Cindy Chang4941360

First, look outside

Overall album market Overall album market

4.3%

From 2006 to 2007From 2006 to 2007

Christmas salesChristmas sales

7.6%

Generally,Generally,People People areare no longer no longer interestedinterested in buying music CDsin buying music CDs

Generally,Generally,People People areare no longer no longer interestedinterested in buying music CDsin buying music CDs

2006

2007

1998MP3 Players

1999P2P Network

2000Online music stores

Music-related terms

Music files shared via P2PMusic files shared via P2P

47%

From 2006 to 2007From 2006 to 2007

No Price competition

with…

Second-handalbums

So Unique!

Be part of

Generation Y culture

and...

Recommendations

4 is not enough!

Sell digital music tracks!

Notes• This power point presentation is based on Business 191

assignment, Real Groovy- situation analysis report.• Most of pictures are retrieved from Googles and Flickrs.

Reference List• Beleaguered music & video retailers look to HD DVD and

downloads to revive depressed market. (2007, November). MarketWatch Global Round-up, Retrieved March 19, 2008, from Business Source Premier database.

• Bhattacharjee, S., Gopal, R., Lertwachara, K., Marsden, J., & Telang, R. (2007, September). The Effect of Digital Sharing Technologies on Music Markets: A Survival Analysis of Albums on Ranking Charts. Management Science, 53(9), 1359-1374. Retrieved March 23, 2008, from Business Source Premier database.

• Palenchar, J. (2008, February 11). Authorized Music Downloads Grew In 2007. TWICE: This Week in Consumer Electronics, 23(4), 14-14. Retrieved March 30, 2008, from Business Source Premier database.

• Slade, M. (2007). Shop change tune to battle downloads, New Zealand Herald, 10th January, p.C1. retrieved 22nd January 2008 from Newztext database.

• Talbot, M. (2007, January 6). Christmas sales down on last year. Music Week, Retrieved March 22, 2008, from Business Source Premier database.

Picture reference list• http://www.flickr.com/photos/91499534@N00/356491792/• http://readymademag.com/blog/wpcontent/uploads/2007/08/cds.jpg• http://www.kuyajohns.com/images/mayon_volcano_9_1184_0o6u.jpg• http://www.longtail.com/the_long_tail/WindowsLiveWriter/broken_cd.jpg• http://www.flickr.com/photos/trevorsmiley/2172274918• http://www.flickr.com/photos/feb31st/1497287674/• http://www.abc.net.au/reslib/200702/r127817_418818.jpg• http://image.guim.co.uk/Travel/gallery/2007/apr/27/green.climatechange/

Arctic-desert-terrain-1642.jpg• http://www.cnq.ca/Storage.asp?StorageID=88814&SiteLanguageID=1• http://www.nonstopmac.com/images/ipod-family.jpg• http://www.webware.com/i/bto/20071015/Napster4_logo_270x242.jpg• http://uk.gizmodo.com/eMusic_Logo.jpg

• http://www.worth1000.com/entries/242500/242614kPRO_w.jpg• http://icommons.org/_overblog/img/

1187649978_open_door_horizontal.jpg• http://www.all-about-toilets.com/images/toilet-sign.jpg• http://www.wallpaperbase.com/wallpapers/movie/deepbluesea/

deep_blue_sea_4.jpg• http://www.upgradetravelbetter.com/wp-content/uploads/2007/09/

money.jpg• http://shopping.t5.co.nz/images/the-warehouse.jpg• http://www.tgv.com.au/IPOH/TGV/resources/images/dynamic/

050127_JPG_JB_HERO_1_resized_434_152.jpg• http://farm1.static.flickr.com/34/117093841_6b05bec8f4.jpg• http://farm3.static.flickr.com/2183/2082084836_c47f631442.jpg• http://www.paihiapacific.co.nz/images/maps/new-zealand-map.jpg• http://www.realgroovy.co.nz/Information/5014• http://regmedia.co.uk/2007/09/11/apple_ipod_classic_1.jpg• http://uk.gizmodo.com/gold%20ipod%20shuffle.jpg• http://www.zwtm.com/wp-content/uploads/2007/12/

apple_ipod_nano.jpg• http://www.athensdrivebaptist.org/clientimages/34841/note.jpg• http://www.palosverdeshigh.net/0-music%20notes.gif