Cross-Media data 2021 | FLÄCHENMANAGERPrice list No. 11, valid from 01.01.2021www.flaechenmanager.com

»Reaching the professionals in the green and area care: Municipality - Landscaping - Facility«

Title Portrait FLÄCHENMANAGER 2Short & Sweet 3Technical data 4Subscribers 5Topics | Dates 2021 6Formats | Prices 8Special Placements | Additions | Discounts 9Special Advertising Formats | Print shop 10Online advertising 11www.gruener-stellenmarkt.de 14Partner magazines | Target groups 15Your contact persons for your advertising 16

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Title Portrait FLÄCHENMANAGER

The FLÄCHENMANAGER is the magazine for decision-makers in green and area maintenance.

Four times a year it offers all the information that care pro-fessionals need - streamlined and entertainingly prepared:

» Innovations and new products from the field of care technology. » Presentation of work processes (best practice). » Tips for rational operational and column management. » New laws and regulations with regard to the use of technology and liability. » Job market and machine exchange. » Scientific findings presented in a compact and comprehensible way.

Claudia von Freyberg (responsible) T + 49 (0) 7 11 / 45 07 – 1 84F + 49 (0) 7 11 / 45 07 – 2 07 cvonfreyberg@ulmer.de

communication channels

Print

Social

Live Digital

» trade journal » special editions

» e-paper » trade fair apps » website » archive

» congresses » expert shows » trade fairs » award ceremonies » online seminars

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Short & SweetThe only cross-target group magazine for professionals in green and area maintenance

The Target Group » Site manager and manager of building yards » Landscaping entrepreneurs » Contractors » Commercial maintenance staff » Property manager

Frequency of Publication | Volume4 x per year | 11. volume 2021

EditionPrint editions: 11.488Distributed editions: 10.140Sold editions: 1.686(III. quarter 2019 – II. quarter 2020)

Geographic DistributionInland: 97% 9.836Abroad (A, CH and others): 3% 304Actual circulation: 100% 10.140

Media Solutions for Your Communication Goals » Ads » Special forms of advertising: Flap | Inserts | Tip-On card » Supplements from 290.– € / thousand » Special supplement on the topic of sports area maintenance » Online advertising from 150.– € possible

Purchase PriceInland annual subscription: 64.– €

Contact PersonMarc Alber T + 49 (0) 7 11 / 45 07 – 1 26F + 49 (0) 7 11 / 45 07 – 221malber@ulmer.de

Ad Schedulinganzeigen@ulmer.de (bitte bei Buchung Zeitschriftentitel angeben)

PublisherVerlag Eugen Ulmer KG | Wollgrasweg 41 | 70599 StuttgartT + 49 (0) 7 11 / 45 07 – 0 | F + 49 (0) 7 11 / 45 07 – 1 20info@ulmer.de | www.ulmer-verlag.de

Terms of paymentPayable within 30 days without discount

Terms and Conditions Bank details

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Technical dataMagazine FormatBleed format: 210 mm × 297 mm (Width × height)Type area format: 175 mm × 270 mm (Width × height)

Formats in Type Area

Spalten Width × height in text part

Width × height in the advertisement section and the section »Aktuell«

1sp 56 × 270 mm 40 × 270 mm

2sp 115 × 270 mm 85 × 270 mm

3sp 175 × 270 mm 130 × 270 mm

4sp — 175 × 270 mm

Printing and Processing PrintingSheet offset | 1 / 1 to 4 / 4 in colour

PaperCover: woodfree picture print glossy 170 g / m2Inside: woodfree picture print matt 90 g / m2

ProcessingAdhesive bindingImportant text and image elements must be placed at least 10 mm from the net format!

Digital Printing InformationPrinting Order: Black – Cyan – Magenta – Yellow. Profile ISO coated v2 (EU).Tonal range: half tones min. 2 % to max. 98 %. The dot gain in the mid-tone range is 17% for black and 14% for chromatic colors.Total ink application: max. 330 %. Please do not use DCS for-mats, hairlines (minimum: 0.1 mm), RGB / LAB images and duplex images with special colours.Advertisements with special colours must be created in CMYK with the correct mixing ratios of the desired HKS col-our designations.Four-colour advertisements must also be created in CMYK for the four-colour process.

Data TransmissionPlease send the print documents for your advertisement (including the title of the journal) by e-mail to the publisher:

Ad SchedulingT + 49 (0) 7 11 / 45 07 –1 86 | F + 49 (0) 7 11 / 45 07 – 2 21 anzeigen@ulmer.de

Data FormatPrintable PDF (PDF / X-3). Data formats such as Freehand, Photoshop, Word, Corel Draw etc. only after consultation. The production of print documents according to other templates will be charged.

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Subscribers*

5.073 Exemplare* Municipality 50 %

Facility 24,3 %

Landscaping 25,7 %

2.603 Exemplare*

2.464 Exemplare*

Mun

icip

ailit

yLa

ndsc

apin

gFa

cilit

y

»»

»

» Site managers and managers of building yards » Manager of road maintenance depots » Garden and park authorities

» Landscaping entrepreneurs » Machinery cooperatives and contractors with municipal work

* Source: Figures from sales file FLÄCHENMANAGER, Eugen Ulmer KG

With FLÄCHENMANAGER, the cross-target group magazine in green and area mainte-nance, you can reach the municipalities in Germany.

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Topics | Dates 2021 Here are the current topics

Edition Dates Topics Specials/Seminars Trade fairs / Exhibitions

1 PD:AD:

30.03.21 24.02.21

Focus: Lawn and garden maintenanceMowing or mulchingBattery-powered devicesSeed MixturesPreliminary report Grünberger GrünpflegetageFair preview Forst live

Grünberger Grünpflegetage Grünberg 07.-08.04.21

Forst live Offenburg-Ortenau 16.-18.4.21

Deutsche Baumpflegetage Augsburg 04.-6.05.21

2 PD:AD:

08.06.21 04.05.21

Focus: Surface cleaning Weed removal - thermal and mechanicalPressure washer/brushesSweepers IrrigationReview of the German Tree Care Days

Special section demopark 2021

demopark Eisenach 20.-22.06.21

Subject to change without notice.PD: publication date | AD: advertising deadline

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Edition Dates Topics Specials/Seminars Trade fairs / Exhibitions

3 PD:AD:

07.09.21 04.08.21

Focus: Winter road maintenance Leaf removal and recyclingBattery TechnologySoftware application in the operational practiceMunicipal carrier vehiclesOutlook IAA, FrankfurtExhibition preview Kommunale, NurembergPreview A+A, Düsseldorfdemopark trade fair report

Special sectionProduct innovations Pflegemesse 2GO

IAA München 07.-12.09.21

Nordbau Neumünster 08.-12.09.21

Kommunale Nürnberg 20.+21.10.21

A+A Düsseldorf 26.-29.10.21

4 PD:AD:

07.12.21 05.11.21

Focus: Woods and tree careEquipment for tree care and clearingSawn timber processing TrailersTree anchoragesEngines, oils and fuelsWorkwear and occupational safetyFleet ManagementProcurement of green maintenance technology Preview state care days Veitshöchheim

Special Supplement: FM SPORT

Advertising deadline 29.10.21

Subject to change without notice.PD: publication date | AD: advertising deadline

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mm price bw: 3,20 €. All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply. * plus 3 mm bleed all around.

Formats | PricesFormats Width × Height Colour Prices / €1/3 Type area format

175 × 88 mm 56 × 270 mm

bw2c3c4c

1,152.– 1,522.– 1,892.– 2,262.–

Bleed format*210 × 105 mm 72 × 297 mm

bw2c3c4c

1,267.– 1,637.– 2,007.– 2,377.–

1/4 Type area format 175 × 65 mm 85 × 133 mm

bw2c3c4c

864.– 1,234.– 1,604.– 1,974.–

Bleed format*210 × 84 mm102 × 148 mm

bw2c3c4c

950.– 1,320.– 1,690.– 2,060.–

1/8 Type area format 175 × 32 mm 85 × 65 mm

bw2c3c4c

432.– 582.– 732.– 882.–

Formats Width × Height Colour Prices / €1/1 Type area format

175 × 270 mmbw2c3c4c

3,456.– 3,826.– 4,196.– 4,566.–

Bleed format*210 × 297 mm

bw2c3c4c

3,802.– 4,172.– 4,542.– 4,912.–

2/3 Type area format 175 × 178 mm116 × 270 mm

bw2c3c4c

2,304.– 2,674.– 3,044.– 3,414.–

Bleed format*210 × 192 mm133 × 297 mm

bw2c3c4c

2,534.– 2,904.– 3,274.– 3,644–

1/2 Type area format175 × 133 mm 85 × 270 mm

bw2c3c4c

1,728.– 2,098– 2,468.– 2,838.–

Bleed format*210 × 148 mm102 × 297 mm

bw2c3c4c

1,901.– 2,271.– 2,641.– 3,011.–

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Discountsin case of purchase within 12 months (balance sheet year) and existence of a discount agreement.

quantity discount

1 page 5 %

2 pages 10 %

3 pages 15 %

5 pages 20 %

Color and bleed surcharges are discounted.

Classified AdsJob vacancies, mm price bw, 1 column 3.20 €Box number charge 8.— €Digital publication of your job advertisement is possible. See page 13.

Special Placements | Additions | DiscountsSpecial Placements

Type of advert Format Width × Height Colour Prices

in €Ad on editorial page

72 × 297 mm plus 3 mm bleed allowance all round

4c 2,852.–

Junior Page in bleed format

132 × 189 mm plus 3 mm bleed allowance all round

4c 3,344.–

Text part ads each 40 mm wide gap each 56 mm wide gap(minimum calculation 50 mm)

bw 5.34 per mm/gap

7.13 per mm/gap

FarbzuschlägeNormal colours according to Euro scale per colour 370.– €up to 150 mm ad space per colour 150.– €up to 100 mm ad space per colour 75.– €spot colour (HKS) per colour 420.– €Colour adjustments reserved for technical reasons.

Binding placement regulations: 20 % surcharge Advertisements over band and type area: 10 % surcharge

All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply.

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Special Advertising Formats | Print shopSpecial advertising format

Beschreibung

Flap* » Side-high flap on the front of the title. » An ad can be placed on the inside and outside of the flap. » The upper 8 cm are reserved for the publisher for title and logo.

Bound-in insert* » Deliver in untrimmed size 215 × 305 mm (W × H) folded (up to 25 g individual weight). » 2 pages: 5,894.– € » 4 pages: 6,386.– € » 6 pages: 8,842.– €

Tip-on-card/CD* » The gluing is only possible in connection with a 1/1 page carrier display. » Formats, placement, prices and details on request.

* No discounts on flaps, supplements, bound-in inserts, tip-on cards and additional techni-cal costs. For shipping address see print shop.

Special advertising format

Beschreibung

Supplements* » Maximum format 205 × 297 mm (W × H) Entire supplement / partial supplement from 2,000 copies » up to 25 g weight: 290.– € per 1000 expl. up to 35 g weight: 325.– € per 1000 expl. up to 50 g weight: 375.– € per 1000 expl.

» Higher weights and partial inserts less than 2,000 copies on request. If technical processing is difficult, surcharge according to the respective conditions. » Sample: Before order acceptance the publisher requires three samples by the closing date for advertisements of the respective issue at the latest. The binding nature of the order cannot be finally decided until the samples have been submitted. » Enclosures may not contain advertising of other companies.

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FLA

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LOGO TITLE

Print shopKonradinHeckelKonradin Druck GmbHAbt. Versand - Herr KienzleKohlhammerstr. 1-55 70771 Leinfelden-Echterdingen

Delivery noteFor „FLÄCHENMANAGER- Nr. ...“

Delivery date14 days before publication. At the same time please send at least 3 samples directly to the publisher.

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Online advertisingwww.flaechenmanager.com The professional magazine FLÄCHENMANAGER is a sought-after guide for the professionals of green and area maintenance. With „Best practice“ examples from practice, tips on laws, presentation of new products and much more, FLÄCHENMANAGER is an important companion in everyday professional life. The specialist portal flaechenmanager.com offers supplementary, up-to-date information about the practice and thus specifically addresses the decision-makers of green and area care. 728 x 901

160 x 600

3

468 x 602

560 x 1004

300 x 250

5

300 x 1006

Standard Formats

Format Prices in € /per month**

Width x Height in pixels

1 Superbanner 310.– 728 x 90

2 Full-Size-Banner 290.– 468 x 60

3 Skyscraper 350.– 160 x 600

1+3 Hockeystick 640.– 728 x 90 160 x 600

4 Content Ad 310.– 560 x 100

5 Medium Rectangle 275.– 300 x 250

6 Button 150.– 300 x 100

* All prices plus VAT. All advertising formats run in rotation.

Dates + FactsVisits/month 1.008 Page Impressions/month 1.960

All values are an average from the period 01.01. to 30.06.2020. Daily updated figures on request.

Source: Google Analytics

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Online advertisingAd bundlesMaximum performance - With our ad bundles, you can ensure that your advertising is displayed on all end devices.

Ad bundle 1-4 1 2 3 4

Superbanner 728 x 90

Full-Size-Banner 468 x 60

Skyscraper 160 x 600

Content Ad 560 x 100

Medium Rectangle 300 x 250 300 x 250

Button 300 x 100 300 x 100

Prices in € / month 310,- 290- 350,- 310,-

* All prices plus VAT. All advertising formats run in rotation.

PC, Laptop Smartphone, Tablet

Advertorial

Data TransmissionData formats GIF, JPG, PNG, HTMLFile size max. 40 KBTime period Delivery no later than 5 working days before the start of the campaignDelivery to anzeigen@ulmer.de

The general terms and conditions for online advertising can be found at www.ulmer-verlag.de/agb

Publication date monthly

Format Online Advertorial

Prices in € / month 555,–

* All prices plus VAT

Discounts 6 months 5 % discount12 months 10 % discount

Prominent teaser on the homepage of flaechenmanager.com. The teaser links to the full version of your online advertorial within the trade portal flaechenmanager.com.

For more information contact us. You can find our contact information on the last page.

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Special newsletter

and throw a look at one of our Sondernewsletter

See for yourself Distribution of the contents via • the newsletter• target group specific portals• associated social media

channels Facebook and Instagram

Figures Average number of recipients: 5.908Average opening rate: 33%Average click-to-open rate: 11%Average unsubscribe rate: 0,64%

Target group Depending upon topic owners and Entscheider from the industries landscaping, municipality, Facility, horticulture, garden specialized trade, floristry and further.

Corporate article in Exhibition newsletter example

Corporate article in Topic newsletter example

Corporate article Editorially prepared product (collective) articles marked as advertising, with picture and teaser in the newsletter.

Banner advertisingImage display between Newsletter-Articles Format: 560 x 100 pixels

Advertising possibilities:NEWSLETTER

Advertorial

Information on topics, dates and conditions on request

Online advertising

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www.gruener-stellenmarkt.deThe job exchange for horticulture and agriculture• An average of 7,300 meetings* (visits) per month and 29,500 page

views* (page impressions)

• Trust with employers: Over 800 job vacancies per year

• Crossmedia Plus: Get bookers from print job advertisements with additional online booking 60 days running time for the price of 30 days!

• Agencies receive 15 % agency commission with proof

• Trade magazine subscribers receive with the voucher code ABO-2021 one basic job offer free of charge per year

• Traineeships and internships cost only 49,- €**, job applications are generally free of charge

* Figures from Google Analytics 01.01.2019-31.12.2019** All prices plus VAT.

• Bookers of print job advertisements will receive 60 days running time for the price of 30 days with additional online booking!

Crossmedia PLUSOnline Basic

• Text ad

• 199,– €**/60 days online plus VAT

• 149,– €**/30 days online plus VAT

Online Premium

• 299,– €**/60 days online plus VAT

• 249,– €**/30 days online plus VAT

• Stand out from the crowd: text ad + logo + PDF info material

You can find extension options, refresh and further additional services under: www.gruener-stellenmarkt.de/Preisliste

Advertisement planning and consultingMaria ScheurenbrandT + 49 (0) 7 11 / 45 07 – 1 42 | F – 2 21anzeigen@ulmer.de

Please specify in subject: Grüner Stellenmarktwww.gruener-stellenmarkt.deClick here for more information.

15

Partner magazines | Target groups

BAU GaLaBau

Kirche

PLANUNG

Landschaftsarchitekten

KommuneBauamt, Stadtplanung, Grünflächenamt

WohnungswirtschaftImmobilienwirtschaft

NATURSCHUTZ

Landschaftsarchitekten

BehördenNaturschutzverbände

PFLEGE GaLaBau (nur Pflege)

Kommunen (Bauhöfe)Kommunale Eigenbetriebe

FacilityWohnungswirtschaftHausmeister

Zahlreiche weitere Zielgruppen

Auftragnehmer

Auftraggeber / Auftragnehmer

Ulmer Lernportal (ULP)

FASSADEN-

BEGRÜNUNG

90deGREEN zeigt, was

bei der Begrünung von

Wänden möglich ist

01...2021

Magazin für Planung,Bau und Ausstattung

www.freiraumgestalter.net

STADTPLÄTZE Portsmouthplatz Duisburg – Die Über-deckelung der Stadtautobahn ermög-licht einen großen Bahnhofsplatz

PORTRÄT Wohnungswirtschaft Grüner Markt Wien, Kommune Bad Kreuznach, Landschaftsarchitekten zwoPK, Wien

TRENDSPORT Pumptrack – Was es bei der Planung und Anlage der wellenförmigen Rund-kurse zu beachten gilt.

www.freiraumgestalter.netE-Paper

TROCKEN-MAUERN.INFO

www.flaechenmanager.com E-Paper

Newsletter

www.dega-galabau.deE-Paper

Newsletter

+

www.nul-online.deE-Paper

Newsletter

Auftraggeber

+

+

GARTEN- FOTOGRAFEN-NETZWERKwww.gartenpraxis.de

E-PaperNewsletter

PrintDigital

Newsletter

+

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gruener-stellenmarkt.deJobbörse für die grüne Branche.

Stand 7-2020

BAU öffentlich/halböffenlich/ gewerblich

privat (Gartengestaltung)

PLANUNG öffentlich/halböffenlich/ gewerblich

privat (Gartenplanung)

NATURSCHUTZ

PFLEGE öffentlich/halböffenlich/ gewerblich

kommunal

privat (Gartenpflege)

SPORT + GOLF (Bau und Pflege)

Ausbildung im GaLaBau

Magazin / Zeitung / Sonderprodukt Zeitschrift

Buch

Digitale Produkte

Garten.Stadt.Landschaft

ZIELGRUPPENLANDKARTE

BAUGaLaBau

Kirche

PLANUNG

Landschaftsarchitekten

KommuneBauamt, Stadtplanung, Grünflächenamt

WohnungswirtschaftImmobilienwirtschaft

NATURSCHUTZ

Landschaftsarchitekten

BehördenNaturschutzverbände

PFLEGEGaLaBau (nur Pflege)

Kommunen (Bauhöfe)Kommunale Eigenbetriebe

FacilityWohnungswirtschaftHausmeister

Zahlreiche weitere Zielgruppen

Auftragnehmer

Auftraggeber / Auftragnehmer

Ulmer Lernportal (ULP)

FASSADEN-

BEGRÜNUNG

90deGREEN zeigt, was

bei der Begrünung von

Wänden möglich ist

01...2021

Magazin für Planung,Bau und Ausstattung

www.freiraumgestalter.net

STADTPLÄTZE Portsmouthplatz Duisburg – Die Über-deckelung der Stadtautobahn ermög-licht einen großen Bahnhofsplatz

PORTRÄT Wohnungswirtschaft Grüner Markt Wien, Kommune Bad Kreuznach, Landschaftsarchitekten zwoPK, Wien

TRENDSPORT Pumptrack – Was es bei der Planung und Anlage der wellenförmigen Rund-kurse zu beachten gilt.

www.freiraumgestalter.netE-Paper

TROCKEN-MAUERN.INFO

www.flaechenmanager.com E-Paper

Newsletter

www.dega-galabau.deE-Paper

Newsletter

+

www.nul-online.deE-Paper

Newsletter

Auftraggeber

+

+

GARTEN- FOTOGRAFEN-NETZWERK www.gartenpraxis.de

E-PaperNewsletter

PrintDigital

Newsletter

+

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gk-maschinenmarkt.comBörse für GaLaBau-, Landwirtschafts- und Kommunal technik.

gruener-stellenmarkt.deJobbörse für die grüne Branche.

Stand 7-2020

BAU öffentlich/halböffenlich/ gewerblich

privat (Gartengestaltung)

PLANUNG öffentlich/halböffenlich/ gewerblich

privat (Gartenplanung)

NATURSCHUTZ

PFLEGE öffentlich/halböffenlich/ gewerblich

kommunal

privat (Gartenpflege)

SPORT + GOLF (Bau und Pflege)

Ausbildung im GaLaBau

Magazin / Zeitung / Sonderprodukt Zeitschrift

Buch

Digitale Produkte

Garten.Stadt.Landschaft

ZIELGRUPPENLANDKARTE

SPORT

Bau- und Pflegefirmen

Vereine

Behörden

iGBW-Bilderwörterbuchwww.ulmer.de/bilderwoerterbuch

Handbuch RasenRasentyp. Rasenbewirtschaftung. Einsatzbereiche. Eigenschaften.

von Martin Thieme-Hack

+

Praxistag Garten

Online-Seminare Online-

Seminare

+

SPORT

Bau- und Pflegefirmen

Vereine

Behörden

iGBW-Bilderwörterbuchwww.ulmer.de/bilderwoerterbuch

Handbuch RasenRasentyp. Rasenbewirtschaftung. Einsatzbereiche. Eigenschaften.

von Martin Thieme-Hack

+

Praxistag Garten

Online-SeminareOnline-

Seminare

+

For more information contact us. You can find our contact information on the last page.

Publishing Address

Verlag Eugen Ulmer KG Wollgrasweg 41

70599 Stuttgart

T + 49 (0) 7 11 / 45 07 – 0F + 49 (0) 7 11 / 45 07 – 2 21

anzeigen@ulmer.de

Head of Marketing and Sales

Marc AlberT + 49 (0) 7 11 / 45 07 – 1 26 F + 49 (0) 7 11 / 45 07 – 2 21malber@ulmer.de

Ad Scheduling

T + 49 (0) 7 11 / 45 07 – 1 86 F + 49 (0) 7 11 / 45 07 – 2 21anzeigen@ulmer.de

(bitte bei Buchung Zeitschriftentitel angeben)

Your contact persons for your advertisingPublishing House Representatives

SW Medienvertretung Saupe + Weber OHG (Lauffen)

T + 49 (0) 71 33 / 96 11 96F + 49 (0) 71 33 / 96 11 98

info@saupe-medien.dewww.saupe-medien.de

Baden-Württemberg Frankreich und Schweiz

SW Medienvertretung Saupe + Weber OHG (Aalen)

T + 49 (0) 73 61 / 3 8 03 8 – 0F + 49 (0) 73 61 / 3 8 03 8 – 38

info@saupe-medien.dewww.saupe-medien.de

Bayern Brandenburg und Sachsen-Anhalt (südlich der A2/E30) Sachsen Thüringen Hessen Rheinland-Pfalz Saarland

Italien und Österreich

Medienvertretung Walkenhorst e.K

T + 49 (0) 251 / 97 20 51 28

walkenhorst@mv-walkenhorst.dewww.mv-walkenhorst.de

Berlin Brandenburg und Sachsen-Anhalt (nördlich der A2/E30) Bremen Hamburg Mecklen burg -Vorpommern Niedersachsen Nordrhein-Westfalen Schleswig-Holstein

Niederlande, Belgien und Dänemark