Real Estate Agent's Killer Online Marketing Plan - Foundation for a successful real estate agent
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Online Marketing for Real Estate Agents
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Transcript of Real Estate Agent's Killer Online Marketing Plan - Foundation for a successful real estate agent
Online Marketing for
Real Estate Agents
Why Are You Here?
Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?
Today… we will learn the foundation of a killer online marketing plan.
THE GOAL
Online PresenceWhat to DoConsistency
The Online Sales Funnel
FAQ’s you can answer1.2.3.4.5.
Social Media1.2.3.
Your BlogNiches: 1.2.3.
What this is aboutPerfect for agents looking to increase your:● Online Presence● Online lead generation
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent Mastermind
I love learning online techniques and growing!
Pinnable Real Estate - the book
The Challenge - Online Presence
Are you avoiding online marketing? 1. Are you not sure where to start? 2. Think it will take too much time? 3. What other options do you have?
Now… You aren’t marketing online● Most REALTORS I meet don’t know how to
get visitors to their site.● 997,148 Realtors in the US - May of 2013
(NAR)● 260,000 users on active rain (not active)the goal: Using Online methods efficiently
Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand
Today: Steps NecessaryOverview
1. Getting Found2. Convert to Leads3. Nurture Leads4. Big Picture
Top of the Funnel: Get Found (Getting Traffic)
Vibrant Blog
● Consistency● 1x / week● 3-4
categories
Top of the FunnelBlog About Early Stage Questions
● City Information● Moving Information● Amenities
Top of the Funnel
Offer Value ALWAYS!
● Newsletters● Lists● Tips● Market Guides● Free Resources
Top of the Funnel
Get Found!
● Share to social media (5-10x / week)○ FB○ Twitter○ Pinterest○ Google+○ LinkedIn
Nichify
Who is your client? ● Write a series of articles for each niche
Move to Phoenix
http://securerealestatephoenix.com/moving-2/move-to-phoenix-relocating-to-phoenix-top-7-things-you-should-know-about-phoenix/
Middle of the FunnelConvert Traffic
Content is King● Resources● Auto systems● List builder
Middle of the Funnel
Systems● Opt in for resources ● Auto- drip campaign
○ List builders: Aweber, mail chimp, constant contact● E-books● Resources
Bottom of the Funnel
About buyers & sellers● More detailed
info
Bottom of the Funnel
Resources: ● Buyer checklist● Seller checklist● Educational guides● Decision guides● Open house announcements● Listing announcements
Big Picture
ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Use Keywords4. Be Yourself
Ideas:● “40 Tips for Selling Your Dobson Ranch
Home in 2015”● “7 Things You Should Know about McDowell
Mountain Ranch Home Values in 2015”● “11 Reasons You Should Sell your 85251
Home in 2015”
Big Picture
Big Picture: Your Blog Cycle
4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
What to do
● Fill out your worksheet● Choose blog categories● Blog regularly (1x week)● Use Keywords● Promote blogs to Google+, Pinterest, FB ● Think in FAQ’s of your niche
Your Site - Where are you sending trafficOptions:● Self Hosted Blog
○ URL at GoDaddy○ Install wordpress○ Design an easy site
● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc
Resources● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: CharlotteAllred● If you’re local, join the monthly mastermind
(email me at [email protected])First meeting is Weds Jan 14th at 11:30
Local MastermindKiller Online Real Estate Agents● Meet once a month● First meeting Weds January 14th 11:30 am● Topic: Your Website
○ Must haves on your website ○ Your website structure○ Website mistakes
● Roundtable discussion
Monthly Topics
● Your Online marketing plan● Categories for your blog / Keywords● Best Website Platforms● Plug ins● IDX options● Social Sites: YouTube, Google+, Pinterest
