zcapesShared SituationsPeer Awards, 30th of december 2008

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Ready to meetzcapes?

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Meet the team:

Raimo van der Klein

Roy Meister

MaartenLens-FitzGerald

ClaireBoonstra

Lead, Conceptdevelopment

Marketing &Community

Business relations

TechnicalLead

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Roy MeisterBackground:Started at Ordina. Working at Triple-IT on Skoeps and multiple other mobile projects.

Expertise:Software Development, Mobile messaging, Project Management, Mobile Device Rendering

Higlights:Skoeps, Gouden Kooi and soccer live streaming.

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Raimo van der Klein Background:Started in retail marketing. Moved to mobile in 2000. Worked for Nokia & KPN in sales, marketing & innovation.

Expertise:Raimo is a shaper. Visionary. Brings ideas to solid deliverables.

Higlights:is responsible for NOS Mobiel. Is the initiator of Mobile Monday Amsterdam. Currently the most succesful MoMo in the world.

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Claire BoonstraBackground:Civil Engineering roots, started in mobile in 2001 (i-mode). Worked for KPN, Unilever and Talpa Digital in business developement, strategic consumer marketing and innovation.

Expertise:Claire is the energetic bridge-builder with a commercial eye. Passion for changing advertising and marketing behaviour..

Higlights:Was responsible for The Golden Cage Mobile. Co-organiser of MoMo Amsterdam. General management SPRXmobile.

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Maarten Lens-FitzGerald Background:Internet professional since 1995. Account and general managment before the bubble. Consultancy and concept development afterwards. Last 5 years client and new format director in database and e-mail markeing.

Expertise:Scoping and framing of innovation projects, change management, modern marketing and VRM theory. Workshops, event organizing and hosting

Higlights:Development of first and second websites including Akzo Nobel, Fortis and Buhrmann. Creation of website development project methodology. Setup of e-mail marketing for TomTom, e-strategy for Dutch DIY retailer. Co founder of Mobile Monday Amsterdam, Founder of VRMevent Amsterdam.

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The inspiration..

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The third mobile revolution..

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1992

The mobile device willshow it’s true nature..

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2000 20081992

communication mobile internet contextual services

The mobile device willshow it’s true nature..

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Contextual Services areservices designed around your situation.

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Activities(what)

EnvironmentSocial(who)

Spatio -Temporal(where/when)

Mental

PhysiologicalMeVirtual

me

Personal Mobile Context

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Activities(what)

EnvironmentSocial(who)

Spatio -Temporal(where/when)

Mental

Physiological

People nearbyBuddyfinder

WeatherRain predictionNFC / RFID

RoomwareNavigationTrack & TraceGeofencing

MeVirtual

me

EmomappingWe Feel Fine

Social NetworksFlickr comments(Social Backchannel)

AccelerometerNokia SportstrackerHeartrate

EducationBeliefsExperiences

TwitterPresenceAgenda

Personal Mobile Context

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State A State B

=

Mobile usage happens when our context changes..

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♥! ?

If context changes, you “!”, “?” or ”♥“

Know what you want

Connect &share

Ask forhelp

“We are our context!”

zcapeshttp://www.flickr.com/photos/skyshanghai/2400793508/

!♥?

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We need services and content that is aggregated on a contextual level..

Aggregated for your situation...

but...

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situations are complexA certain situation exists of many elements: physical situation, social situation, location, time, mood, environment, movement, activity

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Ok.. so context is much more than only location...

and...

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situations involve multiple parties

Situations are often relevant for more than one party. Including: consumers, producers, advertisers, eventorganizers,

retailers, etc.

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Ok realllly complex..

Get it!

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So how can we make such an contextual web work?

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1. Contextual Segmentationof content

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Can we imagine what information might be relevant for someone going into the city at eleven?

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Can we imagine what information might be relevant for someone going into the city at eleven?

In the afternoon or at night?

zcapeshttp://www.flickr.com/photos/zenzenok/12417299/

Can we imagine what information might be relevant for someone stuck at an airport?

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2. Services designedfor the individual

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If you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too.

Paul Hammond’s MinimumiA mobile service for one!

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The conclusionWe need many small services for people in similar situations.

Context is a longtail..

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How is that scalable?Let people make there own services that are relevant for specific situations..

...zcapes is born

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What is zcapes? Zcapes is a service built around mobile miniblogs of things, places, events and situations.A zcape is an object an social object

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What is a zcape?Place of aggregationA zcape aggregates relevant information of a thing, object or situation.

Place of interactionA zcape is a social object. It makes people gather around it that value that object, thing or situation.

Place of commerceA zcape gives businesses the opportunity to meet people half way. Between push and pull. Changing advertising into relevant info.

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What is the value of zcapes?Discover zcapes:Zcapes helps people discover relevant information around their current situation(context) through their mobile device.

Subscribe to zcapesZcapes helps people keep track of the objects, things & situations they value.

Create zcapesZcapes gives people the opportunity to give objects, things and situations their place(profile/blog) on the web.

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Zcapes are relevant when you have an object around

a shared situation

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Object like:

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party

location

bar

restaurantactivity

mood

concert

productshop

trip

park

holiday

marketplace

group of friends

tv show

game

sport event

trainroad

street

monument

building

paintingschool

intention

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Votefunction

RSVPfunction

Payments

Postcontent

Priceinfo.

Services Bots

EANUPCDescription

TagsRSS

Twittersearchhash key

Meta data

Description

NameLocationTagsMembersTimeEAN/UPC

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Drag and drop any service or bot

to your zcape.

“Pick and Choose”

Weather atzcapes location

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Meta data

Description

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A city trip with friends to Paris

RSVPfunction

Postcontent

Promote your zcape

every zcape gets an QR code

every zcape gets an emailaddress

Post your zcape to Facebook

Invite your friends to become member of your zcape

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New Comments

Request to react

New members

iPhone versionSubscribe to zcapes.

What happened in these zcapes

Friday Movienight:Every friday we have a movienight at work. New comments have been made by colleagues. Further I can react if I will be there next friday. We also have new members

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Match by interest

Match by location

Match by members

Currently live on TV

Match by members

iPhone versionDiscover zcapes

Why do we recommend these zcapes

HoT sNeakernews is a zcape of Ido. Ido knows everything about exclusive and rare sneakers. He publishes about where you can find the best sneakers in the city. Some friends of mine are already member

Heroes Series is currenlty live on TV. Friends of mine are members

Not available at release

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Non iPhoneHomepage. Overview

Non iPhoneMWC zcape vers. 1

Non iPhoneMWC zcape vers. 2

Design may change..

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Non iPhoneHomepage. Overview

Non iPhoneMWC zcape vers. 1

Non iPhoneMWC zcape vers. 2

Design may change

SubscriptionsZcape statusinformation

Browse(recommend)

Meta data

Bot

Bot

Service

Meta data

Service

Service

Service

Search

Description Description

Every zcape is a view

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Go to zcapes.com

Make and share your zcape!