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Reaching out to Consumers in Naples and Beyond:

Deploying Smart SEO Strategies

March 2, 2017

Image 1: Hire an SEO Specialist to Connect with Your Clients Better Online

In this modern age, newspaper print ads and signboards on your shop may not be enough to send your message across to local clients and beyond. Have you ever considered setting up a website and a Facebook page for your business? Many company owners find this task daunting, as these marketing methods may require some level of skill. However, creating an online presence is not as hard as it looks, and the perks are almost instantaneous. For this, you can call on web

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developers and SEO strategists to lend a hand in updating your business and making it as competitive as possible. Why Consumer Response Is Important It may not be that easy to grasp how impactful an SEO-centered website can be for business. But it truly boils down to how the public reacts. Studies on consumer behavior find that when a new product or trend comes out, majority of potential clients fire up their PCs, laptops, and smartphones and check out a company website. Around 30% of customers choose to follow social media channels such as Facebook, Twitter, and Instagram to help them decide whether they want to buy a product, eat at a restaurant, and the like. How else do customers prefer to be informed about their fave brands? MarketingSherpa conducted a survey and found that around 60% of customers in the US want to receive updates about products and promos via email. Various methods like reading online newsletters, downloading an app, and receiving text messages are seen as alternatives too. So why should you keep clients engaged? SEO experts explain that 62% of the public are likely to stop purchasing a brand if they feel that the website and overall online experience is not helpful enough for them. Given that consumers are now more tech-savvy and dependent on their gadgets, it is then imperative to properly set up and maintain a website. How Businesses Plan to Move Forward In a city like Naples, SEO definitely plays a big role in determining which company stays on top. This is why both small and large businesses seek the assistance of experts in the industry. SEO firms can do all the legwork for you, performing research on your target market, and making sure that your website stays up-to-date, relevant, and reliable for each and every visitor. Aside from focusing on vital SEO elements, these specialists will also work on improving the interactivity of your websites and other accounts. This can be a huge plus as it opens up channels for you to gauge how clients think of your business. Comments, messages, and reactions through social media can also be factors to consider when you come up with new products and services.

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About Customer Finder Marketing: Think outside the box and drive your business forward with help from Customer Finder Marketing. We believe that with brilliant web design, and with the right SEO strategies in play, your company will surely become valuable to your customers. Talk to us about your goals, and our expert teams will work with you to achieve them. Sources: Marketing Research Chart: How Consumers Prefer to Receive Updates and Promotions from Brands, MarketingSherpa.com Small Business Websites in 2016: A Survey, Clutch.co How Website Experience Affects Consumer Behavior, Blogs.Adobe.com