Real Living CO Properties Seller Presentation
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Transcript of Real Living CO Properties Seller Presentation
Selling Your Home
Our Mission
To help you attain the highest possible price in the shortest amount of time while negotiating
the details and representing your best interests.
Real Living CO Properties
20022002 Launched as the 7th largest real estate brokerage in America.
20062006 Named the Most Productive Agents In The Nation – REALTOR® Magazine
20082008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.
20092009 Merged with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.
My Company – Real Living Real Estate
The Real Living Network
More than 400 offices and nearly 10,000 agents
2006 - earned the Inman Innovator Award as the Most Innovative Real Estate Franchise
2008 - named the “Most Promising National Brand” by Swanepoel TRENDS Report
2009 - named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report
2010 - our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman
Premier Service® Delivers Satisfaction
Premier Service Promise
• Listen to your needs. I will deliver a service experience based on your needs and desires.
• Establish clear expectations.I will explain the roles I play and how we will work together.
• Commit to a plan. I will design a plan to deliver on those expectations.
• Perform the service.I will deliver on my commitment.
• Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance.
Our National Satisfaction Rating for 2010
All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.
Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating.
Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average.
Our rating is far above the industry satisfaction rating of 81%.
Your Opinion is Important! At the end of your transaction, you will be asked to complete a survey from an independent research company.
Survey Purpose • Enables me to document and track my performance• Ensures a continued record of superior service that no other company can match.
The Premier Service® Survey
I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.
Roles and Responsibilities
TrustedTrustedAdvisorAdvisorSMSM
Comparative Home Analysis
Pricing
Listing
Merchandising Recommendations
Estimate of Proceeds
Financing Options
Seller Disclosure Documents
Seller Updates
Customer Feedback
I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.
Roles and Responsibilities
SkilledSkilledNegotiatorNegotiatorSMSM
Review Offers
Answer Objections
Expedite Buyer’s Offer
Negotiate Price and Terms
Contract Contingencies
Finalize Purchase Agreement
Complete Negotiations
I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.
Roles and Responsibilities
ExpertExpertFacilitatorFacilitatorSMSM
Promote to Real Living Agents
Promote to Local Real Estate Agents
Yard Sign
Multiple Listing Service
Marketing• Internet• Direct Mail• Listing Ads• In & Out-of-Town Buyer Contacts
Showings
Open Houses
Inspections
Property Survey
Closing
Possession
Agents Across The Nation
If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.
Premier Service®
Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.
Consider me your connection to a rewarding real estate experience.
1. What is your timeline?
2. Are there contingencies associated with the transaction?
3. Would you like assistance in staging your home?
4. Are you in need of pre-foreclosure or short sale assistance?
Real Steps – Getting Started
• Your reference to sales price of similar properties
• Guide to developing listing price
What is Your Home Worth?
Comparative Home Analysis
Real Steps – Pricing Your Home
• Proximity to area amenities, schools and destinations• Access to major highways and public transportation
• Structural and mechanical systems • Curb appeal and décor• Staging for sale
Location
Property Condition
Price is Influenced by Several Factors
• Interest rates and financing options• Competition from other homes• Economy and consumer confidence
Market Condition
Real Steps – Pricing Your Home
Real Steps – Maximizing Your Sale
Interest is Highest in First Few Weeks
Finding the Right Buyers
Real Estate Consumers
90%
89%
61%
45%
40%
25%
9%
7%
4%
3%
• 90% of buyers start online• 24/7 access• The best sites have photos, videos,
information on taxes, features, neighborhoods and more.
Who’s Buying Today?
Median Age of all buyers – 39 years Median Household Income of all buyers – $72,200
Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010
I have access to the latest research and findings on home buying behavior.
First Time Homebuyers Repeat Homebuyers
360° Marketing Integration SystemDigital • Mobile • Traditional
Get to the
Market First & Fast
Choosing from a large universe of channels, Real Living agents employ the right mix of communication methods for their market and your property.
Digital Marketing
Where the
Buyers Are
Real Living Websites – RealLiving.com
The Most Important Place to List Your Home with Nearly 1.15 million Page Views Each Month
Real Living’s internet strategy focuses on: •Promoting Seller Listings across the web•Attracting Qualified Home Buyers •Exceptional Online Engagement•Incenting User Registration & Regular Use
The Real Living Consumer site increases:•Search Visibility to Local Home Buyers•Internet Listing Channel Partnerships•On site Experience and Lead Funneling•Lead Routing & Management Features
Attracts and Interacts with Buyers
• Enhanced mapping includingBird’s Eye View
• Neighborhood and Community Statistics
• Save favorite listings
• Save home searches
• Receive personalized e-mail alerts from me – when your home matches their criteria
• Schedule open houses
RealLiving.com
Real Estate Websites
Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day.
Interactive Maps Allow Buyers to:
• Zoom in to neighborhood location
• Pinpoint a specific address or area
• Filter property results in a given area by price, number of bedrooms and bathrooms
Listing Enhancements – Mapping
Listing Enhancements – Photos & Property Information
Your Property is Featured with:
Photos - #1 Feature for Buyers• We can display unlimited photos of your home• More photos help sell listings• Virtual tour links
Neighborhood Information
• Schools, mapping and neighborhood info
Buyers Can:• Schedule a Viewing• Calculate a Mortgage• Share with their social network
Cards/Flyers/Virtual Tours
e-Communications
Enewsletters
95% of our marketing materials can be emailed or web-posted. That means I can promote your property across the web at sites like Craig’s List and our community sites with highly engaging materials or send materials as visual emails to my professional network or potential buyers.
I can feature your home in my eNewsletter.
Traditional Marketing
Finding
Buyers in the
Real World
Yard Signs,Open Houses,Home Staging,Network Feedback!
Traditional Marketing – On Location
“Just Listed” and “Open House” postcards with photos, information and features.
I have access to easy systems to target mailings by zip code, streets and demographic information.
Traditional Marketing – Direct Mail Advertising
If your property warrants special consideration, the Elegant Homes International program includes: •Yard Signs•Agent marketing materials •Property marketing materials •Listing syndication to:
LuxuryRealEstate.com, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.
Real Living Luxury Program
Selling Your House is a Complex Process
We’re with you every step of
the way.
Evaluating the Offer
Negotiating Price and Terms•House sale contingencies•Closing dates •Inclusion of accessories or fixtures
Writing the Contract
Managing the Inspection and Property Survey
Real Deal – Finalizing the Contract
Professional service with you every step of the way.
Incentives for Home Sales
There are many local, regional and national programs which assist home buyers.
I can work with potential buyers to help them use these programs to purchase your home. Allowing your home to sell faster and for the best price.
Identifying Special Programs
Equal Housing Opportunity
Everyone benefits from an open housing market.
Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.
Federal Law – Right of Every Buyer.
Partner Programs
Atlas Van LinesAtlas Van Lines & Real Living bring you the finest moving services available.
Whether you need a full service option or self-service options from Smart Move, the containerized option from Atlas, Atlas makes it easy to move.
Real Living customers receive up to $75,000 Full Value Protection at no charge.
Over 60 years experience in household goods transportation Ranked by the American Moving and Storage Association as the 2nd largest overall carrier; 2nd largest
carrier of household goods Nearly 400 agents across the United States Atlas, the only van line with Unrestricted Right of “Self-Pack / Self-Haul” , provides customers with a
simplified, well-managed relocation process Quality agents evaluated on 12 critical areas quarterly including customer satisfaction, estimating
accuracy, and claims experience
Our Mission
To help you attain the highest
possible price in the shortest
amount of time while negotiating
the details and steadfastly
representing your interests.
Let’s Get To Work! Contact us today!
480 South Holly StreetDenver CO 80246