Partnership

Presentation

All rights reserved. These presentation materials, and the concepts, plans and descriptions contained herein,

are confidential information and contain intellectual property of the Reading Express and may not be used,

implemented, copied, transmitted or distributed to third parties without prior written permission from the

Reading Express.

The phrases, titles, descriptions and concepts contained in these materials have been developed for presentation

purposes only, and may have to be modified or altered in order to comply with legal requirements. This

information shall not be considered approved for publication without a comprehensive trademark search and

written authorization from the Reading Express legal staff.

The Reading Express reserves the right to modify or substitute copy and descriptions as necessary.

Reading Express350 Bern Street

Reading, Pa. 19601

Phone: 610.372.7277

Fax: 610.372.2329

www.expressindoorfootball.com

Introduction

Corporations need champions to represent their

brands. In today’s marketplace, consumers

embrace the human element and rally behind brands

that participate in sports. Companies that consistently outperform their competition use

sports as a key separation tool. Participation programs both internally and externally can be

powerful to unite your organization, strengthen your team and improve your results.

When it comes to trusting a sports marketing program with

your brand, the Reading Express professional indoor football

team has delivered time and time again for corporate

partners. One of the most popular forms of sponsorship in

sports is the partnership between corporate brands and

their local, community-supported professional sports

organizations. The Reading Express conduct a corporate

partner-driven business and focus on winning football

games while representing their sponsors in a professional

manner.

The Reading Express can assist you and your agency of record

with the process of designing a sports marketing program

specific to your needs. We will be able to show you numerous

ways you can participate.

Reading Express – A Model Franchise

About the Express

The 2011 season marks a new beginning for the

Reading Express. The professional indoor football team

has joined the increasingly-popular Indoor Football League (IFL). This is the next frontier

for a team that won the 2009 AIFA National Championship.

The team began play in 2006 and immediately found success on the field. Division Championships were

won in four of the team’s first five years. Their impressive 64-20 record during that span also drove

traffic to the gate. The Express have built up a significant fan base in Reading and Berks County, and

have drawn over 4,000 fans per game over the past few years.

This interest is led by the nature of professional indoor football. The

Reading Express consistently tout a number of local players on its

roster. This talent comes from high schools such as Reading High

and colleges such as Kutztown. Combine that with a team that’s

locally-owned and operated by Berks Fire Water Restorations, Inc.,

and it’s easy to see how the Reading Express are a true community

champion.

The Reading Express take its community tie very seriously. Express football games are a great night out

for families, with tickets starting at just $8. And now, the Express are in the process of developing

great community programs that go beyond the game. The Reading Express also provides a great sports

marketing platform for Berks County companies looking to separate themselves from the competition.

Championship Team

The highlight in the Reading Express’ historical

record is the 2009 AIFA National Championship.

The Express beat the Wyoming Cavalry 64-42 in Casper, Wyo.,

to win the title. It was the first national sports championship for

the city of Reading.

The Express’ success both on the field and off has made the

organization one of the most-respected mid-market sports

franchises in the country. That success has propelled the team

to join the growing, stable and national Indoor Football League.

The Express will begin play in the IFL in 2011.

Beyond the Game

The Reading Express is embracing its position as a

community champions in Reading and Berks County.

The Express are currently developing exciting community programs to engage its fans and area residents.

Junior Junction Hip Hop Crew: The Express announced a new

dance initiative for the 2011 season. The youth program that is

open to kids ages 6-16. It features two components: instructional

clinics for all and a Junior Junction dance team comprised of the

most-talented performers in Berks County. In addition to

performing at Express home games, the Junior Junction dance

team will also have the chance to participate in parades,

community appearances and other team functions.

Details are still being ironed out, but are some other community programs in the works:

Youth Football Community Contests Kids Zone

Proud Sponsors

The Express have a solid track record of strong and

sustainable sports marketing programs with numerous

Berks County companies, including:

Case Study

Fan Appreciation Night has always been successful

for the Reading Express. The organization has used

the special event to partner with its fans on unique and

exciting cause marketing efforts.

One of the most-successful events was the Wal-mart Prize Raffle on June 14, 2008. As the game night

sponsor, Wal-mart unified the fans in noise by giving out Thunderstick noisemakers to the first 2,000 fans.

Wal-mart also leveraged its sponsorship by raffling off 9 great prizes, with all the proceeds going to The

Children’s Miracle Network.

Prizes included:

The raffle was such a great success that The Children’s Miracle Network was presented with a check for

$6,000 at the end of the game.

As for getting Express fans to rally behind Wal-mart, the game sponsorship drew a solid return on the

investment. For the month of June, Wal-mart reported a sales record at Store #2614. The $10,100,487.00

shattered a previous mark of about $500,000. For the week of the game, Store #2614 was the top

performing store in the entire company (out of 3,850 stores), with total sales at $2,627,768.00.

Wii Game System

Gas Grill

15” LCD television

22” cut lawn mower

Digital Camera

$200 Wal-mart Gift Card

Rock Band for Xbox 360

GPS System

Blue Ray DVD Player

Case Study

Berks • Fire • Water Restorations, Inc.™ has sponsored

Fire Fighter Appreciation Night for the past four years.

The night has gotten bigger and better each year! It is important for Berks • Fire • Water Restorations,

Inc.™ to maintain communications with the Fire Fighters in our region and to have meaningful

interactions with the more than 500 Fire Fighters in attendance would take endless man hours.

Throughout the evening, the main focus is to honor the Fire Fighter’s service by giving their company a

night out to build camaraderie. The event includes:

•Special Reception in the Coca-Cola Lounge

for Fire Fighters and their families.

•Fire Company Motorcycle Brigade

•Company Honor Guard

•Fire Engines

•Fire Safety PSAs

•Video Tributes

Having a Ball: An exciting part of every game is watching the craziness

as fans catch footballs that are thrown or kicked into the stands. The

Berks • Fire • Water Restorations, Inc.™ logo has been placed on the

Reading Express game balls for the last four seasons.

This logo placement works as we have been called for two fires in

the past two years. When the company arrived at its clients’ homes, it

was rewarding to see the logo on a Reading Express football being proudly displayed in their

home. When disaster struck, Berks • Fire • Water Restorations, Inc.™ was the first name they thought of.

The Indoor Football League (IFL) is a team-

owned organization featuring the nation’s

strongest professional football league played indoors.

With nearly a half-million fans coming to IFL games each season,

the real heart beat in what the league is right in the stands.

In the 2010 season, the league boasted 26 teams in 15 states, with franchises from Alaska to Virginia and

as far south as Texas. The 2011 season promises to be an exciting year for the IFL, with several new

teams joining the ranks.

One of the great things about the IFL is that the league is

firmly planted on the path to the NFL for aspiring professional

players. The IFL has an existing track record of developing

players to be successful in upper outdoor leagues, including

the popular NFL, the well-respected Canadian League, and

the fledgling United Football League.

The league is led by Commissioner Tommy Benizio, who

brings over 15 years of experience in sport management.

He has worked in merchandising, public relations,

marketing and management in the ECHL, ACHL, CHL, WPHL,

af2 and the IFL.

For more info on the IFL, please visit www.goifl.com.

About the League

IFL Has a National Footprint

To set up a meeting to discuss partnership opportunities with the Reading Express, please contact:

Tim Glase

General Manager

610-468-1832 (mobile)

tglase@expressindoorfootball.com

Chris Thompson

Assistant General Manager/Head Coach

610-468-5392 (mobile)

cthompson@expressindoorfootball.com