REAL INNOVATION - It is Alive in the Lab Genome20June.pdf · Integrated Circuit Internet iPhone...

WHAT IT IS, AND HOW TO DO IT

BILL O’CONNOR

INNOVATION STRATEGIST, AUTODESK

FOUNDER, AUTODESK INNOVATION GENOME PROJECT

REAL INNOVATION

REAL INNOVATION

AUTODESK

3.5 MILLION YEARS OF INNOVATION

SILICON VALLEY

01 DIGITAL MODELING

02 REALITY CAPTURE

03 ADVANCED MANUFACTURING/CONSTRUCTION

04 INFINITE COMPUTING

05 ROBOTIC SYSTEMS

09 GENERATIVE DESIGN

07 INTERNET OF THINGS

10 ARTIFICIAL INTELLIGENCE

11 FUTURE OF WORK

12 INNOVATION

TECHNOLOGIES, TECHNIQUES, AND TRENDS

08 MIXED REALITY (VR/AR)

06 SUSTAINABILITY

INNOVATION!

Interesting But Not Useful

new material

technological breakthrough

it works in the lab

this is cool

let’s tweak it again

test results are back

they hatethe design

who’s thereal customer?

it’s cool, not practical

“aha!” moment

will it work?

Design

InnovationInvention

“Invention vs. Innovation”

“Sustaining vs. Breakthrough”

“Culture vs. Individual”

BreakthroughInnovation

New Solutions

Unexpected Surprises

Experimentation

Leveraging Trends

Next Practices

SustainingInnovation

Constant Improvement

Reliability

Scale

Responding to Trends

Best Practices

1. Impossible 2. Impractical 3. Possible 4. Expected 5. Required

The Innovation Continuum

Beyond IBNU?

UNIVERSAL TECHNIQUES FOR REAL INNOVATION

BILL O’CONNORINNOVATION STRATEGIST, AUTODESKFOUNDER, AUTODESK INNOVATION GENOME PROJECT

THE AUTODESK INNOVATION GENOME PROJECT

INNOVATION

IS THE ART OF ESTABLISHING

SOMETHING DIFFERENT OR NEW

OUT IN THE REAL WORLD

THAT HAS A SIGNIFICANT IMPACT

© 2014 Autodesk

3.5 MILLION YEARS OF INNOVATION

© 2014 Autodesk

3.5 Million Years of Innovation

Australopithicus garhi

Stone Hand Axe

© 2014 Autodesk

3.5 Million Years of Innovation

Australopithicus garhi

Stone Hand Axe

Elon Musk

Space X/Tesla/Solar City

© 2014 Autodesk

The Human Genome

© 2014 Autodesk

The Music Genome

© 2014 Autodesk

The Innovation Genome

TRANSFERABLE INSIGHTS

© 2014 Autodesk

Innovation Genome Project Research Parameters

Historical

Era

Prehistoric

Cave-Style

Classical/

AsiaEuropean

(1200 - 1900)

American(1900 – 1990)

Silicon Valley(1990 – Present)

Innovation

Category

Technological

Scientific

Business

Entrepreneurial

Political

Social

Intellectual

Philosophical

Creative

Artistic

© 2014 Autodesk

3D Printer

Airplane

Alphabet

Artificial Organs

Assembly Line

Braille

Bridge

Camera

Carbon-14 Dating

Civil Disobedience

Clock

Computer

Corporation

Cubism

Democracy

Open Innovation

Paper

Personal Computer

Printing Press

Real Estate

Satellite

Semiconductor

Steam Engine

Stethoscope

Telegraph

Telephone

U2’s Music

Written Language

X-Ray

Zero

DNA

Evolution

Eyeglasses

Facebook

Fire

Google

Gunpowder

Ink

Integrated Circuit

Internet

iPhone

Jazz

Light Bulb

Microfinance

Nuclear Fission

42 Great Innovations in Human History (Years Ago)

5 YEARS INTO A 10-YEAR PROJECT

25 RESEARCHERS (HULT, BERKELEY, OXFORD)

350 INNOVATIONS (3.5 MILLION YEARS)

NOBEL LAUREATES + SILICON VALLEY INNOVATORS

PROJECT STATUS

AUTODESK INNOVATION GENOME ENGAGEMENTS

AirBNB

Apple

Berkeley/Haas

Boeing

Clinton Global Initiative

Cushman & Wakefield

Economist

Facebook

Fast Company

FEMA/Field Engagement Team

Fluor

Frog Design

Hult International School of Business

IDEO

Jacobs Engineering

Johnson & Johnson

LucasArts (Star Wars HQ)

NASA

Nike

Nobel Committee

NYU/Stern School

Oxford University

Parker-Hannifin

Proctor & Gamble

Pulse

Rocketspace

Singularity University

Stanford University

Starbucks

Target

Twitter

UCLA

U.S. Air Force

U.S. Department of Defense

U.S. Naval Academy

White House/Innovation Fellows

World Bank

(And ~45 others…)

Brazil

Bulgaria

Canada

Chile

China

Columbia

Denmark

Ecuador

Egypt

Ethiopia

France

Germany

India

Italy

Japan

Kenya

UAE

UK

(And ~20 others…)

THERE ARE FIVE TECHNIQUES

THAT THE GREATEST INNOVATORS IN HISTORY

HAVE ALWAYS USED —

AND WE CAN USE THEM TODAY

The Five Essential Innovation Techniques

3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects

7 Questions Wild/World (1-10) 7 Phases

“How can we use

the Internet of Things

to establish a new source of

competitive advantage

for Autodesk?”

2. Innovation

Targets

Sketch:

• Company

• Customers

• Competition

• Context

• Dynamics

1. Innovation

Environment

3-5 Targets1 Big Picture View


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


Company

1. Innovation Environment1 Big Picture View

Customers

Competition

Context


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


2. Innovation Targets3-5 Targets

“How can we use




for Autodesk?”

2. Innovation Targets3-5 Targets

“How can we use




for Autodesk?”

“How can we use




for Autodesk?”

“How can we use




for Autodesk?”

T1

T2

T3


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


3. Innovation Ideas7 Essential Questions

© 2014 Autodesk

Specific InnovationExamples

What can we look at differently?Universal Innovation Questions

DEMOCRACYFIRE STEAM POWER TWITTER

Your NextInnovation

Innovation: Specific to Universal

© 2014 Autodesk

The 7 Essential Innovation Questions

from the Innovation Genome Project

© 2014 Autodesk

1. LOOK

© 2014 Autodesk

20/20 VISION TECHNIQUE

© 2014 Autodesk

2. USE

© 2014 Autodesk

3. MOVE

© 2014 Autodesk

4. INTERCONNECT

© 2011 Autodesk

400,000 BCE

© 2011 Autodesk

9,000 BCE

© 2014 Autodesk

5. ALTER

© 2014 Autodesk

6. MAKE

© 2014 Autodesk

7. IMAGINE

© 2014 Autodesk

The 7 Essential Innovation Questions

from the Innovation Genome Project

Different Ideas: 50-80% New

Better Ideas: Higher Quality

Wilder Ideas: Greater Variation

(Art of War!)

© 2014 Autodesk

IMAGINE LOOK

USE

MOVEALTER

INTERCONNECT

MAKE

© 2014 Autodesk

Innovation Target:

J.J.’s Force Awakens

Rough Cut

IMAGINE LOOK

USE

MOVEALTER

INTERCONNECT

MAKE

© 2014 Autodesk

Innovation Target:

J.J.’s Force Awakens

Rough Cut

IMAGINE LOOK

USE

MOVEALTER

INTERCONNECT

MAKE

MOVE: “We’re looking for another McGuffin? First Death

Star plans, now a Luke map? How about instead we move the

main plot challenge from “finding a thing” to make it more

about winning hearts and minds over to the Force? That could

be more interesting than ‘Find the Digital File (Again)’ After all,

the good guys shouldn’t run the galaxy just because they fight

better than the bad guys: so what kind of universe will it be

when they win?”

LOOK: REY = STANDUP COMIC (VS. LUKE PART II)

“Instead of Rey being trapped on a bleak desert planet (Uhm…just

like Luke was), how about we make her a Jon Stewars/John Oliver-

style comedian on a developed planet? Hell, here parents were both

very funny, so it makes sense. If we did this, we could also have a

comedian write some actual routines for her; plus, it’s more

interesting if she’s doing something totally different when her

Jedi/Force fate comes to find her. And it would give us a great

opportunity to flesh out the Star Wars universe, by revealing it

through comedy.”

USE: THE FORCE, AND HAN IS THE NEW

EVANGELIST

“Instead of having Han be (still/predictably) a smuggler,

maybe it’s more like he became so devastated by what

happened after Episode 6 that he (unexpectedly) turned

to the Force for solace, and to rebuild his life. When we

see him again, he’s not cynical/snarky, but instead a

major force in the fight against the Dark Side — not just

for/with his piloting and fighting skills, but also because of

his charismatic leadership, rooted in the Force. This

would also give us the change to really “Use the Force” to

deepen/enrichen the presentation of this fictional

universe.”

INTERCONNECT: CHEWY AS

GALACTIC TOUR GUIDE

ALTER: STORMTROOPERS ARE MORE LIKE

SPECIAL FORCES THAN ROBOTIC FOOT SOLDIERS

MAKE: A SCARY NEW UBER-WEAPON

(MENTAL, OR BIO)

IMAGINE: MORE NUANCED VILLAINS; MORE LIKE

MODERN-DAY ZEALOTS THAN 1930S-STYLE FASCISTS

What should we be doing/creating?

Why should we be doing/creating that?

Where do we want to have the most impact?

Who do we ultimately want to be?__________

How can we do/create things better?

”But Bill, surely there are more than

7 Essential Innovation Questions?”


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


4. Innovation PrioritizationWild/World (1-10)

Impossible Impractical Possible Expected Required

THE INNOVATION CONTINUUM

© 2014 Autodesk

World

Wild

Wild/World Innovation Prioritizer

10

5

0 5 10

Idea #1: “3/3”

Idea #2: “3/7” Idea #4: “7/7”

Idea #3: “7/3”


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


5. Innovation Projects7 Phases

© 2014 Autodesk

BrilliantDescription

Thought Experiment

Threat Assessment

BossApproval

Iteration/ Improvement

Finalization/ Launch

1 2 3 4 5 6Ongoing

Innovation

7

The Real Innovation Roadmap


3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment



3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


1 Hour2 Hours1 Hour 1 Hour 1 Hour

50 Ideas3-5 TargetsVisual 10 Ideas 2 Projects

THE AUTODESK INNOVATION GENOME PROJECTUNIVERSAL TECHNIQUES FOR REAL INNOVATION

BILL O’CONNORINNOVATION STRATEGIST, AUTODESK

Measuring Innovation

THE LLAMAS OF SILICON VALLEY

The Five Essential Innovation TechniquesFrom the Autodesk Innovation Genome

3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


The Five Essential Innovation TechniquesFrom the Autodesk Innovation Genome

3. Innovation

Ideas

4. Innovation

Prioritization

5. Innovation

Projects


“How can we use




for Autodesk?”

2. Innovation

Targets

Sketch…

Company

Customers

Competition

Context

Dynamics

1. Innovation

Environment


Thank you!

REAL INNOVATION - It is Alive in the Lab Genome20June.pdf · Integrated Circuit Internet iPhone...

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Transcript of REAL INNOVATION - It is Alive in the Lab Genome20June.pdf · Integrated Circuit Internet iPhone...