Reaching the World for the Kingdom of God

Social Media andChristian Ministry

Presented by Naomi Jordan Cook

“So let's not allow ourselves to get fatigued doing good. At the right time we will harvest a good crop if we don’t give up, or quit. Right now, therefore, every time we get the chance, let us work for the benefit of

all, starting with the people closest to us in the community of faith.” Galatians 6:9-10, MSG

What is Social Media?

Social interaction with people in virtual communities and networks.

7 Top Reasons to use Social Media

1. Faster and free communication to the world

2. Free to minimal starting cost

3. Freedom of speech

4. Little to no experience needed to start

5. Multiple usages

6. Different platforms to create, promote, share idea

7. Reach and empower larger audiences

Types of Social Media PlatformsTypes Examples

Collaborative Projects Wikipedia

Blogs and Microblogs Twitter and Tumblr

Social Networking Sites Facebook

Social Streaming Periscope

Content Communities YouTube

Virtual Game-worlds World of Warcraft

Virtual Social Worlds Second Life

“Watch the way you talk. Let nothing foul or dirty come out of your mouth. Say only what helps, each word a gift.” Ephesians 4:29, MSG

Action StepsUse social media to empower and encourage

peoplePost prayers and inspirational quotesCongratulate friends and followers on

achievements

Types of Social Media Platforms

Resources

Types of Social Media Platforms

Resources

How to Use Social Media Platforms

How to Use Facebook

Benefits

More than 750 million active users Update easy with the lives of the

people around the world Share activities of the Ministry and

the Teaching of Jesus Christ Create a Facebook Page – Church,

Leaders of the Church, Books etc. Create Facebook Group – For

Discussion on subject Matter ex. Prayer Warriors update

How to Use FacebookShare Information: Post on Your and Others

Daily ScripturesTeaching from SundaysQuotes from Famous People and Church LeadersFrom other leadership postingUpcoming EventsUpload Pictures and BannersShare TestimoniesShare Products

How to Use FacebookCommunicate

Personal messages Chats Posting on their walls Tagging their names in posting Share Word of God (despite distance)

“Having your conversation honest among the Gentiles: that, whereas they speak against you as evildoers, they may by your good works, which they shall behold, glorify God in the day of visitation.” 1 Peters 2:12 KJV

Action StepsAlways be honest and transparent to peopleJust be the way God wants you to beJust enjoy and have fun engaging people through

social media.

How to Use TwitterBenefits

More formal platform than Facebook 23.5 million visitors a day271 million Active users a month Commonly known for business communications broadcasting news developments.Allows you to follow people and get updates from them daily People follow you Twitter is known for Micorbloging Easy to update on mobile deviceUpload picturesRetweet and favor tweets

How to Use Twitter How to Spread the Gospel

Post links of inspirational videos on teaching. Choose a variety of subjects to follow using Hashtag Hashtag - word or an unspaced phrase prefixed with the number sign #PILGRIMASSEMBLIES Hashtag- easy way to group through social networks on similar content with set messages.Create your ministry hashtagsDiscuss with people on updates on the “Trending Topics” of the day or even in a monthGreat for Quotes and ScripturesUse other twitter handle ( user account) to share with others @EdistoCOG @PILGRIMASSEMBLIE

How to Use TumblrPurpose

Use as a blog to write your posts and let others follow you.Some use as website to promote, share ideas and give information about main subject topics.Customize the look and feel as web blog siteShared on multiple Social Media simultaneously

http://living-for-my-jesus.tumblr.com/http://myheartbelongstochrist.tumblr.com/http://heckyeahjesussaves.tumblr.com/

How to Use TumblrTypes of Posts

Text (plainly text but can be added with images, videos and hyperlinks and can be edited)Photo (posted with a brief description; either uploaded from your PC, mobile or a link from images on other websites) Quote (consist of a title text, which is the quote, followed by its origin on a single line)

How to Use TumblrTypes of Posts

Link (consists of a single piece of a descriptive text and a link to the website being describe )Chat (post used to share a snippet of conversation)Audio (only one is permitted daily; consists of a single .mp3 file)Video (a post consists of an embedded video; can be uploaded from your PC or imported from websites such as YouTube and Vimeo)

How to Use InstagramGetting Started

Download and install this platform on your device to useCreate account to follow other usersAllows you to choose whom you share your photo with by clicking the “Direct” tabNew upcoming for User, have a lot of youthGreat to capture in the momentUse Hashtag very easy

How to Use InstagramFeatures

Feed Tab: an icon that looks like a house; allows you to scroll through posts by all of the users you are following.Popular Tab: enables you to see photos uploaded by other users that are getting attention from the Instagram community.News Tab: serves as your News Feeds page where you get updates as well as notifications on any comment likes and other activities you receiveedit your photos instantly before uploading itFilter people that can see the postingShare your photos on other social media platformSearch Hash Tag for events, updates

“No test or temptation that comes your way is beyond the course of what others have had to face. All you need to remember is that God will never let you down; he'll never let you be pushed past your limit; he'll always be there to help you come through it.” 1 Corinthians 10:13, MSG

Action StepsThink of ways how you will be able to plan your social

media to glorify God.

How to Use Google+Features

Mainly used in marketing one’s business, especially through blogging.Similar to Facebook, especially in its NewsfeedConnect and communicate with peopleUse across all Google platform such a mail, chat, project, sites etc.Users are able to Create circles with titles such as Followers, Friends, Following, Members, Church Family etc.

*Google gives your own youtube channel with the same youtube chanel

How to Use Google+Features

+Menu bar on the left HOME: is your Newsfeed where you see posts of other peoplePROFILE: your landing page; it is what you let others see in your accountPHOTOS: compilation of images you uploaded

How to Use Google+Features

PEOPLE: where you can see people that are on G+ (ones you follow, will be following, and who follow you).

EVENTS: can be live video hangouts, actual events, or online events.

LOCAL: connected to your location; shows you relevant businesses

How to Use LinkedInFeatures

Keeping connections, especially for businesses.Update your profileUpload a copy of your resumeAsk for recommendations and introductions Join and participate in LinkedIn groups Connect by Giving personal note on your invitation

How to Use PeriscopeImportant Things to Know

Periscope is Twitter's new live-streaming video appAllows you to watch and broadcast live video from all across the globeSaves the video streams once you are finished, so that anyone can view them for up to 24 hoursLive feeds can be shot from iPhones and iPads and watched through smartphones, desktops or laptops either through the app or on Twitter's siteIn order to shoot video, need a Twitter accountDownload through app storeAvailable for both Apple and Android

How to Use PeriscopeHow to Engage Followers

Titles are everything. Titles are what attract people to watch your live video so make them interestingWhen you’re watching a live stream, tap on the screen to give the broadcaster hearts. Hearts measure popularity on The chat function makes it easy for you to interact with your audience as a Broadcaster and interact with Broadcasters as a viewerAs a Broadcaster make sure to talk back to your audience

How to Use SnapchatFeatures

Snapchat is a fun messaging application for sharing moments.You can take a photo or a videoAdd a caption or doodleSend it to a friend or add it to your story to share with some or all of your friendsFriends can view snaps for up to 10 seconds, and then it disappears

How to Use SnapchatTricks you Should Know

Blow up emoji charactersSee who watched your storyTap – don’t hold – stories and snaps to see themSwitch between cameras while filmingWrite multiple lines of textUse real-time video chatting

Checklist for Launching a Social Media Campaign

What to do before

❑ Choose your goals

❑ Establish a timeline

❑ Have a clear promotion strategy

❑ Know your target audience

❑ Choose a campaign hashtag

❑ Set up monitoring streams

❑ Establish your campaigns platform

Launch a Social Media CampaignWhat to do during

❑ Monitor streams for any issues, resolve them ❑ Track mentions to judge campaign popularity ❑ Use analytics to track your KPIs ❑ Adjust the campaign strategy if necessary ❑ Ensure all your tracking is functional ❑ Engage participants ❑ Engage the media

Launch a Social Media Campaign

What to do after

❑ Push leads into your CRM system ❑ Gather all your KPI metrics ❑ Conduct a campaign retrospective ❑ Present your retrospective to your team/superiors

“Let your servants see what you’re best at the ways you rule and bless your children. And let the loveliness of our Lord, our God, rest on us, confirming the work that we do. Oh, yes. Affirm the work that we do!” Psalms 90:17, MSG

Action StepsGod wants us to enjoy everythingGod want us to build relationship with others.As a Christian our first priority is God first God does not want us to be stagnant in our growth

Growing Your Social Media Audience

Choose a platform wisely to use with your church/ministry

Start with at least two Social Media platform

Create hashtag for Ministries, books, Messages etc.

Look at the benefit the social media can bring to the ministry

Introduce your message/service well to the people of God

Give people an idea as to what you are offering.

Spread the Gospel by having a good and catchy invitation.

Use Video and Audio SnippetsCreate Fun Banners

Introduce your message/service well to the people of God

Give people an idea as to what you are offering.

Spread the Gospel by having a good and catchy invitation.

Use Video and Audio SnippetsCreate Fun Banners

Have Some Giveaway

To effectively attract people to your community, give them something to let them know you are on social media. Ex. Free sermon/message, music, ebooks

Create Surveys and questionnaires

• Stay Consistent and Have Fun

Keep Social Media Platform with same look and style

Be Interactive

Respond well and promptly to the questions, comments and suggestions of your followers.

Ask questions to followers

• Update your posts regularly

Post at least 2x a day Know when to post to your audience

Monetizing Your Social Media

• 1. Create your own online store• 2. Give special promotions.• 3. Have a mailing list.• 4. Cross-promote throughout all

social media platforms you use.• 5. Engage your audience.• 6. Have a creative campaign of

your brand, service and church.• 7. Create ads and advertise your

message.

Contact

• Facebook: naomi.d.cook

• Instagram: naomidcook

• Twitter: naomidcook

• Pintrest: naomicookglobal

• Website: naomicook.com

For consulting, please email naomi@virtualnetglobe.com.

The End