Real Estate and Digital Media Lecture - Nate Nichols v1
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Transcript of Real Estate and Digital Media Lecture - Nate Nichols v1
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New Year.New Strategy.
New Level of Success.Real Estate and Digital Media
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Why Social Media?
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Who is Nate Nichols?Designer – Art School
● Website DesignSocial Media Marketer
● Keys to the Estate● Stephanie Churchill
● Hyundai VelosterPresident of Digital Strategy
● Teal Orbit
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Topics of Discussion1. Websites
○ User Experience○ Design
2. Search Engine Optimization○ What is SEO?○ SEO Tips & Tricks○ Content Marketing – Blog
3. Social Media○ Facebook○ Twitter○ LinkedIN
1. Good vs Bad Practices2. Content3. Crm tools4. Using images
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Your WebsiteUnderstanding the value of Website design
and Functionality
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Importance of a Website1. Brand recognition
○ Cohesive brand identity – Universal brand aesthetic○ Establishing credibility – Bios and Profiles, etc.
2. 24/7 Open houses○ Images○ Video
3. Accessibility○ Seller sourcing – Buyers can source Sellers in
seconds.
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Website – Tips & Tricks1. Design Aesthetics
○ Understanding Pixels■ Low Res vs High Res
○ Understanding DPIs and Resolution■ Photos MUST with a camera outputting: 300 dpi
and UP for best quality.Note: Images resolution must be lowered prior to being uploaded to the internet for highest load time.
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Website – Tips & Tricks2. Design Functionalities
○ What do Buyers want to see on a website?○ How do they browse for Homes on the internet
today?
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Search Engine Optimization
Defining SEO, it’s importance in Real Estate and site optimization
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What is SEO?1. Keyword
optimization○ Maximize your site
with keywords searched by Buyers
2. Site Architecture○ Understand your site’
s keyword hierarchy and layout
○ Optimizing accordingly.
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Keyword OptimizationWhat are Buyers Searching?
○ Real estate Company○ Agent’s name ○ Price - $250,000, luxury, etc.○ Location – Northern Liberties, Philadelphia
■ Consider shortcut words: Philly, NoLibs■ Zip codes
○ Number of Bedrooms○ Style of Home
■ E.g. Condo, Ranch, Townhouse, etc.
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Site ArchitectureOptimizing your website’s Architecture
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Social MediaUnderstanding the various channels, tools &
best practices
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Social Media - Channels1. LinkedIN2. Facebook3. Twitter
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Social Media - Tools1. CRM - Customer Relationship management
○ Hootsuite2. Google Analytics
○ KPIs - Key Performance indicators3. Google Drive
○ Cloud data entry
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Social Media - Tips & Tricks1. LinkedIN
○ Becoming the expert■ Groups■ Content Marketing
2. Facebook○ Becoming the expert
■ Images■ Groups■ Content Marketing
3. Twitter○ Images○ Content marketing
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So, What Now...?
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www.TealOrbit.com
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www.CreateaWebsiteHQ.com
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Teal Orbitwww.TealOrbit.com
Create A Website HQwww.createawebsitehq.com
Contact Info(e) [email protected]
(c) 203.807.4077@thenichols
Teal Orbit