Real estate groupon
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Transcript of Real estate groupon
Real Estate Groupon?
Sales Meeting August 15, 2011
Group Coupons• Popular for restaurants and spa
treatments• Until recently, no one had
made the link between real estate and collective discounts.
• A group deal doesn't mean you must buy a house with a bunch of strangers.
• It just means that a real-estate agent will give you a bargain once a certain number of people have bought the same coupon.
• Deals from real-estate agents and brokerages include:– Commission discounts
or rebates. – Cash gifts at settlement. – Gift cards to home
stores.
COUPON! GREAT DEAL!
How It Works
• A minimum number of customers must buy the deal• Deals are offered for 3-7 days – Not impulse buys– Gives customers time to see the deal, make an inquiry with
the agent & decide if they want to purchase• Great way to gain exposure, reach out to potential new
clients • Real-estate coupons can be a valuable bonus as long as
customers understand the details• Group-coupon buyers must work with the agent or
brokerage that offers the deal
HouseTipper.com• Real-estate agents don't pay
anything, HouseTipper gets paid when the consumer buys a deal
• There's a preapproved commission that goes to the merchant and fluctuates according to the deal
• HouseTipper will refund the cost of the coupon if:– The customer doesn't buy a
house – They don't like the agent and
want to work with someone else
Example of Success!
• Prospective homebuyers paid $50 for the coupon and will get $2,500 in cash at settlement as long as they close within one year of the coupon purchase date and buy a home for $350,000 or more.
Recently offered deal through HouseTipper.com; Paul Gorney, real-estate agent with
Prudential Rubloff in Chicago.
Example of Success!
• “I've sold at least seven of these, which is a great way to meet new clients. I really encourage everyone to call an agent before buying one of these, though, because you want to make sure are choosing someone with whom you can work.”
Paul Gorney, real-estate agent with Prudential Rubloff in Chicago.
Example of Success!
• Dream Town Realty in Chicago offered a deal through Groupon in April for $25, which would give homebuyers $1,000 back at the closing, provided they bought a home by the one-year deadline for a minimum of $150,000. In less than one day, more than 50 people bought that coupon.
Example of Success!
• Hounshell Real Estate in Washington, D.C., offered a group coupon through The Capitol Deal, a website owned by The Washington Post. The Hounshell deal had cost $50 and offered up to $6,000 off commission for buyers or sellers. It is refundable if a home is not sold or purchased within one year.
Example of Success!
• We have a sliding scale for the commission discount according to the sale price, – From $1,500 for a home between $200,000 and $400,000 – Up to $6,000 for homes $800,000 and above
• We wanted to make sure the deal is worth it for customers and also (add incentives on) the higher end of the market
Greg Tindale, a real-estate agent, Hounshell Real Estate in Washington, D.C.
Etc.
• Real-estate agents in some states are not allowed to give commission rebates
• Important for consumers to read the fine print and call the agent before purchasing a coupon to make sure it will work for them
• Most people don't think to ask for a cash gift or to negotiate the commission when they are buying a home, so this is essentially doing the negotiating for them
Sandler Training Videos
Upfront Contract:Director
Interactor
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