REAL ESTATE ADVISORY, SALES & MARKETING SERVICES€¦ · PAST PROJECT & CLIENT LIST HENRY HALL 55...
18
REAL ESTATE ADVISORY, SALES & MARKETING SERVICES
Transcript of REAL ESTATE ADVISORY, SALES & MARKETING SERVICES€¦ · PAST PROJECT & CLIENT LIST HENRY HALL 55...
REAL ESTATE ADVISORY, SALES & MARKETING SERVICES
ABOUT Bloomstone Group
Bloomstone Group is a New York City-based real estate advisory firm serving leading developers, owners, institutional investors, and family offices. Our broad range of specialized services focuses on consulting, pre-development, design, marketing, sales, and leasing of multifamily residential properties. We draw on 25 years of experience to help our clients maximize ROI in New York City’s ultra-competitive marketplace.
WE HAVE A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S
HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING
REAL ESTATE DEVELOPERS
PAST PROJECT & CLIENT LIST
HENRY HALL
55 thompson
WATERMARK LIC
THE APTHORP
RENTAL PORTFOLIO180 FRANKLIN AVENUEAddress: 180 Franklin AvenueDeveloper: Adam America Real Estate and The Horizon GroupLandlord/Management: MussYears Worked: 2018 - PresentUnits: 118
HENRY HALLAddress: 515 West 38th StreetDeveloper: Imperial CompaniesLandlord/Management:GreystarYears Worked: 2016 - 2018Units: 225
THE CHESAPEAKEAddress: 345 East 94th StreetDeveloper: Fetner Properties IncLandlord/Management:Fetner Properties IncYears Worked: 2014 - 2015Units: 225
11TH AND 3RD AVENUEAddress: 200 East 11th StreetDeveloper: Benchmark Real Estate GroupLandlord/Management:Shorenstein / GreystarYears Worked: 2017 - 2018Units: 53
THE EPICAddress: 125 West 31st StreetDeveloper: Fetner Properties IncLandlord/Management:Fetner Properties IncYears Worked: 2014 - 2016Units: 458
THE HELENAAddress: 601 West 57th StreetDeveloper: The Durst OrganizationLandlord/Management:The Durst OrganizationYears Worked: 2014 - 2015Units: 597
WATERMARK LICAddress: 27-19 44th DriveDeveloper: Twining PropertiesLandlord/Management:GreystarYears Worked: 2016 - 2018Units: 168
THE VICTORYAddress: 561 Tenth AvenueDeveloper: Fetner Properties IncLandlord/Management:Fetner Properties IncYears Worked: 2014 - 2016Units: 420
DANSARAddress: 34 East 22nd StreetDeveloper: Manhattan Skyline ManagementLandlord/Management:Manhattan Skyline ManagementYears Worked: 2012 - 2014Units: 8
DALABARAddress: 127 East 34th StreetDeveloper: Manhattan Skyline ManagementLandlord/Management:Manhattan Skyline ManagementYears Worked: 2012 - 2014Units: 5
55 THOMPSONAddress: 55 ThompsonDeveloper: The Related CompaniesLandlord/Management:Manhattan Skyline ManagementYears Worked: 2011 - 2014Units: 38
THE CORNERAddress: 200 West 72nd StreetDeveloper: Gotham DevelopmentLandlord/Management:Pinnacle LivingYears Worked: 2010Units: 196
RENTAL PORTFOLIOWEST RIVER HOUSEAddress: 424 West End AvenueDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 230
THE VILLAGERAddress: 450 6th Avenue Developer: The Zucker OrganizationLandlord/Management:Manhattan Skyline Management Years Worked: 2010 - 2014Units: 34
THE MURRAY HILLAddress: 115 East 34th Street Developer: The Zucker OrganizationLandlord/Management:Manhattan Skyline Management Years Worked: 2010 - 2014Units: 195
THE LEFT BANKAddress: 775 West 15th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 108
SOHO COURTAddress: 301 Elizabeth StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 193
SARANACAddress: 95 Worth StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 147
MURRAY HILL MANORAddress:166 East 34th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 218
HABITATAddress: 154 East 29th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014Units: 145
CLARIDGE’SAddress: 101 West 55th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears Worked: 2010 - 2014 Units: 18
CHELSEA PLACEAddress: 363 West 30th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears worked: 2010 - 2014Units: 77
CD280Address: 280 East 2nd StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears worked: 2010-2014Units: 102
MANHATTAN EASTAddress: 213 – 225 East 66th Street Developer: The Zucker OrganizationLandlord/Management:Manhattan Skyline Management Years worked: 2010 - 2014Units: 250
RENTAL PORTFOLIOSULLIVAN MEWSAddress: 107-119 Sullivan StreetDeveloper: Manhattan Skyline ManagementLandlord/Management:Manhattan Skyline ManagementYears worked: 2010 - 2014Units: 37
205 EAST 59TH STREETAddress: 205 East 59th StreetDeveloper: The Zucker OrganizationLandlord/Management:Manhattan Skyline ManagementYears worked: 2010 - 2014Units: 42
ONE CARNEGIE HILLAddress: 215 East 96th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2005 - 2007Units: 261
TRIBECA GREENAddress: 325 North End AvenueDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2004 - 2007Units: 250
THE WESTPORTAddress: 500 West 56th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2003 - 2007Units: 290
THE TATEAddress: 535 West 23rd StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2002 - 2007Units: 313
THE SIERRAAddress: 130 15th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2002 - 2007Units: 170
THE PARAMOUNTAddress: 380 Mission Street, San FranciscoDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2001 - 2007Units: 380
THE WESTMINSTERAddress: 180 West 20th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2001 - 2007Units: 225
THE LYRICAddress: 255 West 94th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1999 - 2007Units: 285
TRIBECA PARKAddress: 200 Chambers StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1998 - 2007Units: 315
THE SAGAMOREAddress: 189 West 89th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1998 - 2007Units: 280
THE STRATHMOREAddress: 400 East 84th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1997 - 2007Units: 180
RENTAL PORTFOLIOTHE VENTURAAddress: 240 East 96th StreetDeveloper: The Related CompaniesLandlord/Management:The Related CompaniesYears Worked: 1997 - 2007Units: 240
THE MONTEREYAddress: 175 East 96th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1992 - 2007Units: 422
TRIBECA TOWERAddress: 105 Duane StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 1993 - 2007 Units: 360
CONDO PORTFOLIOTHE APTHORPAddress: 390 West End AvenueDeveloper: Apthorp AssociatesLandlord/Management:Broadwall Associates LLCYears Worked: 2008 - PresentUnits: 154
LOVE LANE MEWSAddress: 9 College PlaceDeveloper: Manhattan Skyline ManagementLandlord/Management:Manhattan Skyline ManagementYears Worked: 2011 - 2013Units: 38
THE STORY HOUSEAddress: 36 East 22nd StreetDeveloper: Manhattan Skyline ManagementLandlord/Management:Manhattan Skyline ManagementYears Worked: 2011 - 2013Units: 8
ONE MUSEUM MILEAddress: 1280 Fifth Avenue Developer: BrickmanLandlord/Management: Brickman Years Worked: 2008 - 2009Units: 114
1212 FIFTH AVENUEAddress: 1212 Fifth Avenue Developer: Durst FetnerLandlord/Management: Durst Fetner Years Worked: 2008 - 2009Units: 53
THE BROMPTONAddress: 205 East 85th StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2007 - 2008Units: 165
RIVERWALK PLACEAddress: 455 Main StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2007 - 2008Units: 218
RIVERWALK COURTAddress: 415 Main StreetDeveloper: RelatedLandlord/Management: RelatedYears Worked: 2006-2008Units: 123
STRATEGIC EXPERTISEBloomstone Group creates strategies that help properties sell or lease at higher PPSF in faster timeframes and optimize outcomes at every stage in the life cycle of the development.
Pre-Development & Development• Site acquisition analysis: underwriting and revenue projections• Comp Analysis• Target Audience Identification • Third-party consultant oversight: recommend, interview, hire, and direct PR, marketing, and design firms• Design consulting: advise on floor plans, interior design, and amenity programming
Marketing & Branding• Brand positioning strategy• Marketing strategy• Marketing material development• Special events
Condo Sales • Sales pricing schedule • Inventory release strategy• Sales team management: hire, train, and manage a team of sales agents
Residential Leasing • Initial lease-up pricing strategy• Ongoing optimization of pricing on a daily basis based on real-time market conditions• Leasing agent team management: hire, train, and manage leasing agents• Oversee third-party brokerages
Ongoing Rental Property Operations • Vacancy and renewal pricing strategies• Renovation advisory and oversight• Brand repositioning strategy (existing properties)
Repositioning That Unleashes ValueBloomstone Group develops programs to reposition existing residential rental properties so that they can become and remain competitive in the current marketplace.
Recommend targeted renovations and upgrades with strong ROI potential• Residential units• Indoor and outdoor amenity spaces• Resident service packages and social programming
Develop pricing strategy for vacancies and renewals
Refresh Marketing & Branding• Review existing digital and print marketing materials• Make recommendations for new marketing and branding that will increase traffic from the highest quality prospects • Brochure • Website • Print and digital advertising • Social media• Oversee implementation of new marketing and branding by in-house leasing teams and third-party brokers
Direct Leasing Team • Train existing in-house teams• Hire and manage new teams• Monitor third-party brokers
ESTABLISH & MAINTAIN High-PerformING Sales & LEASING TEAMS Hiring• Identify and interview prospective agents • Bloomstone Group as Licensed Broker • Third-party broker• Create optimal compensation / incentive structures
Training• Property’s brand positioning and target audience• Property • Architecture and design • Amenity space programming • Services • Features of all residential unit types • Neighborhood attractions• Property’s signature approach to customer service • Successful closing strategies • Proper execution of administrative paperwork
Management • Regular team briefings on current events impacting the marketplace (competitors, financial news, etc)• Customized monthly reports for developer / owner showing key information, including: • Traffic (physical & digital) • Demographics • Contracts executed • Deals
Design Consulting Focused On Maximizing ROIBloomstone Group evaluates target audience data and competitor property features as part of its cost-benefit analysis for design and programming. Our goal is for every element of residential interiors and amenity spaces to maximize sales or leasing value and support market positioning.
Residential Units• Unit mix and floor plan design• Finishes, fixtures, and appliances• Home technology
Amenities• Types of indoor and / or outdoor amenity spaces• Amenity space design• Types of services available
Assistance in selection and management of interior designers
Comprehensive, Cohesive, Cost-Effective Marketing StrategiesFrom development of a focused marketing strategy and oversight of its implementation to detailed reporting on results and ongoing adjustments, Bloomstone Group orchestrates all aspects of the marketing effort.
Assist in selection of team, including public relations firms, advertising agencies, creative marketing agencies, graphic designers, website designers, photographers, signage designers, etc.• Recommend professionals / firms• Review proposals and negotiate contracts
Assist in creation of marketing materials• Brochure• Floor plans• Website• Signage• Stationery• Renderings • Photography• Print and digital advertising campaigns
Collaborate in development of special events• Launch parties• Broker events• VIP events
White Glove Services For domestic & International BuyersBloomstone Group provides comprehensive services for domestic and international buyers seeking to purchase property in New York City. We work closely both directly with buyers, or with their financial and legal advisors.
Buyer’s representative for the purchase of• Full-time residence• Pied-a-terre• Investment properties, including bulk / multiple-unit purchases
Property management• Oversee rental of investment properties• Oversee maintenance of investment properties
BLOOMSTONE GROUP’S RECOMMENDATIONS – WHETHER
FOR PRICING, INVENTORY RELEASE SCHEDULING, INTERIOR DESIGN, OR
AMENITY SPACE PROGRAMMING – ARE SUPPORTED BY IN-DEPTH MARKET
RESEARCH PLUS DECADES OF HANDS-ON EXPERIENCE
CAROLE BLOOMFounder & President of Bloomstone Group
Over the past 25 years, Bloomstone Group founder and president Carole Bloom has sold and leased in excess of $2 billion in residential properties and directed the leasing of more than 30,000 rental units in New York City. She has provided expert advisory services, both on staff and as a consultant, to some of New York City’s most respected and accomplished real estate companies and brokerages, including the Related Companies, the Gotham Organization, Manhattan Skyline Management Corporation, Durst Fetner Residential, Shorenstein & Imperial Companies, Brown Harris Stevens, and Halstead.
A Licensed Real Estate Broker in the State of New York, and broker of record for many projects, Carole also maintains excellent working relationships with leading Manhattan brokerages. Bloomstone Group has collaborated on the marketing, sales, and leasing of premier properties with Halstead Property and Brown Harris Stevens Project Marketing Group, among others.
Carole began her real estate career at the Related Companies in 1992, where she held senior positions in both the Rentals and Sales Divisions. Her accomplishments at Related include increasing rental building revenues by up to 20% while maintaining 99% overall occupancy, and selling Related’s pre-construction condominiums.
The daughter of an artist, and a great niece of sculptor Sir Jacob Epstein, who was a student of Rodin, Carole’s life has always been influenced by art. Outside of work, she is a music aficionado. After graduating from the Fiorello LaGuardia High School for the Performing Arts in Manhattan and studying opera at the Manhattan School of Music, Carole earned a Bachelor of Music Degree from The Hartt School of Music at The University of Hartford. Her sensibility for theatrical arts serves her well in the development of high-impact marketing campaigns for New York City’s finest residential properties.
Carole is a member of The Real Estate Board of New York and AIPAC Real Estate.
CONTACtBLOOMSTONE GROUP
Carole Bloom, President
O: 212.378.7036
M: 917.697.2816
Bloomstonegroup.com
