Real Estate Market 2014 - A deep dive into the psyche of home buyers of 2014

REAL ESTATE MARKET 2014

A DEEP DIVE INTO THE PSYCHE OF THE PROPERTY BUYERS OF 2014

Sample and Demographics

Sample Size : 1,244

Survey conducted between 19th December to 26th December

~33% of the respondents were above the age of 46.

~42% of the respondents were between 25 -35 years of the age

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87 % of the respondents were males

Scope of the Study

The top five cities were analyzed to decipher the property buying trends of 2014.

The cities under focus for the study were:

Delhi

Mumbai

Chennai

Bangalore

Hyderabad


32% of the total respondents purchased property this year


YES

32 %

NO

68%


82%

18%

DELHI

60%

40%

MUMBAI

52%48%

CHENNAI

71%

29%

BANGALORE

82%

18%

HYDERABAD

Bought property for investment Bought property for own and immediate use

82% of buyers in Delhi and Hyderabad bought property for end-use


First time home buyers dominate Hyderabad’s realty market

55%

45%

DELHI

47%53%

60%

30%

10%

MUMBAI CHENNAI

50%50%

BANGALORE

36%

64%

HYDERABAD

First home purchase

Second home purchase

> 2


Apartments top the charts when it comes to Delhi property purchases

APARTMENTS COMMERCIAL PROPERTY

INDIVIDUAL HOUSE59%

9%5%

RESIDENTIAL LAND

18%

OTHERS

5%

ROW HOUSE

5%


Buyers are looking beyond Apartments in Mumbai –14% purchased Individual House in 2014

APARTMENTS

77%COMMERCIAL

PROPERTY

6%

OTHERS

3%

INDIVIDUAL HOUSE

14%


Residential Land – The most preferred property type in Chennai

APARTMENTS

29%

INDIVIDUAL HOUSE

10%

RESIDENTIAL LAND

57%ROW HOUSE

5%


Apartments top the charts when it comes to Bangalore property purchases

APARTMENTS

71%INDIVIDUAL HOUSE

7%

RESIDENTIAL LAND

57%

ROW HOUSE

7%


Buyers in Hyderabad equally prefer Individual Houses and Residential Land

APARTMENTS

36%INDIVIDUAL HOUSE

27%

RESIDENTIAL LAND

27%

ROW HOUSE

9%


Budget homes sell the most across India

32%

36%

18%

5%9%

DELHI

37%

20%

20%

6%

6%11%

MUMBAI

62%19%

14%

5%

CHENNAI

22%

22%

21%

21%

14%

BANGALORE

36%

46%

18%

HYDERABAD

Under 30 Lacs

Between 30-50 Lacs

Between 50-80 Lacs

Between 80 Lacs – 1 Crore

Between 1-1.5 Crore

> 1.5 Crore

Top 6 parameters that buyers considered before choosing a locality

0%

10%

20%

30%

40%

50%

60%

70%

Proximity to workplace

Proximity to schoolsand hospitals

Availability of publictransport

Infrastructure Affordability Future Outlook

Delhi Mumbai Chennai Bangalore Hyderabad


Top 6 parameters that buyers considered before choosing a project


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Track record of thebuilder

Access to the Project Amenities provided Locality Affordability Payment plansavailable


Buyer’s concerns about buying real estate in India


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Property Frauds Incompletepapers anddetails from

sellers

TediousGovernmentpaper work

Too manyoptions to

choose from

Too expensiveproperties

Post purchaseproperty care

Execution delaysfrom developers

PoorInfrastructure


Over 40% of the buyers took more than a year to buy property


0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Under 2 months 2-6 months 6-12 months Over a year


Buyers have mixed reactions over home loan tax exemption


0%

10%

20%

30%

40%

50%

Yes, it made me buy a home No, It didn't affect my property decision Not sure


Buyer’s confidence in Indian realty market increases post change in government


64%

18%

18%

DELHI

62%16%

22%

45%

20%

35%

46%

23%

31%

64%

36%

MUMBAI CHENNAI

BANGALORE HYDERABAD

Increased Confidence

Decreased Confidence

Doesn’t concern me

Buyers feel that NaMo Govt. is working towards promised goals


0%

10%

20%

30%

40%

50%

Yes No Can't say


The way forward – Changes buyers are looking for


0%

10%

20%

30%

40%

50%

60%

70%

80%

Digitization of governmentrecords

Lower interest rates onhome loans

Easing of buying andselling procedures

Creating a regulatory body Strict actions on propertyfrauds



THANK YOU!

Real Estate Market 2014 - A deep dive into the psyche of home buyers of 2014

Real Estate

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