Personalization in e-Commerce Dr. Alexandra Cristea [email protected] acristea
Real Time Personalization & Social Commerce by Stefan Laengin
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Transcript of Real Time Personalization & Social Commerce by Stefan Laengin
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CEBIT, 05.03.2013 Stefan Laengin, VP Europe
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Real Time Personalization& Social Commerce
DATA DRIVEN
1to1 MARKETING
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WHY PERSONALIZATION MATTERS?
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Personalized Offer WHY PERSONALIZATION MATTERS?
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Personalized Offer WHY PERSONALIZATION MATTERS?
Customized Message
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Personalized Offer WHY PERSONALIZATION MATTERS?
Customized Message More Relevance
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Personalized Offer WHY PERSONALIZATION MATTERS?
Customized Message More RelevanceMore Revenue!
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It is just finding the best combination...
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...with permanent testing and optimization...
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...in real time and fully automated!
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BEHIND THE SCENES
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Time on SiteKeyword SearchesCustomer Reviews
Location IDProduct attributes
Merchant-driven rulesClicks, Sales, Margin
Buying historyCRM data
INPUT ALGORITHM
Collaborative filteringChoice modeling
Data miningetc.
OUTPUT
PersonalizedProducts
OffersDesigns
InformationUsabilityFunctions
Recommendations
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CHALLENGES
Various Data Warehouses
Inferior Quality of Data
„Take a Ticket“ - IT is busy
No Permission
Testing = Huge Projekt
Big Data
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Time on SiteKeyword SearchesCustomer Reviews
Location IDProduct attributes
Merchant-driven rulesClicks, Sales, Margin
Buying historyCRM data
INPUT ALGORITHM OUTPUT
Collaborative filteringChoice modeling
Data miningetc.
PersonalizedProducts
OffersDesigns
InformationUsabilityFunctions
RecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,
Activities, Friends/Network
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Time on SiteKeyword SearchesCustomer Reviews
Location IDProduct attributes
Merchant-driven rulesClicks, Sales, Margin
Buying historyCRM data
INPUT ALGORITHM OUTPUT
Collaborative filteringChoice modeling
Data miningetc.
PersonalizedProducts
OffersDesigns
InformationUsabilityFunctions
RecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,
Activities, Friends/Network
manageable with the right system -> Convert+
Big Data!
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Display
Search
Af!liate
Video
Smartphone
Laptop
Tablet
Play Console
Connected TV
Work
Home
City
Landscape
Travel
Business
Age
Gender
Interests
Sinus Millieus
MARKETING DEVICES LOCATION TARGET GROUP
Delivers personlized Websites & Apps
PROFILE PARAMETERS
Tailored content & optimized product
feed with multivariate testing of design & message for each
combination
Adtelligence`s Personalization Engine
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PERSONALIZED SHOPPING on Facebook Connect pro!le data
With the Facebook LogIn, users have personalized recommendations according to their pro!les.
1 Visit homepage
2Press Facebook Connect
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PERSONALIZED SHOPPING on Facebook Connect pro!le data
Give permission for gender, age, city & interests data
3
4Page with personlized
offers according to your pro!le
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PERSONALIZED SHOPPINGwith right combination of target group, Facebook ads, product range & product sequence
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MULTIPLE VERSIONS OF DESIGN, PRODUCT RANGE AND SEQENCES
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MORE ORDERS WITH PERSONALIZATION
3x better
Personalized NON - Personalized
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Personalization leads you to the next level.
Meet us at our stand! Hall 6, K40/1Stefan Laengin
VP Europe, Adtelligence