Associations between online patient ratings and traditional quality measures in the English NHS
Real Patient Ratings
-
Upload
eva-sheie -
Category
Health & Medicine
-
view
637 -
download
3
description
Transcript of Real Patient Ratings
Patient Experience Marketing
80% of U.S. Internet Users Do Medical Research Online*…
Are your Patients helping you or are their comments a concern?
*Pew Research Center
The World of Online Reviews*
More than 8 in 10 Gen Y’ers* say that reviews from people they don't even know influence what they buy and indicates brand quality.
51% say it is actually more important than the opinions of their friends and family, and far more trustworthy than regular website content.
*Bazaarvoice, January 2012*those born between 1977 and 1994
Ask Yourself
What do your patients say about you online? How likely are they to refer? Do they plan to return? How does your online reputation impact a new patient’s likelihood to consider your practice?
What are your competitors’ patients saying about them? How does this impact you?
A Feedback Loop For Your Practice
Surgical outcomes are rarely the reason for a bad online review.
How can you use patient feedback to gain insights about your practice and improve your online presence?
Joint venture with Service Management Group,
the largest customer experience agency in the world
Blue shaded area = Countries SMG is collecting customer feedback
SMG measures 70 million customer experiences in 72 countries and 29 languages
Not Just Surveys, But Benchmarks
All data belongs to your practice always…..
24/7 Action-Oriented Reporting 24/7 Action-Oriented Reporting
Real time updates Reporting and
Benchmarking “Fast Focus” on problem
areas Verbatim patient comments Tracking and analysis that
you can further customize
Sample From “Insights” Dashboard
My likelihood to schedule is 86% higher when I am highly satisfied with my
consult.
I really like that there's a review that's not perfect. I understand that not every patient is perfectly happy.
Enhance Your Online BrandWith User-Generated Content
Consumer Directory FeaturesRatings, Reviews & CareCredit Link
Surgeons Love RPR!
Christopher L. Hess, M.D.
Fairfax, Virginia
“I can’t thank you enough for how you’ve helped my practice grow. We're up 62% over last year in cosmetic cases.”
Vicki Kopolov, Manager
Steven Teitelbaum, MD
Beverly Hills, CA
Managers Love RPR
“What I love the most about Real Patient Ratings is the patient feedback. It isn't my opinion, my doctor's opinion or an outside consultant's opinion, it is what our actual patients say. I can find easy and meaningful ways to make changes. Practice growth is a natural outcome.”
Even The SEO Guy Loves RPR
Clark MackeySEO Consultant, CAKE Websites
“RPR is the type of review site I have dreamed about for years - instead of competing with the doctor’s website, they feed reviews that I can use for content. I see increased time on the site as visitors read the reviews and increased coverage in the search results. Because the reviews are programmed correctly, Google actually sees them!”
Take Control!
• Capture patients searching online for reviews• Generate more 5 star reviews• Build your brand with user-
generated content• Benchmark regionally and
nationally• Stimulate new patient leads • Increase conversions• Close more consultations
800-267-1228