Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers,...
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Transcript of Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers,...
Readings
November Sweeps• Ratings• Emphasis on total viewers, 18-49• Success for CBS (younger viewers,
five specials)• NBC: Celebrity Fear Factor• Fox: Male viewers through sports
Readings
NBC and liquor ads• Effort to increase revenues• Network avoidance; local stations
only• Efforts to deal with critics• Threat to magazines?• Update
I. demographics: young viewers
Evening % shows aimed at 18-34
Monday 83
Tuesday 83
Wednesday 83
Thursday 58
Friday 50
seeking young viewers• MTV: Real World, Celebrity Death
Match• WB: Dawson, Gilmore Girls• CBS: Murder She Wrote, Touched by
an Angel, Survivor I and II.• Fox: Temptation Island, X files• ABC’s Millionaire
TV Ratings, Feb. 16-22, 1998
Olympics (F) 23.2
Olympics (W) 20.7
ABC Movie 16.8
Seinfeld 15
Olympics (M) 14.9
60 Minutes 14
Olympics (Th) 13.9
Olympics (Tu) 13.1
Friends 13.1
Broadcast TV ratings, Feb 18-23, ‘02
Olympics (Thurs) NBC 26.8
Olympics Closing Ceremony NBC 22.3
Olympics (Tues) NBC 22.3
Olympics (Wed) NBC 19.5
Olympics (Fri) NBC 17.7
Olympics (Mon) NBC 17.1
Olympics (Sat) NBC 15.7
Dateline Sunday NBC 12.3
Raymond CBS 9.2
60 Minutes CBS 8.7
ratings, Jan 25-31, 1999
Super Bowl 40.2
SB Postgame 33
SB Pregame 32.5
Postgame II 22.8
Friends 13.6
Frasier 13.2
Family Guy 12.6
ER 12.5
Jesse 11.8
Simpsons 11.6
sports and TV ratings• Football: costs, results of costs (pre
game, postgame, commercials)• Nascar• NCAA• Olympics• wrestling (WWF, UPN’s Smackdown!)• Murdoch
Jerry Springer: wrestling and youth markets
Kicks 11
Knockdowns 11
Food throwing 12
Chairs thrown 18
Punches 40
Woman v Woman 69
Men v. Men 32
Men v. Women 40
Torn clothes 4
Shoe throwing 5
III. Women
• 60 % broadcast viewers
• women stars: Dharma, Ally, Felicity, Sally
• still a struggle: Dottie Dartland, writer for Dharma and Greg
• Cable: Lifetime, Oxygen
TV and people of color
• NAACP protests, network agreements, progress?
• Asian Americans on TV
• Latinos on TV
• Black Entertainment Television (BET)
TV today• Friends, Temptation Island, Big
Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud
Ally McBeal
• Fox strategy to reach young women, young men
• New style of show: dramedy (drama, situation comedy)
• Fox’s decline
Smackdown!
• UPN show
• Reaching elusive 12-24 male audience
• Desired by advertisers (but limited)
• XFL project
Super Bowl Promos
• How to make the best of extremely expensive sports programming – plug the rest of your shows