Reaching new audiences

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YouTube

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Remarketing

National Acquisition Strategies:Digital

National Acquisition Strategies:Social

Reaching new audiences with low acquisition costs

National Acquisition Strategies: Mail, Phone, Website, Email

What’s Working … Where We Need To Focus…

Acquisition

Retention

&Awareness

Membership Retention

• Increase Membership Awareness:– Educate that we are a membership organization and 100%

self-supported– Membership is a way to give back– Membership dues count toward your total giving to the

University

At the Club Level

National Retention Strategies:Mail

National Retention Strategies:Email

Non-Member vs. Member

National Retention Strategies:Website

Bringing It Together:

• Clubs are the “home” to our members (gives meaning to our signature thought: For those that leave Michigan, but for whom Michigan never leaves)

• Clubs are a strategic focus for membership moving forward

• Clubs play an integral role in acquiring and even a bigger role in retaining members through all of your activities and engagement

• Working together across the whole organization to support clubs in driving membership

Appendix

Transaction

Pride

Pillars w/ an

emphasis on giving

back

Membership Message