Real estate photography

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Transcript of Real estate photography

Think of

how expensive

real estate ads

In magazines

are:

Average Ad Rate:

Base Ad Rates (4 week price)1/4 page $340 | 1/2 page $610 | Full page $1,100

Base Ad Rates (2 week price)1/4 page $230 | 1/2 page $430 | Full page $770

Special PositionCover $1,200

(Cover requires minimum a of additional 1/2 page 2

week ad featuring the cover property.)

Page 2 $800

Page 3 $830

Inside Back Cover $790

Back Cover $870

Why would anyone use bad photos in their ads in magazines?

Statistically speaking….

The Wall Street Journal reports,

“Listings with nicer photos gained

anywhere between $934 and $116,076.”

“It is shocking that only 15.4% of

homes in our data set were marketed

using professional photography.”

“The majority of listings, 80.9%, were

photographed using point & shoot

photography, and still another 0.7%

used just a camera phone.

Let’s not mince words:

If you are not using professional

photography to market your home, you

are not really marketing your home!”

Think Like A Buyer…

In the following slides

decide which home

would you rather see,

then guess the listing price

of

Home A and Home B

Home A

Question:

Would you want to see

Home A?

How much do you think

Home A is worth?

Home B

Write it down:

Would you want to see

Home B?

How much do you think

Home B is worth?

HOME A & HOME B

ARE THE SAME HOUSE!

If you were listing your house today, which Realtor would you

rather use? The one who marketed Home A or Home B?

MORE EXAMPLES:

MORE EXAMPLES:

MORE EXAMPLES:

THESE ARE ACTUAL LISTING

PHOTOS!

MORE STATISTICS:How many more clicks do professional photos

receive?

• Using professional photos can draw more attention to your

listings and result in more clicks by potential buyers.

• Listings that utilized professional photos generate an average

139% increase in clicks compared to similar listings.

• Although more clicks do not guarantee a sale, it does mean

more potential buyers are viewing your listing. Reaching more

buyers with your listing betters your chance of finding the right

buyer.

Some buyers mustshop online for homes!

NAR's 2013 Investment

& Vacation Home Buyers

Survey, covering existing

and new-home

transactions in 2012,

showed vacation-home

sales rose 10.1 percent

to 553,000 from 502,000

in 2011.

Also, home sales are up amongst

foreign buyers… especially in Florida!

Client Testimonials: Jane, The home had two offers, one Friday and the other today! The

Bate's went with today's offer! I loved all your work and i want you to

do the photography for everyone of my listings...thank you again for

all of your help with 1075 Nash…

http://tours.myrealestatepics.com/67325 - SOLD in 5 days! Cheryl

Jane is an excellent photographer and stager. If you are a realtor

looking for pictures Jane is the best. She will show your listings in

their very best light. She makes my clients feel at ease while making

their home look better than ever. I highly recommend her. Great

pictures, great prices.” Elizabeth Buccigrossi

“Jane is awesome! Great photographs for marketing homes are

essential. She not only takes photos but helps in the staging process

as well. I use Jane on all of my listings. I would highly recommend her

to all agents who want to promote their properties in the best way

possible.” Sandy Ferko

PHOTOGRAPHY INVESTMENT

Choose from several affordable packages:

50 Photos for $149.99

35 Photos for $114.99

25 Photos for $84.99

12 Photos for $54.99

Add on a virtual tour for just $25!

INVEST IN YOUR FUTURE!•Light staging is included!

•Photos will be sent via email or dropbox.

•Photos are sent ready for your listings at: 640

Pixels, larger sizes are available for 10 more

images of your choice for advertising.

•Easy booking at http://BookJaneNow.com!

•Credit Cards & Checks accepted online at

http://janehaas.com!

Jane Haas specializes in Premium

Architectural Photography for

Realtors, interior designers, builders,

architects and homeowners. She has

been a professional photographer

since 1997 and has photographed

well over 6,000 homes & people.

She combines her experience in photography, art & modeling with

her love of Real Estate, Staging & Technology. She is trained in

Interior Redesign & Staging, worked in marketing & Advertising and

was a Technology Specialist for over 12 years. www.JaneHaas.com