Reader profile/Pitch

Birte G. Barsch

Pitch• My magazine is going to be called Zeal it is going to be a

rock music magazine.• I called it Zeal because it is a synonym for passion and

power. Which are things you relate to rock music. As most rock artist have a strong passion for what they do.

• The magazine is aimed at a female audience, aged between 15- 25, who have a strong passion for rock music.

• My magazine would coast £3.00 as it is a more elegant throw away magazine. Also because most of the readers family have a ABC1 social grade and also have a job during the weekend. So they have quite a lot of money to spend.

• The magazine will include free downloads and links to different music sides, or videos. As well as possibly a QR code to make the magazine more interracial, since most of the audience uses digital medias a lot.

• As most of the people I asked for my survey would subscribe to a magazine. So I decided that I will have a advert for subscribing to “Zeal” with in my magazine.

• The magazine will include: Concert tips( gig guides), Interviews with artists or bands, album reviews.

• The magazine will have quite a simple look as it will have a font that is easy to read, as well as only using a few colours, and only a couple of photographs with quite a lot of negative space around them .

• My magazine is going to published by Team rock. As they already have a focus on rock music but they don`t publish a rock magazine for my target audience. By publishing my magazine they would have something that could compete against magazines like “Rock sound” and “kerrang!” as those have, more of less, the same target audience.

• The magazine will be a magazine that is published monthly, rather than weekly because then it could publish “this months best concert/ gig” or a comparison between different concerts that where on with in the month.

This is Mary. Mary is 17 years old and the typical Zeal reader. She spends most of her money on her passion for music. The money is spent on concert or gig tickets as well as on multiple rock magazines. She goes to at least two concerts every month depending on who is playing. She spends her spare time on studying her own instrument and also on meeting with her friends, who are also passionate musicians. Together they go different concerts, do music and discuss their new favourite bands and artists.

When she is not attending a concert she is a full time student who works during the weekends. Mary is from a family with a ABC1 social grade. Besides spending a lot of her money on music, she also spends a lot of time and money on fashion.

Reader profile

Mary is quite active on different social medias, such as Facebook, twitter and tumblr. She uses these social medias to connect with her friends, but also she uses it to keep up to date with her favourite bands and their fans.

She has her own iPhone as well as a tablet. She uses spotify to listen to her music but she also often buys the albums as actual CD`s because not all of her favourite bands are on spotify.

Reader profile