Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

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Real-time Customer 360° How to build real-time customer analytics and recommendation systems

Transcript of Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Real-time Customer 360°How to build real-time customer analytics

and recommendation systems

Why Customer 360°?

Consolidate Data

Understand the Customer

Why is it hard?

How do we solve it?

Streaming

Analytics

BatchAnalytics

Real-time

Cassandra Search Graph

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