Read-A-Roo’s

Great Green State

A Read-A-Roo Branding and Outreach Campaign

Read-A-Roo’s

Great Green State

UNC-TV OUTREACH OBJECTIVE:

The purpose of this project is to promote a series of “healthy earth” initiatives by using UNC-TVs Read-a-Roo.

UNC-TV OUTREACH BENEFITS:

•Brand building and recognition overtime for both Read-A-Roo and UNC-TV.

•Aids in overall Outreach fund raising efforts.

•Allows the continuation of FREE community events and caregiver training.

•Further connects UNC-TV and Outreach to the community and life-changing entities they truly are.

2. Outreach

Read-A-Roo’s

Great Green State

Campaign Objective for Viewers:

•The purpose of this campaign is to educate and further the knowledge of school aged viewers and caregivers with tips, techniques and activities that help preserve North Carolina’s vast environmental landscape.

•The purpose of this campaign is to positively influence viewers and caregivers to apply these techniques to their lives and share their experiences with UNC-TV Outreach by submitting brief writings and action photos.

Benefits of the Campaign for Viewers:

•Promotes active and experiential learning.

•Builds the Read-A-Roo/UNC-TV brand.

3. The Viewer

Read-A-Roo’s

Great Green StateBenefits for Corporate Sponsors and Partners:

•25 on-air call-to-action “brought to you by…”messages

•Company “Green Theme”

•Just for Kids web presence

•Event presence (????)

•Statewide socially conscience, middle and upper class audience

•Brand building amongst mothers, youth and “tweens”Sponsor Required Commitments:

•Choose one of the available pre-determined GGS interactive tips and techniques to sponsor.

•Provide graphic for VO message and web graphic.

•Furnish information and trinkets to be distributed at various UNC-TV Outreach event as needed.

•$3,000

4. Sponsors

Read-A-Roo’s

Great Green State

Pre-Determined Great Green State Inter-Activities

Read-A-Roo Recycles

Read-A-Roo Picks up Litter

Read-A-Roo Plants a Tree

Read-A-Roo Cleans a Beach

Read-A-Roo Saves Energy

Read-A-Roo Plants a Garden

Read-A-Roo Conserves Water

5. Interactivities

Script Sample:

Hi kids! Did you know that by planting trees you help provide North Carolina with clean fresh air? Help me, Read-A-Roo, preserve our state by planting a tree with friends and family in your community and share your story at www.unctv.org/kids!

This initiative is brought to you by, ABC Corporation, “Putting kids first in our green world!”