READING A WOMAN’S MIND

in number of working womanin aspiration levels in nuclear families

Changing spending patterns

Values of woman

Less self centered / selfishAbility to dictate values to people

she can influenceCruelty in any form less enjoyed by

women

Abilities of a woman

Quick Visual graspPatienceEye for economyMore potential for WOMRe – use of packaging

materialTransmission and

reception of communication

Attitude to advertisements

Use of female sex symbols in advertisements:

1. The female form is more beautiful2. Men are both attracted and aroused by female

imagery3. Women are attracted but less aroused.

Depicting children can be more attractive to women

Reading a woman’s mind

PHYSICAL

When she attains puberty

EMOTIONAL

Her thinking faces a paradigm shift

17% of all Indian women are working women

31% of the Indian workforce are women

60% of all metro homes are working women

Working women constitute 37% of IT workforce

60% of Urban women live in nuclear families

80% of Urban working women work 6 days a week

90% of Urban working women are in regular full

time jobs

The Indian Woman

WORKING MOTHER

• Married working woman – large segment

• Change is inevitable Change in perspective

• Requirement for a balance between personal and professional life

• Provide a support for the same

Stay-at-home housewivesPlan-to work housewives

Just-a-job working woman Career oriented working woman

Working Mothers

4 PsPRODUCT :

Working Mother – Monthly issue80 to 100 pages

PLACE:

Metros (Delhi, Mumbai, Bangalore, Chennai)

PRICE:

Rs 39 only

PROMOTION:

Using experts’ testimonials

CONTENT

Balance YouGorgeous MomHealthy MomMom inspiration

Balance WorkDiversity at workCareer centreCoping Finance

Balance FamilyWellnessFamily focusLearning curveChild care

Body & Spirit

Career Centre

S – T – P SEGMENT – Urban woman (nuclear & extended family)

TARGET – 25 to 35

POSITIONING –An aid for the new mother to handle her babyAn aid to the corporate-home life balanceBrings you closer to your aspirational need