Ready Milk seat.12 sec.2

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Project Feasibility Study and Evaluation Report

By

Miss Kanticha Kotsanlee ID 5231205011

Miss Jitrawee Rohitrattana ID 5231205023

Miss Jutharak Theerarujinon ID 5231205027

Miss Nichakorn Taonao ID 5231205052

Miss Panwalai Pinkaew ID 5231205097

Miss Pattaree Wiangmoon ID 5231205111

Miss Metinuch Peungpohplook ID 5231205117

Miss Rattiya Boonsripum ID 5231205122

Presented to

Aj. Chaiyawat Thongintr

SCHOOL OF MANAGEMENT

Mae Fah Luang University

Semester 2, Academic Year 2011

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Preface

This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in

the second semester of 2011.In the project, We use the name of company is Ready Milk

Company.e have analyze the project feasibility and evaluation that to become the success

company in the product of milk.The objective of this report is study the Feasibility Study to

launch new business project.In this report we will tell information that investor should be

know about operator in business of product of milk as well as Introduction,Industry profile,

Market feasibility Study, technical feasibility study, financial analysis,risk management, and

summary of project.We use the name of company is Ready Milk Company.

We are hoping that our report will be utility and helpful for everybody who is

interested as much as possible. If there are any mistakes in this reporting,we will apologize

about that mistake

Thank You

Ready Milk Company

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Contents

Page

- Preface A

- Executive summary B

Chapter 1

Introduction 1

- Background and Significance of the Project

-Project Objectives

-Benefits of Project

-Activities/Time Frame

Chapter 2: Industry Profile

Nature of Industry…………………………………………………………………..

Situation of Industry………………………………………………………………

Product/Service……………………………………………………………………

Vision……………………………………………………………………………...

Mission…………………………………………………………………………….

Strategy…………………………………………………………………………....

Corporate Level……………………………………………………....……

Business Level……………………………………………………………..

Functional Level………………………………………………...…………

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Chapter 3: Market Feasibility Study

Market Analysis…………………………………………………………………....

General Environment Analysis………………………………………….....

Management Analysis…………………………………………………………….

Conclusion………………………………………………………………………....

Competition Analysis……………………………………………………....

Competitor analysis………………………………………………...

Customer Analysis……………………………………………..…..

Competitive Analysis…………………………………………...….

STP Analysis……………………………………………………………………….

Marketing Mix Strategy………………………………………………………..….

Sales Forecast/Profit Estimation………………………………………………..….

MarketingExpenses……………………………………………………………….

Conclusion……………………………………………………………………...….

Chapter 4: Technical Feasibility Study

Production and Operations Analysis………………………………………….…..

Product Characteristics ……………………………………………………

Production Process/ Services process………………………………….…..

Location…………………………………………………………………..

Facility Layout……………………………………………………………

Company equipments……………………………………………………..

Logistics Management…………………………………………………....

Facility Management……………………………………………………..

Cost of Investment……………………………………………………………..

Pre-Operating Cost………………………………………………………

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Investment cost…………………………………………………………………...

Chapter 5: Financial Analysis

Income Statement…………………………………………………………………

Balance Sheet……………………………………………………………………..

Cash Flow…………………………………………………………………………

Payback Period……………………………………………………………………

Chapter 6: Risk Management

Risk Management…………………………………………………………………

Chapter7: Summary

Feasibility Analysis Summary……………………………………………………

Referent

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Chapter 1

Background and Significance of the Project

According to Department of Trade, Cooperatives Promotion Department (May,

2550), said that Thailand has focused on dairy farming career seriously. The goal is to replace

imported milk and dairy products and replacement planting of a problem in the production

and marketing. It is important to develop strategies that lead to job creation and generate

income for Thai farmers. It is defined in National Economic and Social Development Plan

from No. 4 to the present. Dairy industry is likely to increasingly so all the time the

government has to pay attention with it. Currently Thailand has been promoted to young

people and a population of more health conscious by drinking milk. The statistics of the

population, the consumption of milk is reduced because them to consume alcoholic beverages

or soft drinks. Although, the population is less of the drinking milk, but the price of raw milk

still tend to rise. In addition, the overall amount of raw milk is not enough demand, for the

school milk.

Ready Milk is Fresh milk delivered right to your home; consumers will get a taste of

freshness like to eat at the farm.Our company is located in T. Don Sira, Wiang Chai, Chiang

Rai district with an area ofabout 5 acres. The shed consists of a dairy cow, Pasteurized milk

production and storage of milk. Our business open at Chaing Rai because of dairy farm in

Chiang Rai is less and not prevalent, so that is a great opportunity for our business. We can

sell our milk in many ways,and sent to your home.

Project Objectives

After doing this project we plan to;

-To study the behavior of customer

-To study type of farm the way to success goal of our business.

-To study new technology which the target require.

-To study type of book store that have affect which customer.

-To study manage the small business.

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Benefits of Project

After doing this project we plan to;

- To know the SWOT and competitors of our business.

-To know the process, plan and structure when doing business in real situation.

-Able to plan and manage the business to success.

-The plan is most feasible and high success in real business that able to guide in the

future.

-Able to plan and manage the business to success.

-Able to apply knowledge of the business.

-Know about the income forecast.

Months

Weeks 1 2 3 4 1 2 3 4 1 2 3 4 1 3 4

1

3

4

8

9

Busness advertising.

Lanuch the bussiness

7 Establish our

bookstore and set the

equipment.

6

Choose the books

and Pick its up from

publishers.

5 Set up the marketing strategy.

Marketing survey &

Compietor survey.

Discuss result from observation.

Brainstorm about project.

2

Discuss and study

about book store(the

project that we

choose).

No. ActivitiesNovember December January Febuary

2

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Chapter 2

Industry analysis

Nature of Industry

Nowadays in Thailand has high competitive about economy and social. The each day

life of people in today's changed in the past. Affect for food and lifestyle changes as well as

the hustle and compete with the time.

So the need to choose foods that short time to cook and short time to eat. It is valuable

enough to the needs of the body. The dairy is one option which is very popular today because

it is a healthful diet that is rich in many nutrients your body needs.

Milk is a natural food with high nutritional value. Consists nutrients. Necessary for

the body every day, all the vitamins, minerals, proteins, carbohydrates and fats, especially

sugar and milk or a growth stock (Lactose) and a protein called casein (Casein) are found

only in milk. In the past, the milk of the Thai population are very low levels in 2527 are

consuming only 2 liters / person / year, while consumption in Finland is about 241 liters /

person / year, the United States, 131 liters. / person / year in Japan 40 liters / person / year,

Singapore 17 liters / person / year, the Philippines, 9 liters / person / year, Malaysia and Hong

Kong, 8 liters / person / year (Office of the Board and the National Youth Coordinator. 2541:

5).After that the rate increase Thai people drink milk in 2532 to 7 liters / person / year in

2540 to 18 liters / person /year. The goal in 2544 is 25 liters / person / year, which increased

as a consequence. The campaign to have the milk of the government. "You drink milk for

today or not" Today statistics drinking of milk for Thai people decrease 13.69 liters / person

/year (http://anuratli.exteen.com/20101128/entry-2) But still low compared to developed

countries. In milk is very useful.

Thai dairy industry and food production and distribution is primarily domestic. More

than 80 percent of the production of pasteurized milk. In addition, the production of milk and

UHT milk in the EO. The milk is pasteurized juice are made from raw milk in the country

and the consumer is a student in the school milk scheme. The production of milk and other

milk recombined. Commercial production of milk will come out in the fresh milk, which are

both fresh and sweet taste. And in flavored milk. Filled with the smell and taste different. The

popularity of consumer taste like chocolate, coffee and strawberry flavored berries. The

market will be a competition between the major operators and distribution system throughout

the country is very high. The small manufacturers can’t easily insert into the market.

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Milk is an important source of calcium and protein. Help bone growth and

strength. Milk is important for children particularly children in the pre-teens and teens.

Because the body is growing very fast. Calcium helps with bone density increased. They

grow into teenagers. It allows the bone grows. If in childhood and adolescence. We have

accumulated a sufficient body. This reduces the risk of osteoporosis. It also helps the brittle

bones of the teeth as well. But if there is not enough. The risk of brittle bone disease easily.

In fact, the milk of calcium in milk is not just that. It serves to stretch the muscle

contraction. The nervous system more sensitive to motivation. Help blood clotting.

Situation of industy

Nowadays there are many dairy farm in Thailand. Dairy industry of Thailand in 2550

has growth of the industry. Operations of our company is to focus on freshness. Clean of the

product. For the benefit of customers and satisfaction of our customers. To achieve the

objectives and goals that we set.

The main products of the dairy industry that produced and sold in most dairy products

and beverages. The production of butter and skim milk powder, cheese and other dairy

products. Have high operating costs. Thailand has made the production of these few. And

focus on imports from foreign countries such as Australia, New Zealand dairy products

imported milk powder is not fat. Thailand's exports of dairy products, there are many kinds.

Most of which are imported for export to another one (re-export) and export most of the

cream or condensed milk or sugar in liquid form. Butter made from milk. Sweetened

condensed milk lack fat milk, yogurt, and is exported to neighboring countries such as Laos,

Cambodia, Myanmar, Singapore, Hong Kong and the Philippines.

Conditions of the Thai dairy industry during the past year, 2551 was in the fall.

Maximum capacity utilization rate remained low throughout the year than in 2549 and 2550

by at least 50 per cent level, while in 2549 the rate of capacity utilization stood at 50-60

percent of the parts. One of the news of melamine contamination in milk products from

China. I fear that consumers turn to consumption and alternative consumption. As a result,

the production capacity as well.

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SWOT Analysis of business

SWOT analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It

involves specifying the objective of the business venture or project and identifying the

internal and external factors that are favorable and unfavorable to achieve that objective.

S = Strengths

-Professional Management team.

-Valuable product.

- New products every day.

W = Weaknesses

- New company.

- Lack of advertising

- Lack of financial resources..

0 = Opportunity

- The customer that satisfaction the product will trust to buy many the product of our

company in the future, the company will get many customer loyalties.

- The trend of increasing health care of the Thai people.

- Milk products are very useful. But can be made into food, drink or dessert. It is not

the only target customers only. To purchase our products. But there are other

customers with the products.

T = Threat

- We are a new business. So customer may not trust in the clean and fresh of product.

- Thailand's climate is unfavorable to dairy farming. The hot weather makes the cows

were not able to give as much milk as they should.

- Dairy products are price controls. The price increases will require permission from

the Ministry of Commerce.

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Product and Service

Our Company provides drinking milk with Normal bottom 500 ml.

Our products are produced in bottles and boxes. For your convenience, consumers can

carry easily. We will select cow with the best quality of the product. Make new products

every day. Our products are of 3 types such as sweetened flavored milk, plain milk/fresh

milk, and chocolate.

Sweetened flavored milk

Flavored milk is sweetened milk beverage with added sugar (sucrose or high fructose

corn syrup), colorings and artificial or natural flavorings. Usually flavored milk products are

pasteurized which gives it a longer shelf-life than plain milk. It often consists of flavanols,

acidulants, coloring agents, minerals, soluble fibers, non-caloric sweeteners, flavoring agents,

preservatives, emulsifiers, oils, carbonation components, and the like, which also helps to

enhance its self-life.

Plain milk or fresh milk

Fresh milk, often referred to as homogenised and pasteurised milk, is sold in the chilled food

section of the supermarket. It has a short shelf life and must be kept below 4°C to maintain

freshness

Chocolate Milk

Service of Bussiness

We will provide services by delivery our products to each household by use small

truck or pick up for our consumer. You can also sample your own product at the store. Or call

delivery. We will delivery to your home. Sales promotion every month. In our shop has

staffed to expedite for sale.

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Vision and Mission of Ready Milk

Vision

Ready Milk Company is the leader of northern largest manufacturers of dairy

product. So, Ready Milk Company will be the best as the milk maker and will be the main of

raw material for produce “the great milk” for spread to the customers. Our company is very

clean and hygienic. And take the high technology for make customers trust in our product.

Mission

1. Provide the best product; create the product, and services that have high quality

standard and high value standard.

2. Learn more about to development dairy breeds all the time.

3. Development of Ready Milk company to have a good management.

4. Have to make the customers satisfy with our product and loyalty with our product.

Strategy

Corporate - level strategy

The scoping and guide to organization the long-term to make the maximum

profits. There are three strategies that use in organize level; include:

1. Concentration on a Single Business

2. Vertical Integration

3. Diversification

The corporate strategy is the good way to guidelines and scoping of

organization to growth. By resources management in the ways that we are planned for

achieved long-term goals and maximum benefit to the organization.

The corporate strategy can separate into 3 types:

1. Concentration on a Single Business.

The advantage of this strategy can be dedicated and resources management to

only a single business. If we are focus only fresh milk we will get more profit than

do the other (will increase the principle) and it will make us to get more dexterity.

No matter if we use this strategy we might take some weakness. If there are any

adverse events happen. It will impact industry-specific operations very negatively

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on the organization's revenue directly to businesses. Although it will make us to

lose the chance for take the other profit at the same time.

2. Vertical Integration

This strategy increases the ownership of the upstream and the downstream.

The simple explanations like that; enterprise is a business owner from raw

materials or parts till finished goods. So our company have own both raw

materials and parts to make products.

The advantage of vertical integration is the organization can control the value of

each phase of production at any time. It make effective and can protected with a new

competitors to enter the market. The disadvantage of vertical integration is each phase of

production may suffer from not having to compete with any competitors because production

for subsidiary companies. So it can make decrease effective of our product and higher

principal in some phase of our production chain. Therefore, our company has to

responsibility to resources management.

3. Diversification

Diversification can divided into 2 types. The first thing is related diversification for

example field fruits and vegetables business spread to dairy cattle farm. The second thing is

unrelated diversification for example sale of animal feed spread to bookshop. The advantage

of diversification spread to business that associated with traditional business is the synergy;

we can be used for point of sale together, transportation system together or the same

customers group. If we are use this strategy we can save time and money. The advantage is to

reduce the risk of not unattractive to the same kind of business. This may suffer from weak

business conditions simultaneously. On the other hand, if we use this strategy it can affect the

business as well. Because if we business diversification to not business expertise, if can

negative impact to overall image of our business.

Business - level strategy

Business level strategy is to making a difference and cost leadership can be

defined as a competitive strategy based on five generic competitive strategic.

1. This strategy is a strategy to create competitive advantage from low cost that

focusing on the overall market.

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2. A broad differentiation strategy, this strategy is a strategy to create competitive

advantage to make a differentiation aim at several markets. So we make a

differentiation with our product and marking.

3. A best-cost provider strategy is a strategy to create value for customers by

emphasizing that the link between low costs; with a difference, with the goal to

achieve an optimal cost. And we are pricing that relative to product quality and

feature visible.

4. A focused lower-cost strategy or Market niche strategy based on lower cost

strategy. This strategy is a strategy to create competitive advantage from to use of

lower cost and the narrow focus and competitiveness. It provides members with

lower cost than competitors.

5. A focused differentiation strategy or Market niche strategy based on

differentiation. This strategy is a strategy to create competitive advantage from to

use of lower cost and the narrow focus and competitiveness with the ability that

respond to meet the need of our customers better than competitors.

Function - level strategy

Functional level strategy is this creates a competitive advantage. This is why

business success depends on the value which organizations can build a customer. The value

creation of work occurs within a variety of functions within the business. These functions

must be linked and will be the structure must be consistent. This is called the network to

create value chain. All the functions are creating the customer value and competitive

advantage with consider to quality, efficiency, and value delivery to the customers as follows;

1. Marketing use of marketing tools with consider to the satisfaction of our

customers by check the cost as appropriate and strategy can be changed in time.

2. Operations or production there is consistency in the production that accordance

with engineering design. The case of minimum impact and the maximum yield

and have the speed of adjustment towards the needs of customers.

3. Research and development is a combination of customer needs with the ability to

produce for innovation.

4. Accounting by providing information for decision making, make it easy and

reduce the cost of data collection for the information was immediately available.

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5. Financial is the financial strategy for survive, growth, and financial flexibility for

profit maximization and wealth maximization.

6. Human resource management is recruitment and training of personal for put the

right man to the right job.

Purchasing is the selection of quality sellers and negotiating the right price. To delivery on

time, prevent unnecessary products, and prevent shortages.

Chapter 3

Marketing feasibility study & Analysis

General information

Wiang Chai district of Chiang Rai

Neighboring districts are (from the west clockwise) Mueang Chiang Rai, Wiang Chiang

Rung, Phaya Mengrai and Thoeng of Chiang Rai Province.

The important water resource is the Kok River.

Borderline

Chiang Rai

The north of the province belongs to the so-called Golden Triangle, at which the

borders of Thailand, Laos and Myanmar converge - an area which was very unsafe because

of the drug smuggling across the borders. The Mekong river forms the boundary with Laos,

the Mae Sai and Ruak River to Myanmar. Through the town of Chiang Rai it flows the Kok

River.

Geography

The eastern part of the province is characterized by relatively flat river plains, the

northern and western part consist of the mountainous terrain of the Hills of Northern Thailand

with the Khun Tan Range and the Phi Pan Nam Range in the west and the Daen Lao Range in

the north. While not the highest elevation of the province, the 1389 m high Doi Tung (Flag

hill) is the most important hill.

Population

Chiang Rai province has population around 1,198,218.

- Muang district has population 169,947.

- Wiang Pa Pao district, Mae Suai district, and Mae Laos district have population 177,063.

- Phan district has population 171,452.

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- Wiang Chai district, Thoeng district, Padad district have population 154,188.

- Chiang Khong district, Wiang Kaen district, Phaya Meng Rai district and Khun Tan

district have population 166,583.

- Mae Sai district, Chiang Saen district, Doi Luang district, and Wiang Chiang Rung district

have population 190,861.

- Mae Chan district and Mae Fah Luang distrct have population 168,124.

STEEP analysis

Social:

Population Statistics of drink milk per year.

- Japan an averaged 39 liters / person / year.

- Malaysia an averaged of 50 liters / person / year.

- American an averaged 92 liters / person / year.

- Australia an averaged 102 liters / person / year.

- Thailand an averaged 13.69 liters / person / year.

See that Thai people do not like to drink milk. Although the government or the

Department of Thai Health campaign is about how much they drink milk, but the average

population per year is still low.

Technology:

Currently, Thailand can produce large quantities of raw milk, but not enough to

export. As a result, dairy farmers in the country have suffered a lot. The price is very low.

Sometimes raw milk to be discarded. The power to produce milk is not enough. So one way

to solve this problem is produce raw milk into milk products such as milk, yogurt, butter, ice

cream, etc. Technology and knowledge in the processing of raw milk such as dairy

products, the investor or entrepreneurs in the industry should to study and learn new

technologies. To be used in the production of various dairy products.

Environment:

Found that the farm most of farm waste management system. Waste will consist of

two parts: the dry and wet, including urine and water wash stall. Dry by many to be used in

the garden and sale or leave the farm. For the most part, wet, etc., the farm will have a stable

reservoir of water is often a small pond. So it occur the accumulation of cow dung around the

farm. There is a problem of flies. In addition, in the rainy season, rain water will flow into the

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water as well. In addition, animal manure as a source of methane, a gas that occurs naturally

from the waste of farm animals such as cattle which release the animal manure, it cannot be

managed. The animal itself is the major cause of these reasons that cause the Greenhouse

Effect.

Economy:

Dairy Development Plan for the National Economic and Social Development 8 (2540

- 2544), which aims to develop a major It aims to increase the capacity of people both in

body, mind and intellect to lead to participation in economic development and social

efficiency. The government has set policies to improve the production structure in line with

demand. Increase the capacity of farmers, Institute of Agriculture and cooperatives to be able

to rely on themselves both the production and marketing, the processing of agricultural

products, and the center of the community. The milk production is the agriculture industry is

able to meet the National Economic and Social Development Plan No. 8 and the policy of the

state as well. There is also a project to promote of dairy farming to expand the number of

cows to 65,000.

Thailand continues to be important in the development of the dairy to the present.

Plan of National Economic and Social Development No. 9 (2545 - 2549) has set a goal of

production marketing of milk, and dairy products. Improve the quality of raw milk to meet

the nutritional standards of the Thai people and food safety for consumers.

Dairy farming in Thailand has developed growing steadily. Result in job creation.

Generate income for farmers, about 23,000 households or more than 130,000 people and

entrepreneurs in related businesses throughout the year is approximately 30,000 million Baht.

Because the production and consumption of milk and dairy products every day unlike other

farmers.

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Competition analysis (3Cs Analysis)

Competitive analysis

Chok Chai Farm

SWOT Analysis

STRENGTH :

- The product has quality standards. The different stages are determined by the company

and have a certain market.

- There is ample space can accommodate more tourists.

- Chok Chai Farm has been famous for a long time and have a strong brand.

WEAKNESS :

- The high cost of housing construction.The price of product more expensive

OPPORTUNITY :

- Demand exceeds the ability of pigs to produce swine throughout the country.

- Have convenient transportation.

THREAT :

- The vegetarian diet, and life can lead to mental decline in some meat.

- Poor economy, the tourists do not spend money on travel.

.

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Direct & indirect competitor

Dairy farm Chiangrai (Nirutfarm)

Nirutfarm established about 12 years at 76 Moo 7, T. Chang, A. Phan, Chiang Rai,

because of his wife's family dairy farming because of the dairy farm in Saraburi province has

made a career as well. This profession can make money as well, we have the idea to dairy

farming. I started buying 3 cows from Saraburi .Gave milk 10kg. per day. Then it started to

breed and calf sex until I started counting.Now a day the farm has 30 cows can be about 100

kg of milk per day ever. Can generate income for his family a lot. In addition to milk a cow,

then I can make money in the fertilizer by cow manure too.

Competition Analysis

Competition analysis is correct, it allows us to access the strengths and weaknesses of

competitors, we can turn crisis into opportunity. We must meet the same requirements for

prospective customers to your products and services. We provide the most efficient milk

production. Our company to be distinguished from other companies. We deliver to the

customer's home.

Customization

Customization is to meet each customer with the products, services or

communications that are specific to his own ideas and technologies. We can think up

strategies to meet customer needs. We provide the most effective products to our customers.

Our company will make customer loyalty to make the profit to our company too.

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4Ps: marketing mix

Marketing Mix

Marketing mix is a combination of marketing tools that are used to satisfy customers

and company objectives. Consumers often call the marketing mix "the offering." We offer is

controlled by the following variables often referred to as the four Ps in marketing: By using

variations of these four components you have the ability to reach multiple consumers within

your target market

1.product

Our company concern about important of healthy to customer. In our company we

feed cow and bring milk from cow to produce milk for customers. So, Pasteurized milk has

many benefits more than UHT milk because our milk have high calcium and high protein.

Nowadays, consumer focused more on health. So there is the reason to do pasteurized milk.

Inside of logo of shop by milk; the word form ready milk is means delivery fresh from farm

to your home. Our product is Pasteurized Milk include;

1. Plain milk

2. Sweetened Flavored milk

3. Chocolate milk

2. Price

“Ready milk” set the high price for general products because this price all include

shipping cost and our product are produce daily, don’t store.

- Plain milk 500 ml. 35 baht

- Sweetened Flavored milk 500 ml. 35 baht

- Chocolate milk 500 ml. 35 baht

3. Place

Our company provide fresh milk for attract customers and this product is appropriate

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for people who loves healthy and the group of people who loves drink fresh milk. So, our

farm located at Wiang Chai district in Chaing Rai province. We choose to set up the farm at

Wiang Chai because that place surrounding natural, appropriate for process of produce fresh

milk. The place is easy to distribute product to customer. The main distribute channel is

Muang Chiang Rai.

4. Promotion

Our company is located at Wiang Chai so we try to represents the various aspect of

marketing communication that is the communication of information about the product with

the goal of generating a positive customer response. So we try to provide a good product for

customer satisfaction that is the important thing to help to promote our farm which calls that

“word of mount”. When they come to the shop we will provide the special sale promotion to

them. and the first month will promote the product by provide the booth for customer to test

our milk.

· Sale Promotion: Our company has a lot of promotion to attract customer and get more

benefit when come and join with our company such as: who want to join with our can register

a membership of fresh farm. You will get many benefits such as

* If the customer want to be membership in trade show or booth, you will get one bottle of

milk free of the first month.

STP Analysis

STP analysis is the process of marketing that access to the customer ; market

segmentation, target market and positioning.

Segmentation

Our company chooses the demographic segmentation because the group of people

that we segment will be the group of people between 16-21 years because this group of

people has a potential to afford our product and this group still be students that they require

milk to eat to make their life is stronger and healthier and milk is very necessary for them

because milk has high calcium. This is the reason why our company segments this group.

Target Market

Our target market is the people who are the teenagers which have age between 16-19

year because our company found that there is the research about the satisfaction and behavior

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of 400 students in Muang Chiang Rai in 8 schools which belong to Ms.Wanthida Suksun who

is the student of Ratchaphat Chiang Rai. And another thing that is the evident to support to

choose this group of people to be main target market is our company does the survey in MFU

to find the main target market about 50 people; this the group that our company think; they

will buy the product because of the result in below show that from the survey of Ms

Wanthida in 8 school found that is 56% that is the people who have age between 16-19 years

are the people who drink milk the most and in MFU is the 19-22 is the people who drink milk

the most is 74% that means the people who are the main target group will be the age between

16-22 years. Our company choose the market specialization because in Chiang Rai have less

factory that produce pasteurized milk but there is the Sahakorn Konom Chiang Rai who

produce Pasteurized milk for school; this place is indirect competitor.

The figure of Ms.Wanthida Suksun

27%

56%

15%

2%

ages

13-15

16-19

19-22

22 over

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The figure of MFU

Positioning

6%

74%

20%

Age

16-18

19-20

21 and over

High

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Meji

Foremost

DutchMill

Price

Quantity High Low

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36%

34%

19%

11%

Quantity

1

2 to 6

12

over 12

From the positioning of our company are high price and high quality because our

products are the high quality and high calcium because the process of production are very

high standard and clean. And we will delivery to our customer home directly to get the fresh

milk.

Sale forecast

Our group will assume that the demand of customer will increase every year is 5%,

8%, 10% and 12% and from the below pie graph found that people drink milk about 2-6

bottle per week which mean about 1 bottle per day which this result of the result of Wanthida

Sukson. Moreover, in the research found that people will drink milk 2-3 times per week. So

our group will send milk about 3 times per week is Monday, Wednesday and Friday.

The figure of Ms. Wanthida

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25

The figure of MFU

The figure of MFU

66%

30%

2% 2% Quantity of buying milk

1 box

2-6 boxes

12 boxes

over 12

18%

56%

22%

4% consumption of milk per week

Less than 1 or 1time

2-3 times

4-5 times

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27

48 Month Sales Forecast

Fiscal 2011

Jan Feb Mar April May June July Aug Sep Oct Nov Dec Totals

Product NamePlain Milk

Units/bottle 20,000 21,000 22,050 23,153 24,311 24,797 25,293 38,974 42,871 47,158 51,874 57,061 398,543

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 700,000฿ 735,000฿ 771,750฿ 810,355฿ 850,885฿ 867,895฿ 885,255฿ 1,364,094฿ 1,500,499฿ 1,650,530฿ 1,815,590฿ 1,997,135฿ 13,948,988฿


Product Name sweetened

Units 10,000 10,500 11,025 11,576 12,155 12,763 13,401 14,071 14,775 15,514 16,290 17,104 159,174

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 350,000฿ 367,500฿ 385,875฿ 405,160฿ 425,425฿ 446,705฿ 469,035฿ 492,485฿ 517,125฿ 542,990฿ 570,150฿ 598,640฿ 5,571,090฿


Product Name Chocolate

Units 5,000 5,250 5,512 5,787 6,076 6,380 6,699 7,033 7,385 7,754 8,142 8,550 79,568

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 175,000฿ 183,750฿ 192,920฿ 202,545฿ 212,660฿ 223,300฿ 234,465฿ 246,155฿ 258,475฿ 271,390฿ 284,970฿ 299,250฿ 2,784,880฿

Total Sales Y1 1,225,000฿ 1,286,250฿ 1,350,545฿ 1,418,060฿ 1,488,970฿ 1,537,900฿ 1,588,755฿ 2,102,734฿ 2,276,099฿ 2,464,910฿ 2,670,710฿ 2,895,025฿ 22,304,958฿

60 Month Sales Forecast

2011

2011

2011

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Plain Milk

Units 63,908 71,577 80,166 89,786 94,275 98,989 103,938 109,135 114,592 120,322 126,338 132,655 1,205,681

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 2,236,791฿ 2,505,195฿ 2,805,810฿ 3,142,510฿ 3,299,625฿ 3,464,615฿ 3,637,830฿ 3,819,725฿ 4,010,720฿ 4,211,270฿ 4,421,830฿ 4,642,925฿ 42,198,846฿


sweetened

Units 17,959 18,856 19,799 20,789 21,828 22,919 24,067 25,220 26,481 27,805 29,195 30,655 285,573

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 628,565฿ 659,960฿ 692,965฿ 727,615฿ 763,980฿ 802,165฿ 842,345฿ 882,700฿ 926,835฿ 973,175฿ 1,021,825฿ 1,072,925฿ 9,995,055฿

2012


Chocolate

Units 8,978 9,426 9,897 10,392 10,911 11,456 12,029 12,630 13,261 13,924 14,620 15,351 142,875

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 314,230฿ 329,910฿ 346,395฿ 363,720฿ 381,885฿ 400,960฿ 421,015฿ 442,050฿ 464,135฿ 487,340฿ 511,700฿ 537,285฿ 5,000,625฿

Total Sales Y2 3,179,586฿ 3,495,065฿ 3,845,170฿ 4,233,845฿ 4,445,490฿ 4,667,740฿ 4,901,190 5,144,475 5,401,690฿ 5,671,785฿ 5,955,355฿ 6,253,135฿ 57,194,526฿

2012

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Plain Milk

Units 143,267 154,728 167,106 175,461 184,234 198,973 214,891 232,082 250,648 270,670 292,326 315,712 2,600,098

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 5,014,345฿ 5,415,480฿ 5,848,710฿ 6,141,135฿ 6,448,190฿ 6,964,055฿ 7,521,185฿ 8,122,870฿ 8,772,680฿ 9,473,450฿ 10,231,410฿ 11,049,920฿ 91,003,430฿


sweetened

Units 33,107 35,756 38,616 41,705 45,041 48,644 52,535 56,738 61,277 66,179 71,473 77,190 628,261

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 1,158,745฿ 1,251,460฿ 1,351,560฿ 1,459,675฿ 1,576,435฿ 1,702,540฿ 1,838,725฿ 1,985,830฿ 2,144,695฿ 2,316,265฿ 2,501,555฿ 2,701,650฿ 21,989,135฿

2013


Chocolate

Units 16,580 17,906 19,338 20,885 22,555 24,360 26,309 28,413 30,686 33,140 35,791 38,654 314,617

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 580,300฿ 626,710฿ 676,830฿ 730,975฿ 789,425฿ 852,600฿ 920,815฿ 994,455฿ 1,074,010฿ 1,159,900฿ 1,252,685฿ 1,352,890฿ 11,011,595฿

Total salesY3 6,753,390฿ 7,293,650฿ 7,877,100฿ 8,331,785฿ 8,814,050฿ 9,519,195฿ 10,280,725฿ 11,103,155฿ 11,991,385฿ 12,949,615฿ 13,985,650฿ 15,104,460฿ 124,004,160฿

2013

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Plain Milk

Units 347,283 382,011 420,212 462,233 508,456 559,302 615,232 676,755 744,430 818,873 900,760 990,836 7,426,383

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 12,154,905฿ 13,370,385฿ 14,707,420฿ 16,178,155฿ 17,795,960฿ 19,575,570฿ 21,533,120฿ 23,686,425฿ 26,055,050฿ 28,660,555฿ 31,526,600฿ 34,679,260฿ 259,923,405฿


sweetened

Units 84,909 93,400 102,740 113,014 124,315 136,746 150,420 165,462 180,008 198,209 218,030 239,833 1,807,086

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 2,971,815฿ 3,269,000฿ 3,595,900฿ 3,955,490฿ 4,351,025฿ 4,786,110฿ 5,264,700฿ 5,791,170฿ 6,300,280฿ 6,937,315฿ 7,631,050฿ 8,394,155฿ 63,248,010฿


Chocolate

Units 42,519 46,770 51,447 56,591 62,250 68,475 75,322 82,864 91,150 100,265 110,291 122,320 910,264

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 1,488,165฿ 1,636,950฿ 1,800,645฿ 1,980,685฿ 2,178,750฿ 2,396,625฿ 2,636,270฿ 2,900,240฿ 3,190,250฿ 3,509,275฿ 3,860,185฿ 4,281,200฿ 31,859,240฿

Total SalesY4 16,614,885฿ 18,276,335฿ 20,103,965฿ 22,114,330฿ 24,325,735฿ 26,758,305฿ 29,434,090฿ 32,377,835฿ 35,545,580฿ 39,107,145฿ 43,017,835฿ 47,354,615฿ 355,030,655฿

2014

2014

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Plain Milk

Units 1,109,736 1,242,904 1,392,052 1,559,098 1,746,189 1,955,731 2,190,419 2,453,269 2,747,661 3,077,380 3,446,665 3,860,265 26,781,369

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 38,840,760฿ 43,501,640฿ 48,721,820฿ 54,568,430฿ 61,116,615฿ 68,450,585฿ 76,664,665฿ 85,864,415฿ 96,168,135฿ 107,708,300฿ 120,633,275฿ 135,109,275฿ 937,347,915฿


sweetened

Units 268,612 300,846 336,947 377,380 422,665 473,384 530,190 593,813 665,070 744,878 834,263 934,374 6,482,422

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 9,401,420฿ 10,529,610฿ 11,793,145฿ 13,208,300฿ 14,793,275฿ 16,568,440฿ 18,556,650฿ 20,783,455฿ 23,277,450฿ 26,070,730฿ 29,199,205฿ 32,703,090฿ 226,884,770฿


Chocolate

Units 136,878 155,303 170,633 191,100 214,033 239,716 268,482 300,699 336,782 377,195 422,459 473,154 3,286,434

Selling Price 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿ 35฿

Total Sales 4,790,730฿ 5,435,605฿ 5,972,155฿ 6,688,500฿ 7,491,155฿ 8,390,060฿ 9,396,870฿ 10,524,465฿ 11,787,370฿ 13,201,825฿ 14,786,065฿ 16,560,390฿ 115,025,190฿

Total SalesY5 53,032,910฿ 59,466,855฿ 66,487,120฿ 74,465,230฿ 83,401,045฿ 93,409,085฿ 104,618,185฿ 117,172,335฿ 131,232,955฿ 146,980,855฿ 164,618,545฿ 184,372,755฿ 1,279,257,875฿

2015

2015

2015

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32

Market Expense

Year 1

No. Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

1Employee

Salary92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500

2Electricity

expense939.28 956.65 879.45 945.67 1085.43 1176.98 948.48 1257 953.67 864.96 987.45 997.56 11992.58

3Water

Expense190 220 250 250 230 230 270 280 290 280 300 280 3070

4

Internet

and

Telephone

Expense

590 590 590 590 590 590 590 590 590 590 590 590 7080

5Car

Insurance1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187

6Fire

Insurance6900 6900 13800

7Stationary

Expense20910 10455 10455 41820

Total 112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1298449.6

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33

Year2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

selling

expense

sale

commissio

n 25436 27960 30769 33870 35571 37341 39209 41155 43213 46974 47642 48753 457893

Total

selling

expense 25436 27960 30769 33870 35571 37341 39209 41155 43213 46974 47642 48753 457893

Advertisin

g Expense

Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000

PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000

Total

advertising

expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000

Total

marketing

expense 333436 331960 334769 337870 339571 341341 343209 349155 347213 350974 351642 352753 4113893

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34


selling

expense

sale

commissio

n 54027 58349 63016 66654 70512 76153 76153 82245 88825 95931 103596 120835 956296

Total

selling

expense 54027 58349 63016 66654 70512 76153 76153 82245 88825 95931 103596 120835 956296

Advertising

Expense

Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000

PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000

Total

advertising

expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000

Total

marketing

expense 362027 358349 367016 370654 374512 542551 466398 390245 392825 399931 407596 424835 4856939

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35


selling

expense

sale

commissio

n 133135 146210 160831 176914 194605 214066 235472 259022 284364 312857 344142 378836 2840454

Total

selling

expense 133135 146210 160831 176914 194605 214066 235472 259022 284364 312857 344142 378836 2840454

Advertising

Expense

Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000

PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000

Total

advertising

expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000

Total

marketing

expense 441135 450210 464831 480914 498605 518066 539472 567022 588364 616857 648142 682836 6496454

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36


selling

expense

sale

commissio

n 424263 475734 531896 595721 667208 747272 836945 937378 1049863 1175846 1316948 1474982 10234056Total

selling

expense 424263 475734 531896 595721 667208 747272 836945 937378 1049863 1175846 1316948 1474982 10234056

Advertisin

g

Expense

Booth 4000 0 0 0 0 0 0 4000 0 0 0 0 8000

PR 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000

Premium 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3600000Total

advertising

expense 308000 304000 304000 304000 304000 304000 304000 308000 304000 304000 304000 304000 3656000Total

marketing

expense 732263 779734 835896 899721 971208 1051272 1140945 1245378 1353863 1479846 1620948 1778982 13890056

Ready Milk

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38

Chapter 4

Technical Feasibility Study

Our product can divided into 3 main type of milk

1. Plain milk

2. Sweetened Flavored milk

3. Chocolate milk

Plain milk

Pasteurization is the process of heating liquids or foods to kill microorganisms (such as

Brucella, Campylobacter, E. coli O157:H7, Listeria, Mycobacterium bovis, Salmonella, and

Yersinia) that can cause disease. It was developed by Louis Pasteur in 1864, and the practice

became commercialized around the late 1800s and early 1900s. In addition to improving

consumer safety, pasteurization can improve the quality and shelf life of foods.

Sweetened Flavored milk

Flavored milk is a sweetened dairy drink made with milk, sugar, colorings and artificial or

natural flavorings. Flavored milk is often pasteurized using ultra-high-temperature (UHT)

treatment, which gives it a longer shelf-life than plain milk. Pre-mixed flavored milk is sold

in the refrigerated dairy case alongside other milk products. Flavored sweetened powders or

syrups which are added to plain milk are also available

Chocolate milk

Milk chocolate includes 10% chocolate liquor, along with an additional percentage of

pure cocoa solids; in Europe, milk chocolate must contain at least 25% cocoa solids. Around

12% of milk chocolate contains milk solids, and another 3.7% is composed of milkfat. Sugar

and vanilla are also added to make milk chocolate creamy and to enhance the flavor. Either

condensed or powdered milk may be used, depending on the manufacturer.

The quality of milk chocolate varies widely, just as the quality of other forms of

chocolate does. Well handled nibs and high quality milk and sugar will create milk chocolate

with a superb mouthfeel and flavor, while poor ingredients will yield a grainy, bitter, slightly

sour milk chocolate. Different regions of the world have their own formulation preferences

for milk chocolate, depending on the techniques used by major candy producers to create

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39

their milk chocolate. You may have discovered this when traveling. If you feel like having an

interesting blind taste test, assemble different regional incarnations of the same candy bar,

such as a Kit Kat, and try identifying the differences in the chocolate formulations used.

Production Process

The process of produce milk.

Step 1: Buy raw milk from Sahakorn’s milk in Chiang Rai.

Step 2: the areas that receive raw milk from farm 2 times per day include morning and

evening.

Step 3: This step is test raw milk from tank milk of farm.

Step 4: This step is storage raw milk capacity of 10,000 liters of raw milk. The cooling of raw

milk at a temperature not exceeding 4 degrees Celsius at all times.

Step 5: Check the quality of raw milk.

Step 6: Step to raw milk was boiled at 80 ° C constant. For a period of not less than one

minute and bring hot milk through the filter.

Step 7: Bring hot milk from filter to Homoginizer tool for make fat is small molecule. Then

reduce temperature to 4 ° C quickly.

Step 8: Pasteurized milk waits to the tank cool. Maintain temperature at 4 ° C constant.

Step 9: Bring pasteurized milk to the automatic packaging machines. And control the

amount of packaging by automatic seal identification, expiration date on the box.

Step 10: Packing pasteurized milk and kept in cold storage at 2-4 ° C to await delivery to the

consumer. There will be random pasteurized milk to test quality again.

Step 11: Separate clear each area of the factory. Build 30 cm. above the ground floor level to

prevent insect borne diseases have been drained and ventilated.

Step 12: Room for storage pasteurized milk at temperature at 2-4 ° C with two side doors to

get a bag of milk production and distribute milk to the market.

Step 13: The refrigerated truck for delivery pasteurized milk to customer’s home. The

temperature does not exceed 4 ° C

* Milk chocolate is the cocoa mixture to the gelatin into the milk to boil and then boil the

milk at 70 degrees for another 25 minutes so the sugar for 5 minutes and add vanilla powder.

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40

*The sweetened milk while boiling milk at 70 ° C for up to 5 miniutes, stirring the sugarand

vanilla powder.

Service Process

Way of dealing with customers

- Deliver milk to customer’s home once a week, and customer can choose to buy milk(6-12

bottle).

- Customer can choose to pay per week or per month.

Deliver Milk is divided into four routes

1. Chiang Rai - Payao

2. Nan- Phare

3. Lamphun- Lampang

4. Chiangmai

Location

Ready Milk is located in Donsila sub district, Wiang Chai district of Chiang Rai province.

Ready Milk Farm has 5 acres of land.

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41

1. Office

2. Department of Shipping

3. Storage Milk

4. Produce

5. Car parking

The market of Ready Milk is the main target groups in Chiang Rai – Payao, Nan-

Phare, Lamphun- Lampang, Chiangmai

. We focus on people who love drink fresh milk and healthy. So, Ready Milk provide

fresh milk and convenient delivery to customer because we delivery to home. The advantage

of this location is easy for trade and distribution and also has opportunities to expand our

business due to an increase in the number of customer to buy the product.

We emphasis on the area where provides convenient access and transportations and it

can also protect environment, control disease outbreaks from outside into the company. It is

far away from the community around 2 kilometers. Our company is surrounded by gardens

and forests. Moreover, the location has water source which is adequate for consumption

throughout the year.

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42

Facility Layout

· Our company has the area around 5 Rai located in Wiang chai district, so we

have to think how to use the area effectively. Good facility layout is very important to the

business. We separate the area into 5 parts which consists of office area, produce area and

shipping area. The area has 5 Rai, we use for build Office, Department of Shipping, Storage

Milk, Produce and Car parking.

Be hide the company

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43

Beside of company

Machine/Tools/ Equipments

We choose the equipment and tools that appropriate with our concept that produce

milk and emphasis in quality. All of equipment must have high quality and safety for

employees, so we choose only employees that profession and known working of equipment

or tools used to avoid risk from them. Most of equipment and tools must match with our

concept and color also same tone to make Fresh farm has unique and then can attract more

customers.

Office equipment

- Sofa-corner

- Table set

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44

- Chair / set

- Working table set

- Telephone

- Fax

- Scanner

- Binary Time Recorder

- CCTV

- Air condition 9000 btu

- Computer

- LCD TV

- Whiteboards

- Pen / pack

- Paper / box

- Account book / pack

- Folio

Packaging

- Plastic bottles

Logistics Management

Logistics has become one of most important activities for company. Our company deliver

milk to customer’s home, it make our company different from others. Start from our farm

have car to delivery, we provide facility to our customer.

Facilities Management

• Management

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45

We try to find the location that appropriate with concept of our company for

operate company. We decide to choose the land and building with spacious and nature

area filled with surrounding with plants. Not very far away from Province, and has a

transport access. So, make convenient for customer. The advantage of this location is

easy for trade and distribution and also has opportunities to expand our business due

to an increase in the number of customer to buy the product who live in

• Facilities Planning

Our company set the plan for using building and place match with natural

company. We try to use every area in maximize benefit. We provide fresh milk to

customer that want they feel fresh.We emphasis on the area where provides

convenient access and transportations and it can also protect environment, control

disease outbreaks from outside into the company. It is far away from the community

around 2 kilometers. Our company is surrounded by gardens and forests. Moreover,

the location has water source which is adequate for consumption throughout the year.

Facilities Operations and Maintenance

We try to encourage our customer to preserve and look after all of our

equipment and facilities become to preventive maintenance for extend usability and

reduce cost of company. And we also turn benefits to employees when they help

company reduce cost or expenses are lower than company setting.

Equipment and tools

We choose the equipment and tools that appropriate with our concept that

produce milk and emphasis in quality. All of equipment must have high quality and

safety for employees, so we choose only employees that profession and known

working of equipment or tools used to avoid risk from them. Most of equipment and

tools must match with our concept and color also same tone to make Fresh farm has

unique and then can attract more customers.

• Location

Ready Milk farm buy land 5 Rai 350,000 baht per Rai total is 1,750,000 baht.

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46

Cost of Investment

Pre- Operating Cost

Billboard of Company

The billboard of company order from the shop of Mr.Blackboard Shop.

69/39 Soi Sukhumvit 153 Road Weather Nawamin, Klong Kum.Tue Kum Bangkok

10230. Telephone no. 081-777-2025 Email : [email protected],

[email protected]

Type of billboard is Plastwood. Plastwood have qualified the strength, durability and

a smooth shiny surface. The size of background for set the font wide is about 240 cm. and

height 80 cm. We use white color for main of billboard.Totel of Billboard is 6,500 Baht

Electronics register expense

Meter size (amps) 50(100)

Phase 1

Installation 1,500

Check the (internal) 400

The average value 5,000

Insurance 5,000

Total 11,900

Water supply register expense

Insurance 1,000

Labor and equipment 3,600

Total 4,600

Telephone register expense

Installation 3,584

Total 3,584

Commercial registration

Total 500

Investment cost

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47

-Land 1,750,000

-Building 21,800,000

Total 23,550,000

Equipment

Equipment of Office & Customer Center

Equipment of our Office & Customer Center; on first year we are buying a pen

10 pack and second year 5 pack, first year we are buying paper 20 box and second year 10

box, and first year we are buying account book 20 unit and next year 10 unit. On second year

we are purchase equipment as following below.

Year 1

No. Investment Unit Price Amount

1 Sofa-corner 2 10,500 21,000

2 Table set 4 3,850 15,400

3 Chair / set 5 6,900 34,500

4 Working table set 4 11,050 44,200

5 Telephone 5 489 2,445

6 Fax 1 4,490 4,490

7 Scanner 2 19,500 39,000

8 Binary Time Recorder 1 9,500 9,500

9 CCTV 3 18,900 56,700

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48

10 Air condition 9000 btu 4 11,300 45,200

11 Computer 10 13,890 138,900

12 LCD TV 2 10,998 21,996

13 Whiteboards 1 2,690 2,690

14 Pen / pack 10 108 1,080

15 Paper / box 20 470 9,400

16 Account book / pack 20 99 1,980

17 Folio 50 169 8,450

Total 456,931

Year 2


1 Pen / pack 5 108 540

2 Paper / box 10 470 4,700

3 Account book / pack 10 99 990

Total 6,230

Equipment of department of shipping

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49

Investment Amount

Depreciati

on

Annual

Dep

Monthly

Dep

Sofa-corner 21000 10 2100 175

Table/set 15400 10 1540 128.33

chair/set 34500 10 3450 287.5

working table 44200 10 4420 368.33

telephone 2445 2 48.9 4.075

Fax 4490 2 89.8 7.483

Scanner 39000 2 780 65

Air Condition 45200 10 4520 376.66

Computer 138900 2 2778 231.5

LCD TV 21996 2 439.92 36.66

cooling storage milk 25000 5 1250 104.16

dairy milk tank 353000 5 17650 1470.83

Plate Pasturized 2000000 5 100000 8333.33

Homoginizer 36500 5 1825 152

Thermization 200000 5 10000 500

Department of shipping our product is refrigerator truck. Before delivery to

customer home, we have to check the product's quality. So the customer can get fresh milk

that has high quality and it very convenience for customer.

Year 1


1 Refrigerator truck 4 550,000 2,200,000

Total 2,200,000

Depreciation

Ready Milk

50

Investment Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total

Sofa-corner 2100 175 175 175 175 175 175 175 175 175 175 175 175 2100

Table/set 1540 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 128.33 1539.96

chair/set 3450 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 287.5 3450

working table 4420 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 368.33 4420

telephone 48.9 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 4.075 48.9

Fax 89.8 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 7.483 89.8

Scanner 780 65 65 65 65 65 65 65 65 65 65 65 65 780

Air Condition 4520 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 376.66 4520

Computer 2778 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 231.5 2778

LCD TV 439.92 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 36.66 439.92

cooling storage milk 25000 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16 104.16

dairy milk tank 353000 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83 1470.83

Plate Pasturized 2000000 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33 8333.33

Homoginizer 36500 152 152 152 152 152 152 152 152 152 152 152 152 152

Thermization 200000 500 500 500 500 500 500 500 500 500 500 500 500 500

Total 2634666.62 12240.86 12240.86 12240.86 12240.9 12240.9 12240.86 12240.86 12240.9 12240.86 12240.86 12240.86 12240.858 30726.9

INVESTMENT COST

First year

Ready Milk

51


Sofa-corner 4200 350 350 350 350 350 350 350 350 350 350 350 350 4200

Table/set 3080 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 256.66 3080

chair/set 6900 575 575 575 575 575 575 575 575 575 575 575 575 6900

working table 8840 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 736.66 8840

telephone 97.8 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 8.15 97.8

Fax 179.6 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 14.96 179.6

Scanner 1560 130 130 130 130 130 130 130 130 130 130 130 130 1560

Air Condition 9040 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 753.33 9039.96

Computer 5556 463 463 463 463 463 463 463 463 463 463 463 463 5556

LCD TV 879.84 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 73.32 879.84

cooling storage milk 2500 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 2500

dairy milk tank 35300 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 2941.66 35300

Plate Pasturized 200000 16666.66 16666.66 16666.66 16666.7 16666.7 16666.66 16666.66 16666.7 16666.66 16666.66 16666.66 16666.66 200000

Homoginizer 3650 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 304.16 3650

Thermization 20000 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 1666.66 20000

Total 301783.24 25148.55 25148.55 25148.55 25148.6 25148.6 25148.55 25148.55 25148.6 25148.55 25148.55 25148.55 25148.55 301783

Second year

Ready Milk

52

Ready Milk

53

Forth year

Investment

Amount Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec Total

Sofa-corner 8400 700 700 700 700 700 700 700 700 700 700 700 700 8400

Table/set 6160 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 513.33 6160

chair/set 13800 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 1380

0

working table 17680 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33 1473.33

17680

telephone - - - - - - - - - - - - - -

Fax - - - - - - - - - - - - - -

Scanner - - - - - - - - - - - - - -

Air Condition 18080 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66 1506.66

15066.66 1506.66 1506.66 1506.66

18080

Computer - - - - - - - - - - - - - -

LCD TV - - - - - - - - - - - - - -


dairy milk tank 70600 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33

70600

Plate Pasturized

400000

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

33.333.33

400000

Homoginizer 7300 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 21900 7300

Thermization 40000 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33 3333.33

40000

Total 58702

0 36876.6

4 36876.6

4 36876.6

4 36876.6 36876.6 36876.6

4 36876.6

4 36876.6 50436.6

4 36876.6

4 36876.6

4 36876.6

4 5870

20

Ready Milk

54


Sofa-corner 10500 875 875 875 875 875 875 875 875 875 875 875 875 10500

Table/set 7700 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 641.66 7700

chair/set 17250 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 1437.5 17250

working table 22100 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 1841.66 22100

telephone - - - - - - - - - - - - - -

Fax - - - - - - - - - - - - - -

Scanner - - - - - - - - - - - - - -

Air Condition 22600 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 1883.33 22600

Computer - - - - - - - - - - - - - -

LCD TV - - - - - - - - - - - - - -


dairy milk tank 70600 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 5883.33 70600

Plate Pasturized 500000 41666.66 41666.66 41666.66 41666.7 41666.7 41666.66 41666.66 41666.7 41666.66 41666.66 41666.66 41666.66 500000

Homoginizer 9125 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 760.41 9125

Thermization 50000 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 4166.66 50000

Total 716125 59677.04 59677.04 59677.04 59677 59677 59677.04 59677.04 59677 59677.04 59677.04 59677.04 59677.04 716125

fifth year

Operating Cost

Ready Milk

55

Administration cost

Year 1

Year 2


1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500

2 Electricity expense 939.28 956.65 879.45 945.67 1085.43 1176.98 948.48 1257 953.67 864.96 987.45 997.56 11992.58

3 Water Expense 190 220 250 250 230 230 270 280 290 280 300 280 3070

4Internet and

Telephone Expense590 590 590 590 590 590 590 590 590 590 590 590 7080

5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187

6 Fire Insurance 6900 6900 13800

7 Stationary Expense 20910 10455 10455 41820

Total 112973.3 95665.65 95618.5 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1298449.6

Ready Milk

56

Year 3

Year 4


1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500

2 Electricity expense 925.33 980.76 976.28 893.54 873.78 921.27 956.8 936.21 894.05 928.76 917.4 924.88 11129.06

3 Water Expense 280 275 250 198 195 259 227 250 194 224 260 216 2828

4Internet and


5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187


7 Stationary Expense 16595 16595 33190

Total 102594.3 95744.76 95715.3 112175.5 95557.78 95669.27 95672.8 95675.21 95577.05 95641.76 95666.4 95629.88 1288714.1


1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500


3 Water Expense 179 227 241 198 184 230 241 219 196 180 193 221 2509

4Internet and


5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187



Total 114936.7 95666.5 95600.9 95613.45 95625.7 95668.33 95625.87 95620.6 95636.77 95601.12 95594.69 95600.04 1279959.6

Ready Milk

57

Year 5

Operating Cost


1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500

2 Electricity expense 987.05 945.6 883.05 915 937 901.89 921.39 951.78 902.33 961.45 918 887.4 11111.94

3 Water Expense 270 237 227 198 176 209 189 207 249 215 190 197 2564

4Internet and


5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187


7 Stationary Expense 12970 6485 6485 25940

Total 102646.1 95671.6 102084 95602 95602 95599.89 102084.39 95647.78 95640.33 95665.45 95597 95573.4 1281182.9


1 Employee Salary 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 92500 1202500


3 Water Expense 198 220 275 265 248 295 310 196 185 214 251 245 2902

4Internet and


5 Car Insurance 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 1399 18187



Total 114913.8 95674.98 95750.5 95761.38 95712.44 95771.45 95940.78 95631.87 95639.44 95683.67 95818.39 95708.75 1281176.4

Ready Milk

58

Y1

Raw

Materail

Description Price Jan Feb Mar Apr May Jun

Unit Total Unit Total Unit Total Unit Total Unit Total Unit Total

Raw Milk 18.00 17,500.00 315,000.00 18,375.00 330,750.00 19,293.50 347,283.00 20,250.00 364,500.00 21,575.00 388,350.00 21,970.00 395,460.00

Coco 170.00 25.00 4,250.00 26.25 4,462.50 27.56 4,685.20 28.94 4,918.95 30.38 5,164.60 31.90 5,423.00

Gelatin 60.00 37.50 2,250.00 39.38 2,362.50 41.34 2,480.40 43.36 2,601.60 47.09 2,825.40 47.85 2,871.00

Glucose 24.00 300.00 7,200.00 315.00 7,560.00 330.74 7,937.76 346.94 8,326.56 376.78 9,042.72 382.86 9,188.64

Vanilla 70.00 37.50 2,625.00 39.38 2,756.25 41.34 2,893.80 43.36 3,035.20 47.09 3,296.30 47.85 3,349.50

Bottle 3.00 35,000.00 105,000.00 36,750.00 110,250.00 38,587.00 115,761.00 40,516.00 121,548.00 42,542.00 127,626.00 43,940.00 131,820.00

Total 345.00 52,900.00 436,325.00 55,545.01 458,141.25 58,321.48 481,041.16 61,228.60 504,930.31 64,618.34 536,305.02 66,420.46 548,112.14

Jul Aug Sep Oct Nov Dec Total Material


22,696.50 408,537.00 30,039.00 540,702.00 32,515.50 585,279.00 35,215.00 633,870.00 38,153.00 686,754.00 41,357.50 744,435.00 5,740,920.00

33.50 5,694.15 35.17 5,978.05 36.93 6,277.25 38.77 6,590.90 40.71 6,920.70 42.75 7,267.50 67,632.80

45.25 2,715.00 52.76 3,165.60 55.40 3,324.00 58.17 3,490.20 61.08 3,664.80 64.13 3,847.80 35,598.30

402.00 9,648.00 422.08 10,129.92 443.20 10,636.80 465.36 11,168.64 488.64 11,727.36 513.08 12,313.92 114,880.32

45.25 3,167.50 52.76 3,693.20 55.40 3,878.00 58.17 4,071.90 61.08 4,275.60 64.13 4,489.10 41,531.35

45,393.00 136,179.00 60,078.00 180,234.00 65,031.00 195,093.00 70,426.00 211,278.00 76,225.00 228,675.00 82,715.00 248,145.00 1,911,609.00

68,615.50 565,940.65 90,679.77 743,902.77 98,137.43 804,488.05 106,261.47 870,469.64 115,029.51 942,017.46 124,756.59 1,020,498.32 7,912,171.77

Direct Lobor

Description salaries/month Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Driver & Assistant 5100 8 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 40800 489600

Arrange the product 5100 4 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 20400 244800

Check quality 18000 2 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 36000 432000

Check machine 8500 3 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 25500 306000

Troubleshooter 15000 2 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000

Total 51700 19 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 1832400

Over Head

Description Baht Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Water Expense 30015 27000 32000 35000 29000 31580 21834 30828 32995 35442 40316 41232 387242

Electicity Expence 39522 59382 59736 67326 67485 70425 79243 81467 81479 103035 116302 126907 952309

Feul Expense 31.33 108.41 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 3390 40680

Total 72927 89772 95126 105716 99875 105395 104467 115685 117864 141867 160008 171529 1380231

Ready Milk

59

Direct Lobor


Driver &

Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00

Arrange the

product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00

Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00

Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00

Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00

Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Over Head

Description Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Water Expense 48,980.00 35,635.00 42,365.00 32,102.00 41,123.00 39,511.00 34,212.00 33,456.00 35,910.00 43,120.00 47,181.00 46,850.00 480,445.00

Electicity

Expence 130,442.00 130,005.00 146,767.00 147,125.00 137,195.00 146,767.00 146,990.00 158,882.00 174,770.00 178,147.00 190,063.00 198,559.00 1,885,712.00

Fuel Expense 32.00 108.41 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 3,469.12 41,629.44

Total 182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44

Y 2

Raw Materail



Raw Milk 18.00 45,422.50 817,605.00 49,929.50 898,731.00 51,431.00 925,758.00 60,483.50 1,088,703.00 63,507.00 1,143,126.00 66,682.00 1,200,276.00

Coco 170.00 44.89 7,631.30 47.13 8,012.10 49.49 8,412.45 51.96 8,833.20 54.56 9,274.35 57.28 9,737.60

Gelatin 60.00 67.34 4,040.40 70.70 4,242.00 70.24 4,214.40 77.95 4,677.00 81.84 4,910.40 85.93 5,155.80

Glucose 24.00 358.74 8,609.76 565.64 13,575.36 561.92 13,486.08 623.62 14,966.88 654.78 15,714.72 687.50 16,500.00

Vanilla 70.00 67.34 4,713.80 70.70 4,949.00 70.24 4,916.80 77.95 5,456.50 81.84 5,728.80 85.93 6,015.10

Bottle 3.00 90,845.00 272,535.00 99,859.00 299,577.00 109,862.00 329,586.00 120,967.00 362,901.00 127,014.00 381,042.00 133,364.00 400,092.00

Total 345.00 136,805.81 1,115,135.26 150,542.67 1,229,086.46 162,044.89 1,286,373.73 182,281.98 1,485,537.58 191,394.02 1,559,796.27 200,962.64 1,637,776.50

Jul Aug Sep Oct Nov Dec Total


70,015.50 1,260,279.00 73,492.50 1,322,865.00 77,167.00 1,389,006.00 81,025.50 1,458,459.00 85,076.50 1,531,377.00 89,330.00 1,607,940.00 14,644,125.00

60.13 10,222.10 63.15 10,735.50 66.31 11,271.85 69.62 11,835.40 73.10 12,427.00 76.76 13,048.35 121,441.20

90.23 5,413.80 94.62 5,677.20 99.35 5,961.00 104.32 6,259.20 109.53 6,571.80 115.01 6,900.60 64,023.60

712.86 17,108.64 757.00 18,168.00 794.84 19,076.16 834.58 20,029.92 2,145.28 51,486.72 920.12 22,082.88 230,805.12

90.23 6,316.10 94.62 6,623.40 99.35 6,954.50 104.32 7,302.40 109.53 7,667.10 115.01 8,050.70 74,694.20

140,034.00 420,102.00 146,985.00 440,955.00 154,334.00 463,002.00 162,051.00 486,153.00 170,153.00 510,459.00 178,661.00 535,983.00 4,902,387.00

211,002.95 1,719,441.64 221,486.89 1,805,024.10 232,560.85 1,895,271.51 244,189.34 1,990,038.92 257,666.94 2,119,988.62 269,217.90 2,194,005.53 20,037,476.12

Ready Milk

60

Y 3

Raw Materail



Raw Milk 18.00 96,477.00 1,736,586.00 104,195.00 1,875,510.00 112,530.00 2,025,540.00 119,025.50 2,142,459.00 217,413.00 3,913,434.00 135,988.50 2,447,793.00

Coco 170.00 82.90 14,093.00 89.53 15,220.10 96.69 16,437.30 104.43 17,752.25 102.78 17,471.75 121.80 20,706.00

Gelatin 60.00 124.21 7,452.60 134.15 8,049.00 144.88 8,692.80 156.38 9,382.80 163.99 9,839.40 182.51 10,950.60

Glucose 24.00 993.74 23,849.76 1,073.14 25,755.36 1,159.08 27,817.92 1,251.80 30,043.20 1,311.92 31,486.08 1,460.08 35,041.92

Vanilla 70.00 124.21 8,694.70 134.15 9,390.50 144.88 10,141.60 156.38 10,946.60 163.99 11,479.30 182.51 12,775.70

Bottle 3.00 192,954.00 578,862.00 208,390.00 625,170.00 225,060.00 675,180.00 238,051.00 714,153.00 251,830.00 755,490.00 271,977.00 815,931.00

Total 345.00 290,756.06 2,369,538.06 314,015.97 2,559,094.96 339,135.53 2,763,809.62 358,745.49 2,924,736.85 470,985.68 4,739,200.53 409,912.40 3,343,198.22



146,875.00 2,643,750.00 158,616.50 2,855,097.00 171,305.50 3,083,499.00 184,994.50 3,329,901.00 199,795.00 3,596,310.00 215,778.00 3,884,004.00 33,533,883.00

131.53 22,360.10 142.07 24,151.05 153.43 26,083.10 165.70 28,169.00 178.96 30,422.35 193.27 32,855.90 265,721.90

197.10 11,826.15 212.87 12,772.20 299.90 17,994.00 248.29 14,897.40 268.16 16,089.60 289.61 17,376.60 145,323.15

1,576.82 37,843.68 1,703.02 40,872.48 1,839.26 44,142.24 1,986.38 47,673.12 2,145.28 51,486.72 2,316.88 55,605.12 451,617.60

197.10 13,797.18 212.87 14,900.90 299.90 20,993.00 248.29 17,380.30 268.16 18,771.20 289.61 20,272.70 169,543.68

293,735.00 881,205.00 317,233.00 951,699.00 342,611.00 1,027,833.00 369,989.00 1,109,967.00 399,590.00 1,198,770.00 431,556.00 1,294,668.00 10,628,928.00

442,712.55 3,610,782.11 478,120.33 3,899,492.63 516,508.99 4,220,544.34 557,632.16 4,547,987.82 602,245.56 4,911,849.87 650,423.37 5,304,782.32 45,195,017.33

Direct Lobor


Driver & Assistant 5,100.00 8.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 40,800.00 489,600.00

Arrange the

product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00

Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00

Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00

Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00

Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Over Head


Water Expense 43,478.00 49,341.00 50,235.00 45,398.00 52,198.00 51,698.00 52,456.00 51,345.00 53,421.00 52,234.00 54,098.00 55,098.00 611,000.00

Electicity

Expence 218,419.00 229,430.00 237,374.00 234,153.00 238,149.00 239,948.00 271,724.00 279,193.00 299,056.00 299,084.00 314,972.00 275,271.00 3,136,773.00

Feul Expense 33.00 110.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 3,630.00 43,560.00

Total 265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00

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61

Y4

Raw Materail



Raw Milk 18.00 239,855.50 4,317,399.00 261,090.50 4,699,629.00 287,199.50 5,169,591.00 315,919.00 5,686,542.00 347,510.50 6,255,189.00 382,261.50 6,880,707.00

Coco 170.00 212.60 36,141.15 233.85 39,754.50 257.24 43,729.95 282.96 48,102.35 311.25 52,912.50 342.38 58,203.75

Gelatin 60.00 331.07 19,864.20 350.42 21,025.20 385.46 23,127.60 424.01 25,440.60 466.41 27,984.60 513.05 30,783.00

Glucose 24.00 2,648.56 63,565.44 2,803.40 67,281.60 3,083.74 74,009.76 3,392.10 81,410.40 3,731.30 89,551.20 4,104.42 98,506.08

Vanilla 70.00 331.07 23,174.90 350.42 24,529.40 385.46 26,982.20 424.01 29,680.70 466.41 32,648.70 513.05 35,913.50

Bottle 3.00 474,711.00 1,424,133.00 522,181.00 1,566,543.00 574,399.00 1,723,197.00 631,838.00 1,895,514.00 695,012.00 2,085,036.00 764,523.00 2,293,569.00

Total 345.00 718,089.80 5,884,277.69 787,009.59 6,418,762.70 865,710.40 7,060,637.51 952,280.08 7,766,690.05 1,047,497.87 8,543,322.00 1,152,257.40 9,397,682.33



420,487.00 7,568,766.00 462,540.50 8,325,729.00 507,794.00 9,140,292.00 558,673.50 10,056,123.00 564,909.50 10,168,371.00 676,494.50 12,176,901.00 90,445,239.00

376.61 64,023.70 414.32 70,434.40 455.75 77,477.50 501.33 85,225.25 551.46 93,747.35 611.60 103,972.00 773,724.40

564.35 33,861.00 620.81 37,248.60 677.89 40,673.40 746.18 44,770.80 820.80 49,248.00 905.38 54,322.80 408,349.80

4,514.84 108,356.16 4,966.48 119,195.52 5,423.16 130,155.84 5,969.48 143,267.52 6,566.42 157,594.08 7,243.06 173,833.44 1,306,727.04

564.35 39,504.50 620.81 43,456.70 677.89 47,452.30 746.18 52,232.60 820.80 57,456.00 905.38 63,376.60 476,408.10

840,974.00 2,522,922.00 925,081.00 2,775,243.00 1,015,588.00 3,046,764.00 1,117,347.00 3,352,041.00 1,229,081.00 3,687,243.00 1,352,989.00 4,058,967.00 30,431,172.00

1,267,481.15 10,337,433.36 1,394,243.92 11,371,307.22 1,530,616.69 12,482,815.04 1,683,983.67 13,733,660.17 1,802,749.98 14,213,659.43 2,039,148.92 16,631,372.84 123,841,620.34

Direct Lobor



Arrange the

product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00

Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00

Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00

Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00

Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Over Head


Water Expense 51,342.00 52,341.00 53,210.00 53,121.00 55,123.00 56,178.00 54,334.00 54,382.00 56,985.00 53,865.00 55,433.00 51,234.00 647,548.00

Electicity

Expence 279,160.00 279,120.00 278,326.00 278,322.00 290,238.00 290,274.00 298,218.00 300,601.00 293,813.00 305,733.00 317,725.00 326,860.00 3,538,390.00

Feul Expense 35.00 120.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 50,400.00

Total 334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4,236,338.00

Ready Milk

62

Y5

Raw Materail



Raw Milk 18.00 757,613.00 13,637,034.00 849,526.50 15,291,477.00 949,816.00 17,096,688.00 1,063,789.00 19,148,202.00 1,191,443.50 21,445,983.00 1,334,415.50 24,019,479.00

Coco 170.00 684.39 116,346.30 776.52 132,007.55 853.17 145,038.05 955.50 162,435.00 1,070.17 181,928.05 1,198.58 203,758.60

Gelatin 60.00 1,013.72 60,823.20 1,140.47 68,428.20 1,268.95 76,137.00 1,421.20 85,272.00 1,591.74 95,504.40 1,782.75 106,965.00

Glucose 24.00 8,109.80 194,635.20 9,122.98 218,951.52 10,151.60 243,638.40 11,369.60 272,870.40 12,733.96 305,615.04 14,262.00 342,288.00

Vanilla 70.00 1,013.72 70,960.40 1,140.47 79,832.90 1,268.95 88,826.50 1,421.20 99,484.00 1,591.74 111,421.80 1,782.75 124,792.50

Bottle 3.00 1,515,226.00 4,545,678.00 1,699,053.00 5,097,159.00 1,899,632.00 5,698,896.00 2,127,578.00 6,382,734.00 2,382,887.00 7,148,661.00 2,668,831.00 8,006,493.00

Total 345.00 2,283,660.63 18,625,477.10 2,560,759.94 20,887,856.17 2,862,990.67 23,349,223.95 3,206,534.50 26,150,997.40 3,591,318.11 29,289,113.29 4,022,272.58 32,803,776.10



1,494,545.50 26,901,819.00 1,673,890.50 30,130,029.00 1,874,756.50 33,745,617.00 1,999,726.50 35,995,077.00 2,351,693.50 42,330,483.00 2,633,896.50 47,410,137.00 327,152,025.00

1,342.41 228,209.70 1,503.50 255,594.15 1,683.91 286,264.70 1,885.98 320,615.75 2,112.30 359,090.15 2,365.77 402,180.90 2,793,468.90

1,996.68 119,800.80 2,236.28 134,176.80 2,504.63 150,277.80 2,305.18 138,310.80 3,141.80 188,508.00 3,518.82 211,129.20 1,435,333.20

15,973.44 383,362.56 17,890.24 429,365.76 20,037.04 480,888.96 18,446.86 442,724.64 25,134.44 603,226.56 28,150.56 675,613.44 4,593,180.48

1,996.68 139,767.60 2,236.28 156,539.60 2,504.63 175,324.10 2,305.18 161,362.60 3,141.80 219,926.00 3,518.82 246,317.40 1,674,555.40

2,989,091.00 8,967,273.00 3,347,781.00 10,043,343.00 3,749,513.00 11,248,539.00 4,199,453.00 12,598,359.00 4,703,387.00 14,110,161.00 5,267,793.00 15,803,379.00 109,650,675.00

4,504,945.71 36,740,232.66 5,045,537.80 41,149,048.31 5,650,999.71 46,086,911.56 6,224,122.70 49,656,449.79 7,088,610.84 57,811,394.71 7,939,243.47 64,748,756.94 447,299,237.98

Direct Lobor



Arrange the product 5,100.00 4.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 20,400.00 244,800.00

Check quality 18,000.00 2.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 36,000.00 432,000.00

Check machine 8,500.00 3.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 25,500.00 306,000.00

Troubleshooter 15,000.00 2.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 360,000.00

Total 51,700.00 19.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Over Head


Water Expense 57,892.00 60,153.00 61,234.00 58,956.00 56,890.00 55,345.00 57,456.00 54,678.00 63,245.00 61,678.00 62,509.00 63,256.00 713,292.00

Electicity Expence 353,803.00 356,583.00 334,812.00 356,659.00 358,478.00 358,514.00 366,458.00 379,566.00 397,889.00 578,140.00 565,192.00 635,104.00 5,041,198.00

Feul Expense 35.00 125.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 4,375.00 52,500.00

Total 416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00

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63

Administration cost

No.Descriptio

n1 2 3 4 5 Total

1Employee

Salary1202500 1202500 1202500 1202500 1202500 6012500

2Electricity

expense11992.6 11129.06 11143.62 11111.94 11967.38 57344.58

3Water

Expense3070 2828 2509 2564 2902 13873

4

Internet

and

Telephone

Expense

7080 7080 7080 7080 7080 35400

5Car

Insurance18187 18187 18187 18187 18187 90935

6Fire

Insurance13800 13800 13800 13800 13800 69000

7Stationary

Expense41820 33190 24740 25940 24740 150430

Total 1298450 1288714 1279960 1281182.9 1281176.4 6429483

Year

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64

Organization Chart

Manager Of

Ready Milk Company

Produce

Department

nt

Finance

Department

Marketing

Department

Check

Quality &

Machine

Officer

HR

Department

Advertise

Drivers &

Assistant

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65

Recruitment plan

1 Manager of Ready Milk Company

Job position: 1

Job type : full time

Job time : 9.00am – 16.00pm.

Job qualification

1. Male / female, age more than 30 years.

2. Master's or Bachelor's Degree

3. Thai nationality

4. Knowledge and experience about managing at least 5 years, can control all department

.

Job description

- He / She can set up targeting of company, planning all of operating which follow target of

company, assigning work to employee appropriately, good communication inside company,

and can evaluation & improvement of all position in company. Besides, it is include

managing and payment salary of employee, supervise order of stock, and contact suppler for

order the product and negotiation about price.

Job requirement

- We will be post notice about job description for apply a job on front of store and post in

which internet and office of department of employment, we will post in both ways. We will

interview them before start the job and check her/him job qualification. We will tell about

salary, scope of work, test the skill of control and negotiation, and ask about experience from

working.

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66

2. Finance department

Job position: 2


Job time : 9.00am – 16.00pm.

Job qualification

1. Male or female age at least 22 years old

2. Thai nationality

3. Knowledge and Experience about accounting at least 2 years

4. Well know and well experience of routes

5. Responsibility of duty

Job description

- Task of accountant is management and respond all of activities about finance, account,

record buy-sale, and order in-out of stock before send to manager for check against. These

works start on 9.00am-16.00pm.

Job requirement

- We will post a notice about apply for a job on area in front of store, area in Wiang Chai

district of Chiang Rai, and post on internet. If somebody takes an interest, we will have

interview about finance and account skill.

3. Marketing department

Job position: 2


Job time : 9.00am – 16.00pm.

Job qualification

1. Male / female, age at least 25- 30 years.

2. Master's or Bachelor's Degree of business and marketing.

3. Thai nationality.

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67

Job description

- Conduct market research such as customer questionnaires and focus groups, sourcing

advertising opportunities and placing adverts in the press (local, regional, national and

specialist publications) or on the radio (depending on the organization and the campaign).

4. Human resource department

Job position: 1


Job time : 9.00am – 16.00pm.

Job qualification



3. Thai nationality

4. Knowledge about choose skill each employees.

Job description

- Human resources are the people that staff and operate an organization. Learn about the

people who work in Human Resources. Specifically, learn about the job description of the

HR Manager, the HR generalist and the HR Director.

Job requirement

- We will post a notice about apply for a job on area in front of store, area in Wiang Chai

district of Chiang Rai, and post on internet for another province. If somebody takes an

interest, we will have interview about skill. We will tell about salary, scope of work.

5. Drivers

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68

Job position: 2


Job time : 6.00am – 14.00pm.

Job qualification

1. Male age at least 24 years old

2. Permanent driving license

3. Thai nationality

4. Knowledge and Experience about delivery least 2 years

5. Well know and well experience of routes

Job description

- Task of driver respond about delivery by transport. Move the product on the pickup car to

our shop, Move down the product from pickup car. Good car care and well skill how to treat

basic repair tired of pickup car. Well know the street. Perform the traffic too stick. Do not

drink in job time.

Job requirement

- We will post at internet and post notice in front of our shop at Ratchaburi and Bangkok.

Then we will interview them before start the job and check her/him job qualification.

6. Advertise

Job position: 2


Job time : 9.00am – 16.00pm.

Job qualification



3. Thai nationality

4. Knowledge and skill about advertising.

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69

Job description

Put up advertisements in the media such as television, radio, newspapers, magazines or

internet. The advertisements could be for selling a product or service.

Job requirement

It is a consumer’s world, and where there are products and amenities, there has to be

advertising. Unless people are told about it, they are not going to know about it. Advertising

has spread its tentacles into many arenas and aspects of the business industry, and has taken

various forms and medium. There are several kinds of opportunities, and this includes IT job

roles and career options within the world of advertising.

7. Housekeepers

Job position: 2

Job type: full time

Job time: 8.00am – 16.00pm.

Job qualification

1. Female age at least 25 years old

2. Thai nationality

3. Well skill in cleaning

4. Well know and well experience how to use equipment and chemicals for cleaning.

5. Responsibility of duty

Job description

- Task of house keeper respond about cleaning all of product in farm and our shop. Maintain

the cleaning front of store area. Always clean when dirt. Always clean the toilet. Care cleans

all area of store. Polite confer to customer.

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70

Job requirement

- We will be post notice about job description for apply a job on front of store and post in

which internet and office of department of employment, we will post in both ways. We will

interview them before start the job and check her/him job qualification. We will tell about

salary, scope of work, test the skill of control and negotiation, and ask about experience from

working.

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71

Chapter 5: Financial Analysis

Administration Analysis

1 Administration Expenses

The standard administration expense covers the following:

Description Position Salary (Baht) Total Salary

(Baht)

Finance Department 1 15,000 15,000

Assistant 3 8,500 25,500

Marketing Department 1 15,000 15,000

Salesperson 1 15,000 15,000

Call center 1 8,500 8,500

Total salary expense /

month

79,000

Electricity – the cost per unit is 3.00Baht, cost of FT is 0.9255 per unit, and VAT 7% of

cost of electricity plus cost of FT.

Telephone cost and internet fee – fee for True Internet per month is 590 Baht. Include

with telephone cost for contact to our customer and relevant agencies.

Water supply cost - The cost per unit of water supply is 5 Baht.

Insurance cost – we choose car insurance public company and fire insurance. We pay for

car insurance pay 1399 baht per month and CP+3 Insurance for our car. Fire insurance

pays 6900 baht per year.

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72

Ready Milk

73

First year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sale1,225,000฿ 1,286,250฿ 1,350,545฿ 1,418,060฿ 1,488,970฿ 1,537,900฿ 1,588,755฿ 2,102,734฿ 2,276,099฿ 2,464,910฿ 2,670,710฿ 2,895,025฿ 22,304,958฿

Net Sale 1,225,000 1,286,250 1,350,545 1,418,060 1,488,970 1,537,900 1,588,755 2,102,734 2,276,099 2,464,910 2,670,710 2,895,025 22,304,958

Cost of Goods sold&Material

Cost of Goods sold&Material 436,325 458,141 481,041 504,930 536,305 548,112 565,941 743,903 804,488 870,470 942,017 1,020,498 7,912,172

Gross profit 788,675 828,109 869,504 913,130 952,665 989,788 1,022,814 1,358,831 1,471,611 1,594,440 1,728,693 1,874,527 14,392,786

Expense

Marketing expense112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1176740.58

Cash paid f or Administration cost112973.28 95665.65 95618.45 95684.67 95804.43 106350.98 95707.48 96026 95732.67 95633.96 95776.45 95766.56 1176740.58

Ov erhead cost72927 89772 95126 105716 99875 105395 104467 115685 117864 141867 160008 171529 1380231

Direct labor cost152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 152700 1832400

Depreciation12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 12240.858 146890.296

Total expense 463,814 446,044 451,304 462,026 456,425 483,038 460,823 472,678 474,270 498,076 516,502 528,003 5,713,002

EBIT 324,861 382,065 418,200 451,103 496,240 506,750 561,992 886,153 997,341 1,096,365 1,212,191 1,346,524 8,679,784

Taxes (30%) 97,458.17 114,619.38 125,460.02 135,331.05 148,872.08 152,025.01 168,597.46 265,846.01 299,202.23 328,909.37 363,657.23 403,957.11 2,603,935.13

Net Income 227,402 267,445 292,740 315,772 347,368 354,725 393,394 620,307 698,139 767,455 848,534 942,567 6,075,849

Div idend (10%) 22,740.24 26,744.52 29,274.01 31,577.24 34,736.82 35,472.50 39,339.41 62,030.74 69,813.85 76,745.52 84,853.35 94,256.66 607,584.86

Retained Earning 204,662.17 240,700.69 263,466.05 284,195.20 312,631.37 319,252.53 354,054.67 558,276.62 628,324.67 690,709.69 763,680.19 848,309.93 5,468,263.78

Ready Milk

Profit/Loss Statement

For the year 1 Ended 31 Dec.

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74

First Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Operating activities

Beginning cash - 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 4,447,650.30

Cash receiv ed f rom Customer 1,225,000.00 1,286,250.00 1,350,545.00 1,418,060.00 1,488,970.00 1,537,900.00 1,588,755.00 2,102,734.00 2,276,099.00 2,464,910.00 2,670,710.00 2,895,025.00 2,895,025.00

Cash paid f or Cost of Goods Sold 436,325.00 458,141.25 481,041.16 504,930.31 536,305.02 548,112.14 565,940.65 743,902.77 804,488.05 870,469.64 942,017.46 1,020,498.32 7,912,171.77

Cash paid f or Taxes (30%) - - - - - - - - - - - - -

Marketing expense 112,973.28 95,665.65 95,618.45 95,684.67 95,804.43 106,350.98 95,707.48 96,026.00 95,732.67 95,633.96 95,776.45 95,766.56 1,176,740.58

Cash paid f or Administration cost 112,973.28 95,665.65 95,618.45 95,684.67 95,804.43 106,350.98 95,707.48 96,026.00 95,732.67 95,633.96 95,776.45 95,766.56 1,176,740.58

Ov erhead cost 72,927.00 89,772.00 95,126.00 105,716.00 99,875.00 105,395.00 104,467.00 115,685.00 117,864.00 141,867.00 160,008.00 171,529.00 1,380,231.00

Direct labor cost 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Cash provided by Operating activities 337,101.44 1,201,735.65 1,305,432.07 1,439,502.41 1,616,406.29 1,800,660.37 2,039,420.26 2,598,475.08 3,246,025.95 3,984,817.54 4,832,503.66 5,806,414.86 5,806,414.86

Investing activities

Land and Building 23,550,000.00 - - - - - - - - - - - 23,550,000.00

Vihicle 2,200,000.00 - - - - - - - - - - - 2,200,000.00

Purchase Equipments 456,931.00 - - - - - - - - - - - 456,931.00

Cash provided by Investing activities 26,206,931.00 - - - - - - - - - - - 26,206,931.00

Financing activities

Cash f rom Inv estment by inv estor 27,000,000.00 27,000,000.00

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Cash paid f or Div idend 22,740.24 26,744.52 29,274.01 31,577.24 34,736.82 35,472.50 39,339.41 62,030.74 69,813.85 76,745.52 84,853.35 94,256.66 607,584.86

Cash provided by Financing 322,740.24 326,744.52 329,274.01 331,577.24 334,736.82 335,472.50 339,339.41 362,030.74 369,813.85 376,745.52 384,853.35 394,256.66 22,792,415.14

Increase / Decrease in cash 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 5,412,158.21 5,412,158.21

Ready Mijk

Statement of Cash flow

For Year 1 Ended of 31 Dec.

Ready Milk

75


Current Asset

Cash 807,430.20 874,991.13 976,158.06 1,107,925.17 1,281,669.47 1,465,187.87 1,700,080.85 2,236,444.34 2,876,212.10 3,608,072.02 4,447,650.30 5,412,158.21 5,412,158.21

Fixed asset

Land and Building 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00 23,550,000.00

Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00

Purchase Equipments456,931.00

444,690.14 432,449.28 420,208.43 407,967.57 395,726.71 383,485.85 371,244.99 359,004.14 346,763.28 334,522.42 322,281.56 456,931.00

Depreciation 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 12,240.86 146,890.30

Total asset 27,002,120.34 27,057,440.41 27,146,366.49 27,265,892.74 27,427,396.18 27,598,673.72 27,821,325.84 28,345,448.48 28,972,975.38 29,692,594.44 30,519,931.87 31,472,198.91 31,472,198.91

Liability

Beginning Tax - 97,458.17 212,077.55 337,537.58 472,868.62 621,740.70 773,765.72 942,363.18 1,208,209.19 1,507,411.41 1,836,320.79 2,199,978.02

Taxes (30%) 97,458.17 114,619.38 125,460.02 135,331.05 148,872.08 152,025.01 168,597.46 265,846.01 299,202.23 328,909.37 363,657.23 403,957.11

Total liability 97,458.17 212,077.55 337,537.58 472,868.62 621,740.70 773,765.72 942,363.18 1,208,209.19 1,507,411.41 1,836,320.79 2,199,978.02 2,603,935.13 2,603,935.13

Equity

Investor capital 27,000,000.00 26,700,000.00 26,400,000.00 26,100,000.00 25,800,000.00 25,500,000.00 25,200,000.00 24,900,000.00 24,600,000.00 24,300,000.00 24,000,000.00 23,700,000.00 27,000,000.00

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Remain Investor capital (Total

equity)

26,700,000.00 26,400,000.00 26,100,000.00 25,800,000.00 25,500,000.00 25,200,000.00 24,900,000.00 24,600,000.00 24,300,000.00 24,000,000.00 23,700,000.00 23,400,000.00 23,400,000.00

Beginning retain earning - 204,662.17 445,362.86 708,828.91 993,024.11 1,305,655.48 1,624,908.00 1,978,962.67 2,537,239.29 3,165,563.97 3,856,273.65 4,619,953.85

Retain earning 204,662.17 240,700.69 263,466.05 284,195.20 312,631.37 319,252.53 354,054.67 558,276.62 628,324.67 690,709.69 763,680.19 848,309.93

Total retain earning 204,662.17 445,362.86 708,828.91 993,024.11 1,305,655.48 1,624,908.00 1,978,962.67 2,537,239.29 3,165,563.97 3,856,273.65 4,619,953.85 5,468,263.78 5,468,263.78

Total equity 26,904,662.17 26,845,362.86 26,808,828.91 26,793,024.11 26,805,655.48 26,824,908.00 26,878,962.67 27,137,239.29 27,465,563.97 27,856,273.65 28,319,953.85 28,868,263.78 28,868,263.78

Total equity and liability 27,002,120.34 27,057,440.41 27,146,366.49 27,265,892.74 27,427,396.18 27,598,673.72 27,821,325.84 28,345,448.48 28,972,975.38 29,692,594.44 30,519,931.87 31,472,198.91 31,472,198.91

Ready Milk

Balance Sheet

For the Year 1 Ended 31 Dec.

Ready Milk

76


Revenue

Sale3,179,586฿ 3,495,065฿ 3,845,170฿ 4,233,845฿ 4,445,490฿ 4,667,740฿ 4,901,190฿ 5,144,475฿ 5,401,690฿ 5,671,785฿ 5,955,355฿ 6,253,135฿ 57,194,526฿

Net Sale 3,179,586 3,495,065 3,845,170 4,233,845 4,445,490 4,667,740 4,901,190 5,144,475 5,401,690 5,671,785 5,955,355 6,253,135 57,194,526


Cost of Goods sold&Material 1,115,135 1,229,086 1,286,374 1,485,538 1,559,796 1,637,777 1,719,442 1,805,024 1,895,272 1,990,039 2,119,989 2,194,006 20,037,476

Gross profit 2,064,451 2,265,979 2,558,796 2,748,307 2,885,694 3,029,964 3,181,748 3,339,451 3,506,418 3,681,746 3,835,366 4,059,129 37,157,050

Expense

Marketing expense333436 331960 334769 337870 339571 341341 343209 349155 347213 350974 351642 352753 4113893

Cash paid f or Administration cost102594.33 95744.76 95715.28 112175.54 95557.78 95669.27 95672.8 95675.21 95577.05 95641.76 95666.4 95629.88 1171320.06

Ov erhead cost182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44

Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1,832,400.00

Depreciation25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 25148.55 301783.2

Total expense 796,770 774,662 800,934 810,590 794,764 804,606 801,401 818,486 834,788 849,200 865,870 875,110 9,827,183

EBIT 1,267,681 1,491,316 1,757,862 1,937,717 2,090,929 2,225,358 2,380,347 2,520,965 2,671,631 2,832,546 2,969,496 3,184,020 27,329,867

Taxes (30%) 380,304.22 447,394.83 527,358.70 581,315.16 627,278.78 667,607.27 714,104.07 756,289.51 801,489.23 849,763.70 890,848.89 955,205.98 8,198,960.15

Net Income 887,377 1,043,921 1,230,504 1,356,402 1,463,650 1,557,750 1,666,243 1,764,676 1,870,142 1,982,782 2,078,647 2,228,814 19,130,907

Div idend (10%) 88,737.65 104,392.13 123,050.36 135,640.20 146,365.05 155,775.03 166,624.28 176,467.55 187,014.15 198,278.20 207,864.74 222,881.39 1,913,090.70

Retained Earning 798,638.87 939,529.15 1,107,453.26 1,220,761.84 1,317,285.45 1,401,975.26 1,499,618.54 1,588,207.96 1,683,127.39 1,784,503.76 1,870,782.68 2,005,932.55 17,217,816.32

Ready Milk



Ready Milk

77



Beginning cash 5,412,158.21 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 22,234,265.63


Cash paid f or Cost of Goods Sold 1,115,135.26 1,229,086.46 1,286,373.73 1,485,537.58 1,559,796.27 1,637,776.50 1,719,441.64 1,805,024.10 1,895,271.51 1,990,038.92 2,119,988.62 2,194,005.53 20,037,476.12

Cash paid f or Taxes (30%) 2,603,935.13 - - - - - - - - - - - 2,603,935.13



Ov erhead cost 182,891.12 169,109.12 192,601.12 182,696.12 181,787.12 189,747.12 184,671.12 195,807.12 214,149.12 224,736.12 240,713.12 248,878.12 2,407,786.44


Cash provided by Operating activities 4,101,052.36 5,222,549.37 6,601,168.11 8,140,983.51 9,821,421.14 11,625,562.20 13,575,282.61 15,654,771.90 17,875,083.66 20,245,763.71 22,742,130.38 25,443,434.10 25,443,434.10


Land and Building

Vihicle

Purchase Equipments 6,230.00 6,230.00

Cash provided by Investing activities 6,230.00 - - - - - - - - - - - 6,230.00


Cash f rom Inv estment by inv estor

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Cash paid f or Div idend 88,737.65 104,392.13 123,050.36 135,640.20 146,365.05 155,775.03 166,624.28 176,467.55 187,014.15 198,278.20 207,864.74 222,881.39 1,913,090.70


Increase / Decrease in cash 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 24,920,552.71 24,920,552.71

Ready Mijk



Ready Milk

78


Current Asset

Cash 3,706,084.71 4,818,157.24 6,178,117.75 7,705,343.31 9,375,056.09 11,169,787.17 13,108,658.33 15,178,304.34 17,388,069.51 19,747,485.52 22,234,265.63 24,920,552.71 24,920,552.71

Fixed asset


Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00


291,122.15 265,973.60 240,825.05 215,676.50 190,527.95 165,379.40 140,230.85 115,082.30 89,933.75 64,785.20 39,636.65 316,270.70

Depreciation 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 25,148.55 301,782.60

Total asset 29,747,206.87 30,834,130.85 32,168,942.81 33,671,019.81 35,315,584.04 37,085,166.57 38,998,889.18 41,043,386.65 43,228,003.26 45,562,270.72 48,023,902.29 50,685,040.81 50,685,040.81

Liability

Beginning Tax - 380,304.22 827,699.06 1,355,057.75 1,936,372.91 2,563,651.70 3,231,258.97 3,945,363.03 4,701,652.54 5,503,141.77 6,352,905.47 7,243,754.36

Taxes (30%) 380,304.22 447,394.83 527,358.70 581,315.16 627,278.78 667,607.27 714,104.07 756,289.51 801,489.23 849,763.70 890,848.89 955,205.98

Total liability 380,304.22 827,699.06 1,355,057.75 1,936,372.91 2,563,651.70 3,231,258.97 3,945,363.03 4,701,652.54 5,503,141.77 6,352,905.47 7,243,754.36 8,198,960.33 8,198,960.33

Equity


Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00


equity)

23,100,000.00 22,800,000.00 22,500,000.00 22,200,000.00 21,900,000.00 21,600,000.00 21,300,000.00 21,000,000.00 20,700,000.00 20,400,000.00 20,100,000.00 19,800,000.00 19,800,000.00

Beginning retain earning 5,468,263.78 6,266,902.64 7,206,431.79 8,313,885.05 9,534,646.90 10,851,932.34 12,253,907.61 13,753,526.15 15,341,734.11 17,024,861.49 18,809,365.25 20,680,147.93

Retain earning 798,638.87 939,529.15 1,107,453.26 1,220,761.84 1,317,285.45 1,401,975.26 1,499,618.54 1,588,207.96 1,683,127.39 1,784,503.76 1,870,782.68 2,005,932.55

Total retain earning 6,266,902.64 7,206,431.79 8,313,885.05 9,534,646.90 10,851,932.34 12,253,907.61 13,753,526.15 15,341,734.11 17,024,861.49 18,809,365.25 20,680,147.93 22,686,080.48 22,686,080.48

Total equity 29,366,902.64 30,006,431.79 30,813,885.05 31,734,646.90 32,751,932.34 33,853,907.61 35,053,526.15 36,341,734.11 37,724,861.49 39,209,365.25 40,780,147.93 42,486,080.48 42,486,080.48


Ready Milk

Balance Sheet


Ready Milk

79


Revenue

Sale6,753,390฿ 7,293,650฿ 7,877,100฿ 8,331,785฿ 8,814,050฿ 9,519,195฿ 10,280,725฿ 11,103,155฿ 11,991,385฿ 12,949,615฿ 13,985,650฿ 15,104,460฿ 124,004,160฿

Net Sale 6,753,390 7,293,650 7,877,100 8,331,785 8,814,050 9,519,195 10,280,725 11,103,155 11,991,385 12,949,615 13,985,650 15,104,460 124,004,160



Gross profit 4,383,852 4,734,555 5,113,290 5,407,048 4,074,849 6,175,997 6,669,943 7,203,662 7,770,841 8,401,627 9,073,800 9,799,678 78,809,143

Expense



Ov erhead cost265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00


Depreciation36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 36688.75 440265

Total expense 931,879 925,805 943,245 938,837 953,503 1,122,884 1,079,223 1,009,422 1,033,958 1,039,869 1,065,279 1,043,823 12,087,728

EBIT 3,451,973 3,808,750 4,170,046 4,468,211 3,121,346 5,053,113 5,590,720 6,194,240 6,736,883 7,361,758 8,008,521 8,755,855 66,721,415

Taxes (30%) 1,035,591.76 1,142,624.94 1,251,013.72 1,340,463.29 936,403.81 1,515,933.81 1,677,216.08 1,858,272.01 2,021,064.94 2,208,527.49 2,402,556.21 2,626,756.47 20,016,424.52

Net Income 2,416,381 2,666,125 2,919,032 3,127,748 2,184,942 3,537,179 3,913,504 4,335,968 4,715,818 5,153,231 5,605,964 6,129,098 46,704,991

Div idend (10%) 241,638.08 266,612.49 291,903.20 312,774.77 218,494.22 353,717.89 391,350.42 433,596.80 471,581.82 515,323.08 560,596.45 612,909.84 4,670,499.05

Retained Earning 2,174,742.70 2,399,512.37 2,627,128.81 2,814,972.90 1,966,447.99 3,183,461.00 3,522,153.77 3,902,371.21 4,244,236.38 4,637,907.74 5,045,368.03 5,516,188.58 42,034,491.48

Ready Milk



Ready Milk

80



Beginning cash 24,920,552.71 19,668,615.59 22,947,441.64 26,562,272.92 30,454,397.85 33,093,938.40 37,530,021.96 42,466,080.57 47,963,412.53 53,965,402.60 60,548,526.58 67,733,139.57 67,733,139.57


Cash paid f or Cost of Goods Sold 2,369,538.06 2,559,094.96 2,763,809.62 2,924,736.85 4,739,200.53 3,343,198.22 3,610,782.11 3,899,492.63 4,220,544.34 4,547,987.82 4,911,849.87 5,304,782.32 45,195,017.33

Cash paid f or Taxes (30%) 8,198,960.33 - 8,198,960.33



Ov erhead cost 265,527.00 282,401.00 291,239.00 283,181.00 293,977.00 295,276.00 327,810.00 334,168.00 356,107.00 354,948.00 372,700.00 333,999.00 3,791,333.00




Land and Building

Vihicle

Purchase Equipments - -

Cash provided by Investing activities - - - - - - - - - - - - -


Cash f rom Inv estment by inv estor

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Cash paid f or Div idend 241,638.08 266,612.49 291,903.20 312,774.77 218,494.22 353,717.89 391,350.42 433,596.80 471,581.82 515,323.08 560,596.45 612,909.84 4,670,499.05



Ready Mijk



Ready Milk

81


Current Asset

Cash 19,668,615.59 22,947,441.64 26,562,272.92 30,454,397.85 33,093,938.40 37,530,021.96 42,466,080.57 47,963,412.53 53,965,402.60 60,548,526.58 67,733,139.57 75,612,773.37 75,612,773.37

Fixed asset


Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00


(22,200.65) (58,889.40) (95,578.15) (132,266.90) (168,955.65) (205,644.40) (242,333.15) (279,021.90) (315,710.65) (352,399.40) (389,088.15) 14,488.10

Depreciation 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 36,688.75 440,265.00

Total asset 45,396,414.94 48,638,552.25 52,216,694.77 56,072,130.96 58,674,982.76 63,074,377.57 67,973,747.42 73,434,390.64 79,399,691.96 85,946,127.19 93,094,051.43 100,936,996.48 100,936,996.48

Liability

Beginning Tax - 1,035,591.76 2,178,216.70 3,429,230.42 4,769,693.70 5,706,097.51 7,222,031.32 8,899,247.40 10,757,519.41 12,778,584.35 14,987,111.84 17,389,668.05

Taxes (30%) 1,035,591.76 1,142,624.94 1,251,013.72 1,340,463.29 936,403.81 1,515,933.81 1,677,216.08 1,858,272.01 2,021,064.94 2,208,527.49 2,402,556.21 2,626,756.47

Total liability 1,035,591.76 2,178,216.70 3,429,230.42 4,769,693.70 5,706,097.51 7,222,031.32 8,899,247.40 10,757,519.41 12,778,584.35 14,987,111.84 17,389,668.05 20,016,424.52 20,016,424.52

Equity


Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00


equity)

19,500,000.00 19,200,000.00 18,900,000.00 18,600,000.00 18,300,000.00 18,000,000.00 17,700,000.00 17,400,000.00 17,100,000.00 16,800,000.00 16,500,000.00 16,200,000.00 16,200,000.00


Retain earning 2,174,742.70 2,399,512.37 2,627,128.81 2,814,972.90 1,966,447.99 3,183,461.00 3,522,153.77 3,902,371.21 4,244,236.38 4,637,907.74 5,045,368.03 5,516,188.58


Total equity 44,360,823.18 46,460,335.55 48,787,464.36 51,302,437.26 52,968,885.25 55,852,346.25 59,074,500.02 62,676,871.23 66,621,107.61 70,959,015.35 75,704,383.38 80,920,571.96 80,920,571.96


Ready Milk

Balance Sheet


Ready Milk

82


Revenue

Sale16,614,885฿ 18,276,335฿ 20,103,965฿ 22,114,330฿ 24,325,735฿ 26,758,305฿ 29,434,090฿ 32,377,835฿ 35,545,580฿ 39,107,145฿ 43,017,835฿ 47,354,615฿ 355,030,655฿

Net Sale 16,614,885 18,276,335 20,103,965 22,114,330 24,325,735 26,758,305 29,434,090 32,377,835 35,545,580 39,107,145 43,017,835 47,354,615 355,030,655฿



Gross profit 10,730,607 11,857,572 13,043,327 14,347,640 15,782,413 17,360,623 19,096,657 21,006,528 23,062,765 25,373,485 28,804,176 30,723,242 231,189,035

Expense


Cash paid f or Administration cost102646.05 95671.6 102084.05 95602 95602 95599.89 102084.39 95647.78 95640.33 95665.45 95597 95573.4 1167413.94

Ov erhead cost334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4236338

Direct labor cost152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 152,700.00 1832400

Depreciation36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 36876.64 50436.64 36876.64 36876.64 36876.64 456079.68

Total expense 1,068,060 1,071,119 1,092,228 1,101,736 1,133,345 1,153,895 1,187,885 1,211,429 1,242,139 1,265,897 1,310,674 1,350,280 14,188,686

EBIT 9,662,548 10,786,453 11,951,100 13,245,904 14,649,068 16,206,728 17,908,772 19,795,098 21,820,626 24,107,588 27,493,502 29,372,962 217,000,349

Taxes (30%) 2,898,764.29 3,235,935.92 3,585,329.94 3,973,771.29 4,394,720.51 4,862,018.44 5,372,631.48 5,938,529.51 6,546,187.80 7,232,276.32 8,248,050.58 8,811,888.64 65,100,104.71

Net Income 6,763,783 7,550,517 8,365,770 9,272,133 10,254,348 11,344,710 12,536,140 13,856,569 15,274,438 16,875,311 19,245,451 20,561,073 151,900,244

Div idend (10%) 676,378.33 755,051.71 836,576.99 927,213.30 1,025,434.79 1,134,470.97 1,253,614.01 1,385,656.89 1,527,443.82 1,687,531.14 1,924,545.14 2,056,107.35 15,190,024.43


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83



Beginning cash 75,612,773.37 64,319,394.78 74,087,672.77 84,939,072.22 96,994,639.87 110,355,150.09 125,164,283.90 141,556,318.13 159,702,636.25 179,746,255.06 201,903,188.30 227,209,021.73 227,209,021.73

Cash received from Customer 16,614,885.00 18,276,335.00 20,103,965.00 22,114,330.00 24,325,735.00 26,758,305.00 29,434,090.00 32,377,835.00 35,545,580.00 39,107,145.00 43,017,835.00 47,354,615.00 355,030,655.00

Cash paid for Cost of Goods Sold 5,884,277.69 6,418,762.70 7,060,637.51 7,766,690.05 8,543,322.00 9,397,682.33 10,337,433.36 11,371,307.22 12,482,815.04 13,733,660.17 14,213,659.43 16,631,372.84 123,841,620.34

Cash paid for Taxes (30%) 20,016,424.52 20,016,424.52


Cash paid for Administration cost 102,646.05 95,671.60 102,084.05 95,602.00 95,602.00 95,599.89 102,084.39 95,647.78 95,640.33 95,665.45 95,597.00 95,573.40 1,167,413.94

Overhead cost 334,702.00 335,661.00 335,736.00 335,643.00 349,561.00 350,652.00 356,752.00 359,183.00 354,998.00 363,798.00 377,358.00 382,294.00 4,236,338.00




Land and Building

Vihicle

Purchase Equipments

Cash provided by Investing activities


Cash from Investment by investor

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Cash paid for Dividend 676,378.33 755,051.71 836,576.99 927,213.30 1,025,434.79 1,134,470.97 1,253,614.01 1,385,656.89 1,527,443.82 1,687,531.14 1,924,545.14 2,056,107.35 15,190,024.43

Cash provided by Financing 976,378.33 1,055,051.71 1,136,576.99 1,227,213.30 1,325,434.79 1,434,470.97 1,553,614.01 1,685,656.89 1,827,443.82 1,987,531.14 2,224,545.14 2,356,107.35 18,790,024.43


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84


Current Asset

Cash 64,319,394.78 74,087,672.77 84,939,072.22 96,994,639.87 110,355,150.09 125,164,283.90 141,556,318.13 159,702,636.25 179,746,255.06 201,903,188.30 227,209,021.73 254,262,753.14 237,828,836.06

Fixed asset


Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00

Purchase Equipments(425,776.90)

(462,653.54) (499,530.18) (536,406.82) (573,283.46) (610,160.10) (647,036.74) (683,913.38) (720,790.02) (771,226.66) (808,103.30) (844,979.94) (425,776.90)

Depreciation 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 36,876.64 50,436.64 36,876.64 36,876.64 36,876.64 456,079.68

Total asset 89,606,741.25 99,338,142.59 110,152,665.41 122,171,356.42 135,494,989.99 150,267,247.16 166,622,404.76 184,731,846.23 204,725,028.40 226,845,085.00 252,114,041.80 279,130,896.57 279,130,896.57

Liability

Beginning Tax - 2,898,764.29 6,134,700.20 9,720,030.14 13,693,801.44 18,088,521.95 22,950,540.39 28,323,171.87 34,261,701.38 40,807,889.18 48,040,165.50 56,288,216.08

Taxes (30%) 2,898,764.29 3,235,935.92 3,585,329.94 3,973,771.29 4,394,720.51 4,862,018.44 5,372,631.48 5,938,529.51 6,546,187.80 7,232,276.32 8,248,050.58 8,811,888.64

Total liability 2,898,764.29 6,134,700.20 9,720,030.14 13,693,801.44 18,088,521.95 22,950,540.39 28,323,171.87 34,261,701.38 40,807,889.18 48,040,165.50 56,288,216.08 65,100,104.71 65,100,104.71

Equity


Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00


equity)

15,900,000.00 15,600,000.00 15,300,000.00 15,000,000.00 14,700,000.00 14,400,000.00 14,100,000.00 13,800,000.00 13,500,000.00 13,200,000.00 12,900,000.00 12,600,000.00 12,600,000.00


Retain earning 6,087,405.00 6,795,465.43 7,529,192.87 8,344,919.72 9,228,913.07 10,210,238.73 11,282,526.11 12,470,911.97 13,746,994.37 15,187,780.28 17,320,906.22 18,504,966.14


Total equity 86,707,976.96 93,203,442.39 100,432,635.26 108,477,554.98 117,406,468.05 127,316,706.77 138,299,232.89 150,470,144.85 163,917,139.23 178,804,919.50 195,825,825.72 214,030,791.86 214,030,791.86


Ready Milk

Balance Sheet


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85


Revenue

Sale53,032,910฿ 59,466,855฿ 66,487,120฿ 74,465,230฿ 83,401,045฿ 93,409,085฿ 104,618,185฿ 117,172,335฿ 131,232,955฿ 146,980,855฿ 164,618,545฿ 184,372,755฿ 1,279,257,875฿

Net Sale 53,032,910 59,466,855 66,487,120 74,465,230 83,401,045 93,409,085 104,618,185 117,172,335 131,232,955 146,980,855 164,618,545 184,372,755 1,279,257,875



Gross profit 34,407,433 38,578,999 43,137,896 48,314,233 54,111,932 60,605,309 67,877,952 76,023,287 85,146,043 97,324,405 106,807,150 119,623,998 831,958,637

Expense



Ov erhead cost416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00


Depreciation59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 59677.04 716125

Total expense 1,475,624 1,508,897 1,544,444 1,627,849 1,699,040 1,777,654 1,877,552 1,992,006 2,127,388 2,432,100 2,561,219 2,789,803 23,413,578

EBIT 32,931,809 37,070,102 41,593,452 46,686,383 52,412,891 58,827,654 66,000,401 74,031,281 83,018,655 94,892,306 104,245,931 116,834,195 808,545,059

Taxes (30%) 9,879,542.72 11,121,030.54 12,478,035.47 14,005,914.95 15,723,867.37 17,648,296.32 19,800,120.16 22,209,384.23 24,905,596.49 28,467,691.65 31,273,779.26 35,050,258.58 242,563,517.59

Net Income 23,052,266 25,949,071 29,115,416 32,680,468 36,689,024 41,179,358 46,200,280 51,821,897 58,113,058 66,424,614 72,972,152 81,783,937 565,981,541

Div idend (10%) 2,305,226.64 2,594,907.13 2,911,541.61 3,268,046.82 3,668,902.39 4,117,935.81 4,620,028.04 5,182,189.65 5,811,305.85 6,642,461.39 7,297,215.16 8,178,393.67 56,598,154.10


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Beginning cash 237,828,836.06 203,114,990.83 237,349,862.56 275,791,449.55 318,969,462.94 367,473,128.83 421,942,524.47 483,082,573.99 551,691,342.16 628,658,368.31 716,667,889.47 813,376,282.21 813,376,282.21

Cash received from Customer 53,032,910.00 59,466,855.00 66,487,120.00 74,465,230.00 83,401,045.00 93,409,085.00 104,618,185.00 117,172,335.00 131,232,955.00 146,980,855.00 164,618,545.00 184,372,755.00 1,279,257,875.00

Cash paid for Cost of Goods Sold 18,625,477.10 20,887,856.17 23,349,223.95 26,150,997.40 29,289,113.29 32,803,776.10 36,740,232.66 41,149,048.31 46,086,911.56 49,656,449.79 57,811,394.71 64,748,756.94 447,299,237.98

Cash paid for Taxes (30%) 65,100,104.71 65,100,104.71

Marketing expense 732,263.00 779,734.00 835,896.00 899,721.00 971,208.00 1,051,272.00 1,140,945.00 1,245,378.00 1,353,863.00 1,479,846.00 1,620,948.00 1,778,982.00 13,890,056.00

Cash paid for Administration cost 114,913.78 95,674.98 95,750.45 95,761.38 95,712.44 95,771.45 95,940.78 95,631.87 95,639.44 95,683.67 95,818.39 95,708.75 1,168,007.38

Overhead cost 416,070.00 421,111.00 400,421.00 419,990.00 419,743.00 418,234.00 428,289.00 438,619.00 465,509.00 644,193.00 632,076.00 702,735.00 5,806,990.00




Land and Building

Vihicle

Purchase Equipments

Cash provided by Investing activities


Cash from Investment by investor

Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00

Cash paid for Dividend 2,305,226.64 2,594,907.13 2,911,541.61 3,268,046.82 3,668,902.39 4,117,935.81 4,620,028.04 5,182,189.65 5,811,305.85 6,642,461.39 7,297,215.16 8,178,393.67 56,598,154.10

Cash provided by Financing 2,605,226.64 2,894,907.13 3,211,541.61 3,568,046.82 3,968,902.39 4,417,935.81 4,920,028.04 5,482,189.65 6,111,305.85 6,942,461.39 7,597,215.16 8,478,393.67 60,198,154.10


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87


Current Asset

Cash 203,114,990.83 237,349,862.56 275,791,449.55 318,969,462.94 367,473,128.83 421,942,524.47 483,082,573.99 551,691,342.16 628,658,368.31 716,667,889.47 813,376,282.21 921,791,760.85 921,791,760.85

Fixed asset


Vihicle 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00 2,200,000.00

Purchase Equipments(881,856.58)

(941,533.62) (1,001,210.66) (1,060,887.70) (1,120,564.74) (1,180,241.78) (1,239,918.82) (1,299,595.86) (1,359,272.90) (1,418,949.94) (1,478,626.98) (1,538,304.02) (881,856.58)

Depreciation 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 59,677.04 716,125.00

Total asset 227,923,457.22 262,098,651.90 300,480,561.85 343,598,898.21 392,042,887.05 446,452,605.65 507,532,978.14 576,082,069.26 652,989,418.37 740,939,262.49 837,587,978.19 945,943,779.79 945,943,779.27

Liability

Beginning Tax - 9,879,542.72 21,000,573.27 33,478,608.74 47,484,523.69 63,208,391.06 80,856,687.38 100,656,807.54 122,866,191.77 147,771,788.26 176,239,479.91 207,513,259.17

Taxes (30%) 9,879,542.72 11,121,030.54 12,478,035.47 14,005,914.95 15,723,867.37 17,648,296.32 19,800,120.16 22,209,384.23 24,905,596.49 28,467,691.65 31,273,779.26 35,050,258.58

Total liability 9,879,542.72 21,000,573.27 33,478,608.74 47,484,523.69 63,208,391.06 80,856,687.38 100,656,807.54 122,866,191.77 147,771,788.26 176,239,479.91 207,513,259.17 242,563,517.75 242,563,517.75

Equity


Pay back 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 300,000.00 3,600,000.00


equity)

12,300,000.00 12,000,000.00 11,700,000.00 11,400,000.00 11,100,000.00 10,800,000.00 10,500,000.00 10,200,000.00 9,900,000.00 9,600,000.00 9,300,000.00 9,000,000.00 9,000,000.00


Retain earning 20,747,039.72 23,354,164.14 26,203,874.48 29,412,421.40 33,020,121.47 37,061,422.28 41,580,252.33 46,639,706.89 52,301,752.62 59,782,152.47 65,674,936.44 73,605,543.02


Total equity 234,477,831.58 257,531,995.72 283,435,870.20 312,548,291.60 345,268,413.08 382,029,835.36 423,310,087.68 469,649,794.57 521,651,547.20 581,133,699.66 646,508,636.11 719,814,179.13 719,814,179.13


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Balance Sheet


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88

Chapter 6

Risk Analysis

Risk management analysis

Ready milk is located at Wiang Chai district in Chiang Rai province. Our product has

many pasteurize milk in the market, make choice for customer. The management within the

organization includes the human resource and the financial management is not accurate. In

addition, the ability to solve the problems in the company is still not correct. The errors that

occur will consequently change the faults to the way of learning and developing new skills

which can be applied to use positively. Another thing that the errors will help is increasing of

the competition among the entrepreneurs. So our company has both direct and indirect

competitors like a following analysis.

1. Internal risk

Risks of its milk must face often is the risk factors within the industry. This may be

important for several reasons including. The operations may face the risk of these

characteristics: Internal risks are essentially within your control, provided you have the

aptitude and attention to detail to exercise it. Such as risks could include:

• Risk of Pricing

“Ready milk” setting fair price with both customer and manufacture. Because if we

set the price to high, customers do not have enough power of purchasing cause to less sale

volume. Customers will compare our product with other brand that occurs in the market. If

we set at lower price, it will represent that low quality of product and service. We set the

price similar to competitor, which we also concern of cost of raw material and expense in the

company.

• Risk to entry the market

The risk to enter the market of Ready milk is five force model’ for example, rivalry of

competitor, bargaining power of customer, bargaining power of supplier, substitute product

and new entry of competitor. For this reason, we will reduce risk via market study,

competitor analyze and condition of competition.

• Risk of Efficiency

Opportunities that are most likely to affect performance are caused by contaminated

in raw materials. Its main raw material used to produce milk. Our farm is realizing the

importance of health consumers. Therefore company focus on the most efficient of milk. The

company use fresh milk, clean contains to provide clean milk and safe for consumers.

• Stock

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89

Our company requires to storage milk in a warehouse, time for goods in short supply.

Stock Risk when buy a stock in a company, you expect that company to provide you with a

certain return on your investment. But you're buying a part of a real company, and that

company can perform better or worse than expected for a variety of reasons. Stock risk such

as a new competitor could enter the marketplace, the management of that company can make

good or bad decisions, and consumers can buy more or less of their products and services.

• Financial Control

Need to consider which are the risks involved in the type of business and which of

these risks, if we are to be a business person we have to be prepared to take some risk. It

could be that we are actually taking more risk by being an employee.

• Trade publications

Most businesses have trade publications. Find out which are the best ones for the

types of businesses to attract the customer thinking to buy our product. Make the Trade

publications are unique in that it indicates to us the most and to protect from copy.

• Risk of Human Resources

Focused on roles ranging from responsibility and organizational efficiency to

personnel reinforcing, processes of learning, self-management, or individual risk-competent

behavior. Someone lack of skilled personnel for example; IT skill, so we should have

personnel selection process was not suited to the task.

• Risk of Health and Safety

Our companies are realizing the importance of health all employees. If employees

have good health, it can work effectively only if the employee does not have a good job at

making it ineffective as well. Therefore, we consider the health of its employees, because if

the disease in the company that have more impact both the company and customer too.

2 External risks

Every business has all external risks, these external risks are the risk that we can’t

control or dealing with it. These risks are largely outside your control the business, include of

the following:

• Competitor risk

With so many new comers entering this industry, competition is becoming tougher

day by day. But then competition has to be faced as a ground real. Nowadays, in the market

has several of milk. So, make customer can choose follow style that they like. Make we have

many competition too. But we try to make a different from others. So, customer can

remember about product and service which fresh milk and high quality.

• Social risk

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90

Many years ago, when compared the consumption of milk with populations.

Thailand's consumption of milk is statistically very low. Nowadays, government realizes the

importance of milk. It has been campaigning to have the habits and in an attempt to milk.

Also looking for the ways to increase productivity and reduce costs in the production process

of raw milk, processing and distribution for a fair and reasonable price.

• Technology risk

Changes and enhancements to existing technology could affect with our business.

Because , in the production industry whether on any product, the technology are very

important factors because the technology will allow us to reduce the power, cost, and time of

production. And production output is also effective and effectiveness. In addition, technology

also gives us an advantage over competitors.

• Economic risk

As a result of the financial crisis that occurred in many major economies last year,

some countries in which we operate have experienced, or are currently experiencing,

deflation, currency depreciation, and liquidity crises, and these conditions may continue or

reoccur in the future. Although some emerging countries continue to show high economic

growth, there have been signs of a slowdown in that growth. These changes in economic

conditions in key countries for our operations may adversely affect our results of operations

and financial condition.

• Political risk

If situation of politic is bad will effect to economics and business cannot run. Such as,

if the political situation is worsens, the investor not sure to invest in Thailand. Make sluggish

economy.

• Credit risk arising from customers and counterparties

We extend credit to our customers in accounts receivable, advances, loans, guarantees

and other means and therefore bear credit risk. If our customers or counterparties fail to meet

their financial or contractual commitments to us, or if we fail to collect on our receivables, it

could have a material adverse effect on our business, results of operations and financial

condition.

We undertake efforts to manage credit risk by carrying out credit checks on customers

based on our internal credit rating system, obtaining collateral or guarantees, and having a

diversified customer base. We make allowances for doubtful receivables based on certain

assumptions, estimates and assessments about the credit worthiness of our customers, the

value of collateral we hold and other items.

• Natural Disasters and other risks

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91

Natural disasters, such as an earthquake, heavy rain or flood, or infectious diseases,

such as the new influenza occur in the region or the countries where we operate may

adversely affect our operations and results. We have implemented measures such as

developing disaster contingency manual, introducing a safety confirmation system of

employees, reinforcing earthquake resistance, and conducting emergency drills.

• Risk of Communications

The communication between manager and employee may have error because the

employee comes from local in Chiang Rai. They will speak local language such as when

employee order material from other place may be confused. The problem between of local

language and Thai language has very important. Therefore, the company should receive

employee that have education unless secondary school for the efficiency in communications

Financial Risk

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92

Sale decrease 5%

Year 1 Year 2 Year 3 Year 4 Year 5

Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750

Decrease 5% 1,115,248 2,859,726 5,314,464 15,215,600 54,825,338

Total 21,189,710 54,334,800 100,974,816 289,096,391 1,041,681,413

Sale decrease 10%


Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750

Decrease 10% 2,230,496 5,719,453 10,628,928 30,431,199 109,650,675

Total 20,074,462 51,475,073 95,660,352 273,880,791 986,856,075

Sale decrease 15%


Income 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750

Decrease 15% 3,345,744 8,579,179 15,943,392 45,646,799 164,476,013

Total 18,959,214 48,615,347 90,345,888 258,665,192 932,030,738

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93

Interest increase


Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964

Increase 5% 30,634 41,490 66,576 117,682 314,148

Total 643,308 871,296 1,398,093 2,471,323 6,597,112

Interest increase


Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964

Increase 10% 61,267 82,981 133,152 235,364 628,296

Total 673,941 912,787 1,464,669 2,589,005 6,911,260

Interest increase


Dividend 612,674 829,806 1,331,517 2,353,641 6,282,964

Increase 15% 91,901 124,471 199,728 353,046 942,445

Total 704,575 954,277 1,531,245 2,706,687 7,225,409

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94

Compare Sale decrease 5% Ready Milk



First year Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Sale 22,304,958

57,194,526

106,289,280

304,311,990

1,096,506,750

Sale decrease 5%

1,115,248

2,859,726

5,314,464

15,215,600

54,825,338

Net Sale 21,189,710

54,334,800

100,974,816

289,096,391

1,041,681,413

Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Gross profit -2,430,146.90

30,057,143.70 50,156,112.00

159,631,041.50

588,758,447.50

Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -7,572,019 21,641,693 36,727,775 135,849,922 525,815,639 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -5,523,330.38 15,435,434.44 23,681,697.38 89,751,360.56 349,734,506.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964

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95

Retained Earning -6,136,004.38 14,605,628.44 22,350,180.38 87,397,719.56 343,451,542.12





Revenue

Sale 22,304,958

57,194,526

106,289,280

304,311,990

1,096,506,750

Sale decrease 10%

2,230,496

5,719,453

10,628,928

30,431,199

109,650,675

Net Sale 20,074,462

51,475,073

95,660,352

273,880,791

986,856,075


27,197,417.40 44,841,648.00

144,415,442.00

533,933,110.00

Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -8,687,267 18,781,967 31,413,311 120,634,322 470,990,302 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -6,638,578.28 12,575,708.14 18,367,233.38 74,535,761.06 294,909,168.62 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -7,251,252.28 11,745,902.14 17,035,716.38 72,182,120.06 288,626,204.62

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Revenue

Sale 22,304,958

57,194,526

106,289,280

304,311,990

1,096,506,750

Sale decrease 15%

3,345,744

8,579,179

15,943,392

45,646,799

164,476,013

Net Sale 18,959,214

48,615,347

90,345,888

258,665,192

932,030,738


24,337,691.10 39,527,184.00

129,199,842.50

479,107,772.50

Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -9,802,515 15,922,241 26,098,847 105,418,723 416,164,964 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -7,753,826.18 9,715,981.84 13,052,769.38 59,320,161.56 240,083,831.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964

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Revenue

Sale 22,304,958

57,194,526

106,289,280

304,311,990

1,096,506,750

Sale decrease 15%

3,345,744

8,579,179

15,943,392

45,646,799

164,476,013

Net Sale 18,959,214

48,615,347

90,345,888

258,665,192

932,030,738


24,337,691.10 39,527,184.00

129,199,842.50

479,107,772.50

Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -9,802,515 15,922,241 26,098,847 105,418,723 416,164,964 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -7,753,826.18 9,715,981.84 13,052,769.38 59,320,161.56 240,083,831.12 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -8,366,500.18 8,886,175.84 11,721,252.38 56,966,520.56 233,800,867.12

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Cost increase

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Compare Cost increase 5% Ready Milk




Revenue

Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Net Sale 22,304,958 57,194,526 106,289,280 304,311,990 1,096,506,750 Cost of Goods sold 23,619,857 24,277,656 50,818,704 129,465,349 452,922,965 Cost of Goods sold increase 5% 24,800,850 25,491,539 53,359,699 135,938,616 475,569,113 Gross profit -2,495,892.00 31,702,987.20 52,929,580.80 168,373,373.55 620,937,636.75 Expense Marketing expense 3812696 6,824,953 11,708,112 21,912,917 60,945,507 Cash paid for Administration cost 1298449.58 1,288,714 1,279,960 1,281,183 1,281,176 Depreciation 30726.9 301,783 440,265 587,020 716,125 Total expense -7,637,764 23,287,537 39,501,244 144,592,254 557,994,828 Taxes (30%) -2,048,689 6,206,259 13,046,078 46,098,561 176,081,133 Net Income -5,589,075.48 17,081,277.94 26,455,166.18 98,493,692.61 381,913,695.37 Dividend (10%) 612,674 829,806 1,331,517 2,353,641 6,282,964 Retained Earning -6,201,749.48 16,251,471.94 25,123,649.18 96,140,051.61 375,630,731.37

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Revenue


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Revenue


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Chapter 7

Summary

As we are determined the possibility of possible business perfo

rms, so we are going to know the feasibility of business so far. Ready milk is a company

provides dairy fresh milk to customers. We try to produce our products by use the best

ingredients and good for health that appropriate with the customers that concern about

healthy. Our company offers 3 kinds of milk to the market, such as Plain milk, Sweet

milk, and Chocolate milk.

Normally Ready Milk is quite popular business because it is dirty and has an

opportunity get risk from community so this is big problem of this business. Although

Ready Milk has a competitor so it will be advantage of this business because we do

different from other. The target group wills also expand too. Ready Milk is the one of

business would like o gain more profit though selling quality milk to market. The key to

succeed in this business compose of good planning, preparation of facing with

unexpected problem, the solution and importance of the capital together with profits.

Another thing that we can notice is the need for big amount of fund to doing fresh milk

so we need big amount of money to support, when business turn critical situation.

Ready Milk is Fresh milk delivered right to your home; consumers will get a

taste of freshness like to eat at the farm. Our company is located in T. Don Sira, Wiang

Chai, Chiang Rai district with an area of about 5 acres. The shed consists of a dairy

cow, Pasteurized milk production and storage of milk. We use STEEP analysis in order

to analyze the external environment that may effect to our business. We have to know

this thing because it let we know how to behave. For our vision and mission will be

identical, we are going to be the best fresh milk. Therefore we attend to control and

manage company following the best standard of milk. The located is fresh and clean,

quality and healthy. Although we practice follow standard of Department of milk, it not

mean we will not get risk or any problem because doing real company is not easy. We

can find with problem that occur from external and internal. Therefore we have to

create strategy for decrease problem and will be secret of Ready milk to do business

continue. However if we create good strategy but we do not have good operation include

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104

with Finance, Marketing, Human Resource and Operation, Ready milk cannot run on

smoothly, then we have to do everything to be balance.

The STEEP analysis including 5 dimensions which are Social, Technology,

Environment, Economy, and Politic. We also analyze the environment as well our

company knows the competitor, customers and competitive clearly after analyze

according to Five Force model. There is one main competitor in Chiang Mai who is

delivery milk. But our company tries to do different from other by delivery fresh milk

to your home. We use market strategy in order to gain more market share in the first

stage. There are many distribution channels that we use to promote our products such

as Trade Show; we will go to promote product by tested. By the way, we also use leaflet

to introduce ourselves to the market and attend the events in Thailand in order to meet

new customers as well.

Our main target group is teenager because from research find that groups have

high volume to drink milk. In the future, analyze the marketing and financial risk

feasibility in business and analyze the SWOT and competitors of our business. And

benefit objective to know the benefit and trends of milk business, the SWOT and

competitors of our business, plan and structure when doing business in real situation,

methods for making high in sale milk, able to apply the plan for getting high

profit/return on investment and manage the business to success. And the plan is most

feasible and high success in real business that able to guide in the future

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105

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