Real-Time Job Market Data: Improving Market Awareness and ... · 1 The Labour Market Has an...

Matching People& Jobs

Reemployment & Education Pathways

Resume Parsing & Management

Real-Time JobsIntelligence

© 2014 Burning Glass Technologies Proprietary and Confidential

Real-Time Job Market Data: Improving Market Awareness and Efficiency

Matt Sigelman, CEO

20 October, 2014

1

The Labour Market Has an Information Gap

Employers and job seekers define their relationship through job descriptions and curriculum vitae.

Very frequently, however, both sides are failing to pick up each other’s signals—even though they’re highly motivated to make connections.

© 2014 Burning Glass Technologies. – Proprietary and Confidential

2

Creating a Common Language

> There is no “common language” in the workforce. Companies and job seekers describe roles differently, even for fundamentally similar jobs – and even within the same organization. So making comparisons is difficult.

> Natural language engines can be deployed to scan, tag, and translate job postings and CV’s to create a common language.

> The goal is to understand the skill sets underlying each job, and compare them to the skills actually available in the labor market.

© 2014 Burning Glass Technologies. – Proprietary and Confidential

3

Who Is Using This New Approach to Job Market DataRecruitment

Industry Employers Government & Higher Education

ResearchOrganizations

© 2014 Burning Glass Technologies – Proprietary and Confidential

Google

4

Normalisation of Skill-Level Data is a Critical Step in Rendering Crawled Job Market Data Accessible and Analysable by Researchers and Job Seekers


5

Accurate Metadata Requires Context Sensitive Coding

Company ProfileClark Research International (CRI) offers clientsa breadth of multidisciplinary skills includingresearch science, policy analysis, economicanalysis, and data collection and analysis.

Job DescriptionCRI seeks a full-time IT project manager for ourReading office. He/she must be able to buildstrategic partnerships; communicate project valueto business managers; and be able to create andrecycle operational and technical solutions.Should have strong background with softwaredevelopment, preferably in C++, with experience inimplementing Sybase. Responsibilities includeenvironmental assessment, documentation, processimprovement, systems testing, and training.

Compensation & BenefitsSalary: £50,000 per year. Benefits: Medical,dental, and child care available. Requirements:BA/BS with 2 - 4 years of experience or theequivalent combination of education andexperience; PMP Certification required.

Text mining algorithms must be able to know which skills to capture (yellow highlights) and which to ignore (grey)

Skills CodedCommunication & Coordination> Strategic Partnership Building> CommunicationsProject and Process Flow> Process Improvement> Project ManagementProgramming> C++Database and Data Warehousing> SybaseProgramming> C++Software Testing & QA> Systems Testing

Our software recognizes that the items in grey are not skills relevant to this job and knows to ignore them.


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Standardizing Skill VariantsVariants are coded into standardised skills to ease searching and enable analyses

Variants SkillPerformance Analysis

Performance AppraisalsPerformance Appraisal

Performance Reviews

Performance Evaluation

ESL

Teaching English as a Second LanguageEnglish as a Second Language

ESOL

Skills Cluster Use CaseCall Priority Monitoring

Advanced Customer Service Parse higher end customer service roles from front-line call center jobs.

Customer Service TrainingLoyalty Statistics AnalysisSAP CRMSalesforce CRM… etcBayesian Methods

Data MiningFlag data intensive jobs across a range

of roles such as Data Scientist, Quantitative Analyst, Software Developer, Database Architect

Data MiningData VisualizationMachine LearningNeural NetworksR… etc


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Mapping Skill Relationships Across Clusters


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Behind the Skills Gap is An Information Gap


9

Clustering Jobs & Skills to Guide Training Programmes and Job Seekers


10

ICT: Organizing Jobs Base on Similar Skill Requirements

46% of IT Jobs

Sample Occupations For ICT Categories

Business Intelligence AnalystDatabase Administrator

Data Mining Analyst

Computer Support SpecialistSystems Analyst

Network/Systems Admin

IT Project ManagerChief Information Officer

Occupational Hierarchy

13% of IT Jobs

36% of IT Jobs

AllICT

Jobs

Networking/Support

DatabaseAdministration

Development

Management4% of IT Jobs

Software EngineerWeb DeveloperUI/UX Designer


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ICT: Networking: Skills

Baseline Skills

Communication

Writing

Problem Solving

Organization

Troubleshooting

Leadership

Project Management

Additio

nal Skills

Common

ly Req

uired for

IT Networking

Roles Cisco

Firewalls

TCP/IP

Technical Support

Repair

Network Engineering

Business Process

Help Desk Support

Customer Service

Management

Multi-Tasking

Other Specialized Skills

Business Process

System and Network Configuration

Technical Writing / Editing

Debugging/Quality Controland Assurance

Systems Development Life Cycle (SDLC)Sk

ills

Com

mon

ly R

equi

red

For

Jobs

Acr

oss

All I

T Ca

tego

ries

Software and Programming Skills

SQL

Programming Languages (e.g. JAVA, JavaScript, C#)

SoftwareEngineering/Development

Databases (e.g. Oracle)

Microsoft Excel

Operating Systems (e.g. LINUX, UNIX)


12© 2014 Burning Glass Technologies

Technical skills clustered to support design of training curriculum

Technical skills clustered to support design of training curriculum

Commonly requested

baseline skills, highlighting those most critical for

bookkeeping occupations

Commonly requested

baseline skills, highlighting those most critical for

bookkeeping occupations

Skill Requirements for Bookkeeping and Related Occupations



Map Career Progressions and Suggest Skills-Based Pathways



Analyze Career Progressions

Develop a career lattice that shows common progressions from one job to another based both on actual transitions and on skill overlap. Such a mapping can guide workers to next step pathways and point employers toward unexpected sources of supply.



How Do Workers Transition Up the Career Ladder?Network Administrator Career Pathway



Highlighting Emerging Trends in the Market

17

Find & Track Bellwethers of Future Market Needs

2010 2011

2012 2013

Emerging Demand for Hadoop Skills

Fewer Postings

Greater Postings

Initial demand in Silicon Valley. Home of Google,

Apple, Yahoo, etc.

Initial demand in Silicon Valley. Home of Google,

Apple, Yahoo, etc.

Demand spreads to Seattle (Amazon), Washington DC (gov’t contractors), New York (finance

sector, and Boston (biotech)





Demand spreads to Seattle (Amazon & Microsoft),

Washington DC (gov’t contractors), New York (finance sector), and

Boston (biotech)

Demand spreads nationally as consumer goods,

healthcare, and industrial companies tap big data


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What Jobs and Skills are Hard to Fill?


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Measuring What’s Hard-to-Fill:Finding Supply Gaps Through Demand-Side Analysis

HTF Score

An occupation’s or skill’s hardness-to-fill is calculated based on three core factors: Duplication Rate, Resource Intensity, and Posting Duration.

Duplication RateHow often is a job posting

duplicated?

Resource IntensityHow often do employers pay

extra to find talent?

Posting DurationHow long does a job posting

remain active?

If a job is hard to fill then employers may have to repost it multiple times before filling the role.

Employers having difficulty filling a role often must pay extra to find the talent they need – e.g. by hiring a recruiter.

The harder a job is to fill, the longer a job posting must remain active.


20

Tracking Hard-to-Fill Occupations and Skills

Sample Hardest-To-Fill IT Occupations1. Computer Systems Engineer/Architect

2. UI/UX Designer

3. Cyber/Information Security Engineer/Analyst

4. Software Developer/Engineer

5. Computer Scientist

6. Network Engineer/Architect

7. Business Intelligence Architect/Developer

8. Data Warehousing Specialist

9. Data Architect

10. Business Intelligence Analyst

Sample Hardest-To-Fill Skills for Software Developers/Engineers

1. Python

2. Perl

3. Java

4. JavaScript

5. Configuration Management

Hard-To-Fill occupations and skills are those which employers must work the hardest to fill, as implied by posting duration, rate of posting duplication, and use of recruitment firms and expensive job boards.


21

Flag the Skills That Will Prove Hardest to SourcePosting Duration: How Long Does it Take Employers to Fill Positions?

Computer and Math Skills with the Longest Average Posting Durations in 2013-Q1


22

Aligning Supply and Demand to Improve Employment Outcomes


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Demand/Supply MethodologyA. Analyse degree production relative to specific occupations (based on resume

and job posting analysis)B. Map degree production to entry level demand for talent

Degrees Earned Pathways Students Pursue Entry Level Demand


24

US Baccalaureate Demand-Supply Ratios


25

Sub-BA Demand-Supply – National vs. TennesseeNational Sub-BA Demand : Supply

TN Sub-BA Demand : Supply

Note: TN has much closer alignment of supply to demand than the nation. This may be the result of an historically strong community and technical college sector in the state.



• Social Media is now the #1 skill for Marketing Specialists, with demand doubling since 2010.

• The rise of big data and quantification of marketing has resulted in a corresponding increase in Data Analysis demands on marketing professionals.

Top Skills for Marketing Specialists

Align: Benchmark Curricula Against Emerging Skills

© 2014 Burning Glass International Inc. – Proprietary and Confidential

27

Align: What You Should Learn Varies by Where You Live

Chicago1. Marketing2. Product Management3. Market Strategy 4. Market Research5. Marketing Management

San Jose1. Product Management2. Product Marketing3. Marketing4. Business Development5. Product Development

Top Five In-Demand Skills for MBA-Level Marketing ManagersThree of the top five skills demanded of Marketing

Managers in San Jose relate to product management, while

only one skill related to product management shows up on the

same list in Chicago

Top Employers Demanding MBA-Level Marketing Managers in 2012(industries in parentheses)

Top Employers Also DifferThe list of top employers in San Jose – where product management skills are placed at a premium for Marketing Managers – is filled with tech firms that have aggressive product release timelines.

Chicago San Jose

1. Baxter International (Health Care)2. Sears (Retail)3. U.S. Cellular (Telecommunications)4. Abbot Laboratories (Health Care and Pharma)5. Medline Industries (Health Care)6. Coinstar (In-Store Kiosks)7. Tap Pharmaceutical Products (Pharma)8. MillerCoors (Beverages)9. Altria Group (Tobacco)10. Motorola (Telecommunications)

1. Cisco Systems (Tech)2. Vmware (Tech)3. EBAY (Online Retail)4. Intuit (Tech)5. Yahoo (Internet)6. Hewlett-Packard (Tech)7. Adobe Systems (Tech)8. Apple (Tech)9. Google (Internet and Tech)10. Digital Insight (Finance and Tech)


28

Use Predictive Analytics to Assess and Reduce Long-Term Unemployment Risk


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Flagging Risk & Making Targeted Recommendations


Occupational skills alignment details. What are skill gaps between job seeker’s current skills and what employers are asking for today?

Other skill assets that may be retooled into other occupations

Odometer measuring employment specific barriers to employment. Other barriers such as childcare and transportation may be added

Factors currently considered in the Reemployability Risk Odometer


Matt SigelmanCEOt +1 (617) [email protected]

Real-Time Job Market Data: Improving Market Awareness and ... · 1 The Labour Market Has an...

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