data Capture• In-ad Shopping

And much more!

STEP 3: Configure Ad and Campaign Details

Add images, videos, logos, share and interactive specs

Specify copy, messaging and any data capture field information.

Set flight dates, assign to a campaign, share to Facebook, and you’re done!

ADVERTISER EXPERIENCECREATE A PAID MEDIA CAMPAIGN USING SHIFT

MEDIA MANAGER

STEP 1: Synch FB Spend Account(s) to Team

• Ability to assign multiple FB spend accounts to a Team

• Spend accounts are assigned at the campaign level

STEP 2: Create Worksheet

Three ways:1. All Facebook: Marketplace Ads2. Homepage: Premium Ads3. Bulk Upload: Traffic campaign via Bulk Upload Template

STEP 3: Select Creation Type

STEP 4: Select and Create Ads

STEP 5: Create & Select Target Groups

Reach is pulled in real-time from Facebook and updated every time you change a parameter such as gender, age and location

Select targets from library to add to worksheet

STEP 6: Select Target/Creative Pairs

STEP 7: Create Campaign

•Ability to assign FB tracking pixels & 3rd party view tags to campaign level or ad level

•Set daily or lifetime budgets for the campaign

•Set bid type & bid, which can be applied to all ads within campaign

STEP 8: Publish Campaigns

•Progress and status of ads published will appear on the right hand column of screen

•Ability to “Save Draft” allows you to save and have another member of the Team review and Q/A campaigns & ads in a draft prior to pushing to a live environment

•The status box (in green) will allow advertiser to know status of campaigns being published to Facebook and notify Team of any publishing errors so you can correct them

USER EXPERIENCEMOONTOAST RICH MEDIA AD UNIT POWERED

BY SHIFT PAID MEDIA

STEP 1: Discovery

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

Which takes them to a branded experience, with a video and form to receive updates.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

A user clicks on the post in the News Feed.

Which takes them to a branded experience, with a video and form to

receive updates.

STEP 2: Interaction

After engaging with the video within the ad unit,

the user then signs up for future email updates

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

STEP 3: Transaction

Once the form is complete, the user would press the

“Submit” button.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decided to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “SUBMIT” button to submit.

After the submission, the user is asked to share this app with friends and family.

STEP 4: Endorsement

After the action is complete, the user can then share this ad unit with their connections on any

social network

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

DISCOVERY

INTERACTION

TRANSACTION

ENDORSEMENT

User clicks on the post from the News Feed.

If the user decides to sign up for updates, they fill-out the form.

Once the form is complete, the user would press the “ENTER NOW” button to submit.

After the submission, the user is asked to share this app with friends and family.

SANTA MONICA1447 Cloverfield Blvd. Suite 101

Santa Monica, CA 90404310.310.8315

www.SHIFT.com

BOSTON4 South Market Place, 4th Floor

Suite 5005Boston, MA 02109

857.277.5810

www.moontoast.com

THE REAL-TIME MARKETING PLATFORM

THANK YOU