Real Time Marketing

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#TalenCo Real Time Marketing Twitter France @LaurentBuanec

Transcript of Real Time Marketing

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#TalenCo Real Time Marketing

Twitter France @LaurentBuanec

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@TwitterAds | Confidential

Twitter est le chemin le plus court entre vous et vos centres d’intérêt

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@TwitterAds | Confidential

Twitter est le chemin le plus court entre et vos centres d’intérêt

@

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@TwitterAds | Confidential

Twitter est le chemin le plus court entre et

@ #

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@TwitterAds | Confidential 6

BRAZUCA AIR FANCELIVE CONVERSATIONNELPUBLIC

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#CometLanding 12 Novembre 2014

#CometLanding

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1M+Tweets à propos de #CometLanding

Source: Topsy | #CometLanding, #Rosetta, #Philae, #RosettaMission, @philae2014, @esa_rosetta Nov 8-18#CometLanding

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CONVERSATIONS EN TEMPS RÉEL ENTRE LA SONDE ET SON MODULE AVANT L’ATTERRISSAGE

#CometLanding

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@PHILAE2014 A ANNONCÉ SON ATTERRISSAGE DANS 18 LANGUES

#CometLanding

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ET LES MARQUES ONT REJOINT CE MOMENT HISTORIQUE

#CometLanding

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@TwitterUK

Le pouls de la Planete

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What�s happening?!

86!

Twitter est une plateforme de communication simple.!

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Qui connecte le monde

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Slide titleSubtitle

Body copy

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284MUTILISATEURS ACTIFS

MENSUELS DANS LE MONDE

Source : Twitter Internal Q3 2014

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Avant : 3 ans, 2 mois, 1 jour

Aujourd’hui : 2 jours

tweets

Source: Twitter Internal Q1 2014

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@TwitterAds | Confidential

Data utile

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@TwitterAds | Confidential

#Cinema

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@TwitterAds | Confidential

#Flu

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@TwitterAds | Confidential

#Crime

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@TwitterAds | Confidential

#Finance

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@TwitterAds | Confidential

#Soggy

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@TwitterAds | Confidential@TwitterAds | Confidential

#ControlRoom

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80% ACCÈDENT À TWITTER VIA MOBILE

Source : Données internes -Octobre2014

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140 caractères…

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Summary CardImage Card Player CardVine Card Product Card

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@TwitterAdsUK | Confidential@TwitterAds | Confidential

Lead Gen Card

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@TwitterAds | Confidential 32

Product Card

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@TwitterFrance

Website Card

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Air New Zealand@FlyAirNZ

Want to know where the best places are to eat in Sydney? Check out this “Eat Like a Local” app! https://itunes.apple.com/us/app/sydney…

App Store

Download on the App Store

11:02 PM - 29 Jun 2013

Sydney - Eat Like a LocalFREE

Ritzy fine-diners..humble pub lunches…authentic ethnic canteens…earthy farmers markets…brilliant bakeries…slick neighbourhood hang-outs…Sydney’s food s…

Mobile App Promotion Card

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BETA

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Préparez vous à gagner l’instant

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Live

Unplanned

Reactivité

Campagne

Planned

EventAlways on

Fil Rouge

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Unplanned

Planned

EventAlways on

Fil Rouge

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@TwitterAds | Confidential

“maquillage”

WED SATFRITUE THU SUNMON

VOLUME OF CONVERSATION

39

Source: Twitter Internal July, 2013

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@TwitterAds | Confidential

“maquillage”

40

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@TwitterAds | Confidential

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@TwitterAdsFR

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@TwitterAds | Confidential

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@TwitterAds | Confidential

#tweetserve

@02 #tweetserve

Tweet

Direct Message

#data

Direct Message

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Unplanned

Campagne

Planned

EventAlways on

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@TwitterAdsUK | Confidential

Warner Bros. France @WarnerBrosFr

#Conjuring Le film inspiré d’une histoire vraie qui terrorise les US mywb.fr/GIMr4t  N'Y ALLEZ PAS SEUL ! pic.twitter.com/KegLIAPKsu

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Oliver Snoddy @olisnoddyJust one more hour and #SherlockLives

Target @TargetHow do you fancy up your Thanksgiving feast? Show us how with #MyKindOfHoliday.

The Verge @VergeNetflix releases director's commentary for the first season of

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@TwitterFrance

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Live

Unplanned

Planned

EventAlways on

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Unplanned

Reactivité

Planned

EventAlways on

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@TwitterAds | Confidential

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Amplifiez vos contenus

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@TwitterAds | Confidential

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@TwitterAds | Confidential 65

Followers Profils Similaires

Intérêts

Mots Clefs Search TVTailored audiences

MobileGenreGeo Language

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Twitter, Inc. | Confidential

90% sur Smartphone, 89% sur tablette et 79% sur Ordinateur

Source : Etude Nielsen - Nov 2013Base : tous les répondants

48% UTILISENT TWITTER EN REGARDANT LA TV

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Twitter, Inc. | Confidential Source: Nielsen Brand Effect for Twitter, March 2013

Twitter augmente l’impact des campagnes TV

augmentation de l’intention d’achat

58%

d’augmentation d’association du

message

95%

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@TwitterAdsFR68@TwitterAds | Confidential

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@TwitterAdsFR69

Ciblez les conversations d’un contenu TV avec TV Conversation Targeting

@TwitterAds | Confidential

Programmes TV

Délivrez votre message à la bonne audience

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Only 52% of brands test landing pages to improve conversions. Time to change: Get the latest tips in our new guide. https://cards.twitter.com/cards/88mj0/15n 

Webtrends @Webtrends

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Subtitle

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3.3B

19.1M

37M

#Oscars Impressions

Tweets envoyés

Utilisateurs uniques exposés aux tweets

Source | Twitter Data

3.4MRetweets

@TheEllenShowEllen DeGeneres

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

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Twitter est un pont pas une île

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@TwitterFrance

Le bon

contenu

Les bonnes

personnes

La bonne

conversation

Le bon

moment

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TWITTER EST PRÉSENT TOUT AU LONG DU PARCOURS D’ACHAT

Notoriété

Intérêt

Consideration

Préférence

Achat

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#Merci

Twitter France @LaurentBuanec