ReachNow: Opportunities & Challenges in Electric Vehicle Car Sharing

Opportunities and Challenges in Electric Vehicle Car Sharing

Drive Oregon

ReachNow LLC, USA.

18 October, 2016.

Neighborhood Business/Associations | 2016 2

Our product.

• Premium fleet of BMWs & MINIs.

• Only pay per use using Member Key card or the

mobile App.

• Pick-up/drop-off vehicles on the street at legal

parking spaces anywhere within Business Area. No

need to feed the meter.

• Competitively priced, by the minute which includes

insurance, fuel/charging, and parking fees within our

Business Area.

• Need to take a longer trip? We offer capped rates at

three tiers – 3 hours, 12 hours and 24 hours.

On-demand flexible free-floating car sharing.

Drive Oregon | October 2016

Product.

3

Our Cars.


Electric

Vehicle

Cooper 2 Door

Electric Blue w/ black

Cooper 2 Door

White silver w/ black

328i xDrive

Glacier Silver

328i xDrive

Mineral Grey

i3 w/ REX

Clubman All4 S

Lapisluxury w/ silver

Clubman All4 S

Burgundy w/ silver

X1 Sport Activity

Vehicle

Our mobile app.

• iPhone and Android.

• Intuitive, premium, fun.

• 2 minute registration - fast identity verification

and access.

• Frequent additions to functionality.

• Book a car nearby up to 30 minutes in advance.

• Directions through Google or Apple maps.

• App serves as your member key.

• Park and lock at the end or during a reservation.

• Instant trip summary and invoice.

Neighborhood Business/Associations | 2016


5

Our service area.

35 square miles & growing!

400 cars by end of 2016.



Background.

Drivers.

6

Global megatrends… …are shaping the future of mobility.

Urbanization

Internet of Things

Regulatory Environment

On-Demand Services

Post-Materialism

Individualization

Demographic Changes

Locationbased

services

Integrated Multi-modal

solutions

Internet of Mobility Apps

Electric Cars

Flexibleindividualmobility

solutions

Intelligentparking

solutions

Car Sharing


Background.

• 70 BMW i3s in operation since April

2016

• 4 CCS fast chargers in use (2 BMW; 2

3rd party); High density network of

DCFC make it more viable.

• All recharging handled by our service

team; Customers generally do not plug

in/find EV parking; possible future

incentives for plugging in

• 180 Mile Range with extender;

practical range = 108 miles.

• 80% charge in 30 min; 2.5 more hours

for full charge

7

Seattle EV fleet.


Background.

• Marketing sustainability

• Coordination with corporate

messaging; awareness of technology

• Test drive aspect – convenient

extended test drive capabilities

• Lead generator for dealers

• Drive Clean Seattle – pushing

complete electric mobility

8

What went well?

Background.

9

Our Members.

46,2%

10,1%

- Median Age - - Education Level -

- Family Status -

- HH Gross Income (%) -

33HS/GED/Other

12%

4YR College55%

Post Graduate

33%

0

10

20

30

40

50

<$35K <$100K >$100KSingle Parent Partner w/ child

Single Partner no childFebruary 2015, n=1827


Background.

10

Use Cases.

other purposes18%

commuting15%

business meetings13%

attend events10%

dining and bars16%

meet friends15%

shopping13%

2015 DriveNow GmbH survey


Infrastructure.

11

CCS DCFC Stations.


Today in Portland…

• 6 operational

• 6 planned

2017-2018

• Electric utility ratepayers

fund many more

Electric Vehicles.

DriveNow entered the U.S. market in

San Francisco in June of 2012 with 70

all-electric BMW Active E cars and

installed approx. 50 L2 chargers to

support them.

In May 2014 DriveNow added 80 cars

to its fleet and opened up street parking

through a shared-data “pilot”.

DriveNow replaced Active E cars with

70 BMW i3 Rex cars in August of 2015.

In October, 2015 DriveNow suspended

service because regulatory framework

conditions with SFMTA were not in

place.

12

A Look Back.


Car sharing facts.

* The Impacts of Car2go on Vehicle Ownership, Modal Shift, Vehicle Miles Traveled, and Greenhouse Gas

Emissions: An Analysis of Five North American Cities; Authors: E. Martin and S. Shaheen. Working Paper. July

2016

Reduced Congestion & GHG

• Removes 7 to 11 vehicles from the road, per car share vehicle

• GHG 10%, and eases commutes of non-users by eliminating cars from roads and parking spaces.

Removes Old, Polluting Vehicles

• 2% to 5% of the car sharing population sold a vehicle

• Average sold vehicle age: 14.4 years

More Discretionary Income

• 7% to 10% of car share members did not acquire a vehicle

• Frees up monthly spendable income


Electric Vehicles.

Promote greater appreciation of

these technologies.

Facilitates long-term exposure

and learning with EV vehicles.

Over time, act as gateways to

improving market penetration of

EVs.

14

EV Car Sharing Opportunities.


Source: 2015 S. Shaheen, E. Martin, and A. Bansal, UCBerkeley

Electric vehicles.

Purchase price and resale value.

Additional fleet operating costs

associated with charging efforts.

Energy management

Insufficient DC charging infrastructure

leads to backhauling.

Investment in infrastructure

Rates vary between providers.

Member knowledge about electric

driving/range constraints.

15

Challenges.

BLINK

Chargepoint

NRG EVGo

ReachNow Charging Seattle (kWh)


Electric vehicles.

16

What’s next for ReachNow?


2017 330e

iPerformance (PHEV) - 22 mile

all electric range

Thank you.

ReachNow: Opportunities & Challenges in Electric Vehicle Car Sharing

Automotive

Transcript of ReachNow: Opportunities & Challenges in Electric Vehicle Car Sharing