1. Real-time Social Media: The Daily Cadence and Process Real-time social is about responding to ongoing interactions on the web, and amplifying the positive ones to increase lift and momentum. If you are not responding in real-time youre not responding. I love gaug.es where I can monitor the activity on multiple sites at once. I pick up on posts that are starting to trend? Identify old posts that have shown up again? Re-share trending content Where are todays referrals coming from? Can I boost my own traffic by socializing my post on HuffPo? Is Facebook giving me any traffic? Are there any new referrers that I need to contact or promote? Find upward trends by listening. Then boost. John McElhenney / http://uber.la / Real-time Social Media CC 2014, share with attribution 7-18-13 - @jmacofearth