The Real Living CO Properties AdvantageOur Value Proposition

Contents

Our Company• Vision, Strategy, Culture

Our BrandOur Services Offering• Marketing• Sales Support• Business Support• Professional Development• Technology

Brookfield Residential Property Services is a leading global provider of real estate and relocation services, technology and knowledge.

A division of Brookfield Asset Management Inc., focused on property, power and infrastructure assets with over $100 Billion of assets under management.

Portfolio of residential real estate brands: Royal LePage, La Capitale, Johnston & Daniel, and Real Living Real Estate.

2nd largest global relocation services company.

2009 Swanepoel TRENDS Report named the company the #1 real estate trendsetter.

Our Parent Company

Who We Are…

Real Living CO Properties

The Real Living brand was created in 2002 with the merger of three well established Ohio companies to create the 7th largest real estate brokerage in America.

In 2006, earned the Inman Innovator Award as the Most Innovative Franchise.

In 2008, named the “Most Promising National Brand” by Swanepoel TRENDS Report.

In 2009, named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report.

In 2010, merged with GMAC Real Estate under the Real Living brand.

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Our Company

Real Living’s Vision: “Changing the face of Real Estate” by delivering a leading technology platform with integrated tools, resources and services to deliver unparalleled service to franchises, agents and consumers.

Industry's 100 Most Influential LeadersInman News has recognized Real Living President Harley E. Rouda Jr. and Brookfield RPS CEO Graham Badun as among the top 100 most influential leaders in the Real Estate industry.   

Our Company

Strategy Real Living’s Value Proposition delivers scalable and integrated services.

CultureA family of franchisees and agents committed to delivering superior customer service in a consistent manner.

InnovationFrom our Brand and Premier Service® program to our new Technology Platform and comprehensive Marketing Programs - Real Living provides you with exceptional tools and resources to serve your clients. These tools and services allow you to get more leads, do more business, make more money, and do it easier.

Five Point Value Proposition

Marketing

Sales  Support

Professional Development

Business Support

Technology

Note: Not all product and service offerings are currently available in all areas. All product and service offerings subject to change**Referral business is subject to many factors and is not guaranteed.

Marketing

Real Living CO Properties provides a comprehensive collection of tools, resources, and services to help agents promote themselves, generate leads, serve their clients and market their property listings.

Premier Service

Premier Service is our service program designed to create a consistent, reliable, measurable and marketable service experience across the Real Living network.

The program is designed to help our agents focus on individual customer’s needs and deliver a more satisfying experience resulting in higher levels of referrals and repeat business that only come from “highly satisfied” customers.

Our training, service process and presentation tools are designed to help you communicate the roles you play in the transaction as their Trusted Advisor , Skilled Negotiator and Expert Facilitator , define the value of the service you provide for the commission you charge, and establish client trust and confidence.

SM SM

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Our service delivery program offers:• Skills training and written service standards.• Compelling marketing materials.• Satisfaction measurement and accountability.• Insight from customer satisfaction surveys.

The tenants of Premier Service: • Listen to understand the client’s unique goals and special

needs.• Establish Expectations mutually agreed upon by both

parties.• Commit to these goals and service standards in writing. • Perform the Service by doing what we said we would do.• Measure and Evaluate with our customer satisfaction

survey.

Premier Service®

Premier Service

Our 2010 National Results

All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.

®

Traditional Marketing

Real Living CO Properties knows the importance of keeping a strong traditional presence in our overall marketing plan.

Digital MarketingConnecting with buyers at the very start of the research phase means greater conversions when the implementation phase begins.

Mobile Marketing

TEXT ME NOW

Buyer clicks the button – Enters their information – You’re connected!You can send photos and info to potential buyers’ computer, smart phone or tablet.

You can connect with clients anytime, anywhere, at their convenience . Clients can easily connect with you.

Real Living’s marketing web delivery system is part of the Business Center:

• More than 2500 templates, high-quality printing + great pricing, self printing, email

• Can be sent to agent’s online contact database, prospects, by zip code of the agent's newest listing and other targeted means

• Monthly eNewsletter customizable with your listings

• Web posting capabilities & Slide Show Tour feature*

• Tracking of email opens

• Comprehensive campaigning tools.

Market Advantage

*Available as part of an upgrade package.

If your property warrants special consideration, the Elegant Homes ® International program includes: • Yard Signs• Agent marketing materials • Property marketing materials • Listing syndication to

LuxuryRealEstate.com, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.

Luxury Program

Sales Support

Real Living's commitment to sales support includes a comprehensive collection of tools, resources, and services to help agents cultivate new business, serve their clients, and market their property listings. We also ensure brokers have the resources to engage, recruit and retain professional agents.

 

Generating E-Leads

Real Living’s internet strategy focuses on:

• Promoting Seller Listings across the web

• Attracting Qualified Home Buyers

• Exceptional Online Engagement

• Incenting User Registration & Regular Use.

The Real Living Consumer site increases:

• Search Visibility to Local Home Buyers

• Internet Listing Channel Partnerships

• On Site Experience and Lead Funneling

• Lead Routing & Management Features.

Connecting the Real Living Network:• Pass and receive referrals from brokers across

the country (unencumbered/ no charge)• Receive reports on referral activity• Training and consultation on referral

procedures and best practices• Conduit to Brookfield Global Relocation

Services division• Toll Free Help Line.

Leverage Real Living Referrals:• Increase your revenue• Add value to your services• Network and grow your business.

Broker to Broker Referrals

Polished, Professional, Powerful:• Print versions or PowerPoint presentations for

both buyers and sellers to share onscreen, in print or virtually

• Ready to use, but may also be customized by agents for the needs of a specific customer.

ToolKit CMA Partnership (preferred rates):

• Online, on-demand, seamless presentation with CMA

• Automatically customizes with agent information, agent image, etc.

• Interface with your MLS

• Presentation for buyers, sellers, FSBOs, expired listings, etc.

Client Presentations

Preferred Vendor Partnerships

Specialty Items and ApparelCompany Store: Branded merchandise and apparel.

Business ServicesOffice Depot: Online and retail discounts.FedEx: Up to a 62% discount.

Home Ownership ServicesReal Living Home Protection Plan: Errors & Omission (E&O) Insurance.Stewart : Title Insurance, Sure-Close, a web-based transaction management solution.

Real Living is committed to offering benefits, special discounts and promotions to our Network through strategic partnership.

Preferred Vendor Partnerships

Moving ServicesMove Advocate: Complimentary service on inter-state moves, Personal Move Consultants provide 3 independent van line bids and impartial advice, checklists and moving tips.

TechnologySprint: Discounts on smartphones and wireless service.

Lead Generation RealtyTrac: Up-to-the-minute information from foreclosures link on your website, Broker revenue opportunity, Foreclosure training.

 

Business Support

Real Living is focused on providing ongoing business support to our franchisees through a variety of methods ranging from online management tools to sharing our expertise in business planning, forecasting, expense management, mergers and acquisition guidance. We can communicate in a variety of formats including live group meetings and webinars to, in some instances, individualized consulting.

Agent Business Planning

Business Plan Template - This simple Excel spreadsheet is divided into specific categories such as lead generating systems and marketing plans, to outline your sales and marketing plans for each month.

Business Action Plan – This booklet contains a weekly action plan, overall tally sheet, and budget planning sheets for you to use in planning your business. Perfect for newer agents, it contains helpful tips and business tracking logs.

Agent Business Model - Perfect for the experienced agent who is able to enter information based on successful past performances as well as personal goals. Calculations are generated and utilized to establish a business plan to achieve desired results.

Real Living believes that those who plan their business activities are more likely to succeed in real estate sales.

Meetings and Events

Momentum Annual Conference At our annual event, the entire network gathers together to share successes, learn from each other and industry experts, and recognize the achievements of all Real Living associates.

At Momentum, we celebrate real fun, real learning and build real memories while providing a one-of-a-kind venue for networking.

Professional Development

Real Living is committed to delivering education and training via Webinars, online tutorials, and in-person to ensure Real Living's agents and brokers are leading the industry in professionalism and client satisfaction.

Learning Power

Our “Real U” Learning Management System is integrated into the Business Center.

Our education and training courses are focused on real world strategies and tactics that will help you market your services, better serve your customers and close more business.

We constantly evaluate and improve our training resources, delivery methods, availability and content to help our brokers and agents exceed the needs of their clients and consumers.

Training Mediums

Live Webinars - Live, Real-Time Training• Sales• Tools• Premier Service Training

Classroom Training• Broker Orientation Training• Momentum- Annual Business

Conference• Corporate Mobility Specialist Designation• Field Training

On-Demand• Webcast and Tutorials• Real Living 101 New Agent Training• Agent and Broker Orientation

Training• Quick Reference Guides and FAQ’s• Manager Resources- training

materials for your local office• Training Library• Recruiting Strategies and Tools• Certifications, Designations and

Continuing Education

Categories

Sales• Premier Service• Buyer and Seller Presentations• Differentiating through service• Working with Consumers

Technology• Latest tech tools• My Real Living 2.0• Microsoft Office

New Agent Training• New Agent FAQs• New Agent Welcome Packet• Real Living 101

Prospecting• Online Lead Generation• Building your Book of Business

Business Center• Contact Manager• Real Time Listings

Professional Development• Fundamentals of Finance• Fair Housing

Social Networking• Facebook• Linked In• Twitter• Blogging

Real Estate specific• Understanding Short Sales• Fair Housing

Manager Resources

Welcome Packet for New AgentsTool Training ChecklistNew Agent FAQsReal Time Training PowerPoint PresentationsSocial Networking Train-the-TrainerBuyer and Seller Seminar MaterialsManager Specific QRGsNew Construction Certification Class

Continuing Education (CE)

Links to training from: National Association of Realtors®Realty UMcKissock

Thousands of courses from which to choose.

Classes on topics ranging from SRES to commercial real estate.

More than 40 states available.

Technology

Real Living provides an industry leading, integrated technology platform that drives leads to Brokers and Agents, and allows them to work seamlessly with their clients and consumers.

Note: Not all product and service offerings are currently available in all areas. All product and service offerings subject to change**Referral business is subject to many factors and is not guaranteed.

Work from anywhere – anytime:

• Outlook Web Access

• Lead Management and Cultivation

• Personal and Property Marketing Systems

• Online forms and contracts

• Access to your listings and open houses

• Send direct mail, e-cards, e-newsletters

• Much more!

Real Living Business Center

Professional E-mail for a Professional Image:

• All agents and brokers receive a RealLiving.com e-mail address

• First.Last@RealLiving.com is a typical format

• Gmail, Yahoo and other e-mail addresses can be re-pointed to the @RealLiving.com address

• Easy e-mail access from the Business Center

• Modern, user-friendly interface

• Many convenient features, including spell check, auto signatures, “out of office” options, and more

• Three email options to choose from.

E-mail via Outlook Web Access

Backup, Maintain and Work with Contacts Online:

• Store all contacts in one secure location

• Organize all pertinent client information

• Update as frequently as needed

• Simple to import and export databases

• Integrated with Business Center marketing & communication tools including agent e-mail, e-newsletter, direct mail, and other marketing programs

• Simple data downloads for use in offline databases and applications.

Online Contact Database

Access to Local Contracts and Forms

The Business Center provides agents access to their local purchase contracts and forms.

Anywhere, anytime online access.

Contracts & Forms

RealLiving.com:

• Search for all properties in MLS footprint

• Strong search presence in its market areas

• Broker & agent promotion

• Consumer tools and resources

• Integrated Social Marketing Tools

• Integrated Lead Routing.

National Website

All Real Living Brokers are provided with a powerful company website:

• Prominent Brokerage Logo

• Strong Brand integration with National Site and other Broker and Agent Sites

• Common Site Technology Feature Set

• General Information about the Broker

• Directory of Offices and Agents

• Search for all properties in the MLS

• Tools and resources for consumers

• Office/agent directory.

Brokerage Website

All Real Living Agents provided with a powerful personal website:

• Brand integrated design, customizable by agents for personal marketing

• Unlimited number of pages can be created

• Custom URL provided at no charge: RealLiving.com/firstname.lastname

• Easy to setup, update and maintain

• Search all Local MLS Listings

• View Agent Featured Listings.

Agent Website

Inventory Marketing

Real Living distributes listings on behalf of Brokers and Agents to the entire local MLS, ensuring that buyers visiting other broker and agent MLS enabled sites can view client listings.

All listings appear on Realtor.com, the nation’s #1 Real Estate site.

Listings are distributed to other major syndication sites and their distribution networks.

Our listing placement strategy improves SEO, gives sellers maximum exposure for their listings and provides buyers with convenient access to listing on the market .

The Lead Routing system interfaces with MLS integrated markets, Business Center Contact Manager, Market Advantage and more:

•Robust, flexible rules for effective lead routing and quick response times

•Strong local Broker and Agent management of locally generated leads

•Lead notification via Cell or E-mail

• Detailed Activity reports on a number of levels for Agent, Broker and Brand analysis and ongoing improvement

•Continued, and enhanced integration with lead incubation and marketing systems.

Lead Routing & Management

Instantly Connect with Online Customers

Real Living also offers a “Text Me Now” button for clients to reach agents.

When consumers click the button, the screen to the right appears prompting them to enter their name, phone number and a message.

A text is sent to the agent from Text@RealLiving.com. The agent then has the contact information and can call or text them back instantly!

Text Me Now

TEXT ME NOW

Enhanced Listing Search with Advanced Options:• All the features on RealLiving.com, plus:• Polygonal Map Search • Search by Radius• Search within School Service Areas• Keyword Search of Listing Remarks• Community and Home Features• Prebuilt searches for property niches:

–Luxury–Foreclosure (MLS Dependent)–Broker/Agent Page defined• …and much, much more.

Enhanced Search

Real Living provides the support our agents need.

Representatives are standing by to assist:

• Questions with online office (Business Center)

• Questions with broker or agent Web sites

• Basic computer assistance.

614-273-6050Toll Free: 866-208-6050 E-mail: Helpdesk@RealLiving.com

Help Desk

Community InformationKey Community Information for Home Buyers:• Rich, Colorful and Intuitive Display• Detailed City and Neighborhood Data• Reports on Public and Private Schools• In-depth market trends and charting• Community Boundary Mapping• Points of Interest• Point-to-Point Driving Directions.

Community Data, Automatically Compared:• Zip/Neighborhood Level Data• City, County and National Data• Community Comparison Tools… this information can also used for use in consumer presentations, e-mails, flyers and more.

Join Our Team!To learn more about Real Living CO Properties and how you can take your real estate career to next level contact:

Al Galperin  Broker | OwnerOffice:  303.377.8100Mobile:  303.229.4080Al@rlcoproperties.com