Strategies For Success in Global Real Estate Management and

Investment

Dr. Matt Fagerness has an extensive background in real estate investment and real estate education

Instructional coaching in real estate investment and presentation of a 3-day training on real estate sales and negotiation

Director of Education for Blu International Realty since 2004

The objective of this training program is to guide business-minded professionals interested in the field of real estate into a path towards their ultimate success.

The training will help you to maximize your ability to profit and grow your businesses through real estate management and investment.

Please briefly introduce yourself and provide the following information:◦ Where you are from◦ What type of business you currently conduct◦ What about real estate most interests you

The primary format will be lecture, broken down into 4-5 sessions each day

I believe in the Socratic instruction method, which involves class interaction and involvement

Please feel free to write down questions that you have and we will address questions at the end of each instructional session

There is a lot to be learned about starting/running a real estate business

I also believe that learning should be fun so prepare to enjoy yourself as we discuss the many topics the workshop has to offer

Primary Topics of Discussion:◦ Real Estate Sales and Marketing (Day 1)◦ Real Estate Customer Service Techniques (Day 2)◦ Property Management and Investment (Day 3)

Real Estate Sales and Marketing:◦ Understanding basic real estate market trends◦ Understanding the needs of buyers and sellers◦ Modern real estate marketing techniques◦ Real estate sales and negotiation skills◦ Sales skills earn both listings and closings◦ Closing techniques◦ Proper communications in real estate◦ Becoming an effective salesperson and

developing effective real estate associates

Real Estate Customer Service Techniques:◦ Self-evaluation and knowing how to evaluate

others◦ Business conversation that leads to satisfied

customers◦ Attracting potential customers/clients◦ Customer satisfaction vs. customer loyalty◦ Maintaining customers/clients for life◦ Value added services for real estate companies◦ Business management that maintains customer

satisfaction◦ Managing associates and overcoming challenges

Property Management and Investment:◦ Economic cycles and their impact on regional

market trends◦ Building a professional real estate team◦ Property valuation and strategy◦ Property maintenance◦ Personnel management◦ Property investment and development◦ Maximizing property revenue and profitability◦ Building strategic agreements through

negotiation and partnerships

Real estate has always been a valuable commodity

Basic human needs:◦ Breathable air◦ Water◦ Food◦ Shelter

In addition to having marketability as a place to live or do business, real estate is also a valuable investment when properly purchased

Most consumers need and use professional assistance when pursuing real estate

Operation of a real estate brokerage that manages purchase and sale transactions◦ Residential/commercial property sales

Functioning as an associate for a real estate brokerage (sales commissions)

Investing in real estate◦ Monthly cash flow◦ Property appreciation (value addition to an asset)◦ Tax benefits

Real estate development◦ Pursuing optimum use for land or an existing property

Residential real estate◦ Single home units◦ Townhomes/condominiums◦ Apartment buildings

Commercial real estate◦ Office buildings◦ Warehouses/storage◦ Retail shops◦ Hotels◦ Entertainment facilities◦ Combinations (e.g. residential golf course communities)

Real estate companies serve a variety of functions within the realm of real estate◦ Coordinating the purchase and sale of real estate◦ Marketing properties for developers◦ Providing and updating market information◦ Coordinating purchases and management of properties

for investors◦ Investigating new areas for real estate development◦ Value added services (e.g. relocation management)◦ Specialization in either residential or commercial real

estate

As a professional who is interested in real estate, you must ask yourself the following:◦ In what specific type of real estate am I most interested?◦ To what types of clients do I want to market my services?◦ In what areas of specialization do I want to focus?◦ Is my purpose to acquire real estate of my own or do I

want to assist others in finding it? Or both?◦ How soon do I want to get involved in real estate?◦ What is my primary objective?

Building residual cash flow Building assets Managing a profitable business with consistent revenue

This real estate management workshop will provide you with critical information that will allow you to:◦ Pursue starting a real estate company of your own◦ Understand the foundations of real estate for your own

benefit or for the benefit of your clients◦ Understand the intricacies of real estate valuation and

investment The objective is to enable you to pursue most any

kind of real estate pursuit Your ideal real estate pursuit should ideally match

your overall business objectives so be mindful of your goals and desired results as we proceed.