Reaching 240,000 Homes in Guilford, Alamance, Forsyth ... · & service providers, making it an...
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EXPERIENCED AND PROVEN Our 30 years of marketing experience and local, consistent presence in the Piedmont/ Triad ensure you are working with a company you can trust to grow your business. We invite you to call any of our advertisers for a reference! LOCAL! We believe there is great value in being seen among a select group of reputable, local businesses. Our local, customized coupon booklets feature a great variety of restaurants & service providers, making it an anticipated arrival in consumer mailboxes. AFFORDABLE Dollar-for-dollar, co-op direct mail is the most cost-effective, consumer-focused marketing option to drive new customers to your business. The actual cost, including type-setting, design, postage and printing, is just pennies per home. All businesses, both small and large, can be the “talk of the town!” TARGETED Our geographic and demographic specific mailing zones allow you to mail to your ideal customer. No wasted coverage! Not zip code saturation! We get you in touch with consumers most likely to do business with you. We also target households with the highest incomes—and the spending power! TRACKABLE AND MEASURABLE The great thing about advertising with us is that you can track your return on investment. Counting your coupons is the most obvious way. You can certainly gather lots of great information about your customers, both new and old. But, this type of marketing takes you far beyond coupon counting! Your company is branded as the consumers view each and every ad in our booklet, regardless of whether that consumer chooses to redeem your offer. Our local appeal allows you to become a household name to those consumers viewing your coupon. ANTICIPATED AND EFFECTIVE According to AC Nielsen, 94% of Americans use Direct Mail Coupons. Consumers anticipate their arrival! We place your ad directly in the hands of those consumers. CUSTOMIZABLE We believe very strongly in quality and brand recognition. Choose the number of homes you want to mail. Change your ad content and ad copy every mailing. Design your ad yourself, or let our talented artist create it for you—this service is included! TALKOFTHETOWNCOUPONS.COM Our digital program will give you your own piece of the web at talkofthetowncoupons.com! You receive unlimited access to add, delete or modify your online coupons. Your updated coupons are part of our weekly email blast to our subscribers. From your dedicated web page on our site, visitors have a link to your website. We make it easy for you and your customers to share your coupons! Tweet ’em, Facebook ’em, email ’em…the possibilities are endless. New insights into your online program, help you harvest important data - views, click- throughs, interactions with your coupons, etc. Our technology allows you to track lead generation from our site to your door! NEW DIGITAL EXPERIENCE! Reaching 240,000 Homes in Guilford, Alamance, Forsyth, Randolph, Davie, Davidson, Stokes, Rockingham & Orange Counties Our co-operative advertising booklet allows local businesses of all sizes to come together in a cost-effective way to brand and grow their businesses. Small Investment Big Results! Since 1987
Transcript of Reaching 240,000 Homes in Guilford, Alamance, Forsyth ... · & service providers, making it an...
Who We Are...Since 1987
ExpEriEncEd and provEnOur 30 years of marketing experience and local, consistent presence in the Piedmont/Triad ensure you are working with a company you can trust to grow your business. We invite you to call any of our advertisers for a reference!
LocaL!We believe there is great value in being seen among a select group of reputable, local businesses. Our local, customized coupon booklets feature a great variety of restaurants & service providers, making it an anticipated arrival in consumer mailboxes.
affordabLE Dollar-for-dollar, co-op direct mail is the most cost-effective, consumer-focused marketing option to drive new customers to your business. The actual cost, including type-setting, design, postage and printing, is just pennies per home. All businesses, both small and large, can be the “talk of the town!”
TargETEdOur geographic and demographic specific mailing zones allow you to mail to your ideal customer. No wasted coverage! Not zip code saturation! We get you in touch with consumers most likely to do business with you. We also target households with the highest incomes—and the spending power!
TrackabLE and mEasurabLE The great thing about advertising with us is that you can track your return on investment. Counting your coupons is the most obvious way. You can certainly gather lots of great information about your customers, both new and old. But, this type of marketing takes you far beyond coupon counting! Your company is branded as the consumers view each and every ad in our booklet, regardless of whether that consumer chooses to redeem your offer. Our local appeal allows you to become a household name to those consumers viewing your coupon.
anTicipaTEd and EffEcTivEAccording to AC Nielsen, 94% of Americans use Direct Mail Coupons. Consumers anticipate their arrival! We place your ad directly in the hands of those consumers.
cusTomizabLE We believe very strongly in quality and brand recognition. Choose the number of homes you want to mail. Change your ad content and ad copy every mailing. Design your ad yourself, or let our talented artist create it for you—this service is included!
TaLkofThETowncoupons.com Our digital program will give you your own piece of the web at talkofthetowncoupons.com! You receive unlimited access to add, delete or modify your online coupons. Your updated coupons are part of our weekly email blast to our subscribers. From your dedicated web page on our site, visitors have a link to your website. We make it easy for you and your customers to share your coupons! Tweet ’em, Facebook ’em, email ’em…the possibilities are endless. New insights into your online program, help you harvest important data - views, click-throughs, interactions with your coupons, etc. Our technology allows you to track lead generation from our site to your door!
NEW DIGITAL EXPERIENCE!
Reaching 240,000 Homes in Guilford, Alamance, Forsyth, Randolph, Davie, Davidson, Stokes, Rockingham & Orange Counties
Our co-operative
advertising booklet allows local businesses
of all sizes to come together in a
cost-effective way to brand and grow their
businesses.
Small InvestmentBig Results!
Since 1987
SIX KEY ELEMENTS TO YOUR SUCCESSFUL CAMPAIGNDelivered to
Local Mailboxes
for
30 YearsChoose
Your Best Target from
the 240,000 Highest Income Homes We Mail
Packed with Great Food,
Entertainment, Services, Beauty
& More!Gain NEW
Customers with
The Right Offers
that Work for You
Consistent, On-time Delivery
8 Times Annually
Only Pennies
Per Home
There is great value in being seen among a select group of LOCAL, REPUTABLE BUSINESSES!
Fun Facts about Talk of the Town Coupons®
We Are LOCAL! Owned and Operated by Triad Area Residents. We Are the OLdest and LArgest Cooperative Direct Mail Company in the Triad.
We’ve Mailed Homes in the Triad and Surrounding Areas Since 1987.
We Mailed Over 51 MiLLiOn COupOns with More Than 205 MiLLiOn Offers LAst YeAr Alone.
Affordable &
Measureable
Call us today! 336-668-4525TalkoftheTownCoupons.com
HOW CAN TALK OF THE TOWN COUPONS® HELP YOU?DIRECT MAILCapture your market with our co-op direct mail booklet. Choose the Best Homes from the 240,000 Highest Income Homes Mailed in the Triad Every 6 Weeks.
INTERACTIVE, DIGITAL PLATFORM Post your coupons on our mobile plat-form for consumers to access 24/7! Merchant-friendly features to review success of your digital offers and drive consumers to your website.
• Mobile,noappstodownloadormaintain,builtjustthewayconsumerslikeit!
• BuiltinSEOthatthesearchenginesarelookingfor,downtotheofferlevel.
• Offersandbusinessinfoaregeo-positionedforoptimalconsumerexperience.
• Completecouponvalidationsystem,noneedforaPOS,andNOadditionalequipmentrequired.
• Alldigitalcampaignsaretrackedandmeasuredinrealtime.
• Measureandinteractwithpeoplewholikeyouronlineoffers.
• Beapartofthethousandsoftargetedemailssenteachweektoourbaseofsubscribers.
• Addyouroffersandwalkaway—oursystemiscompletelyautomated!
PAIRING dIRECT MAIL & dIGITAL SO YOUR CAMPAIGN’S REACH & EFFECTIvENESS EXCEEd EXPECTATIONS.
WHAT OUR AdvERTISERS HAvE TO SAY ABOUT US…
Thank you Angie and Talk of the Town Coupons® Team for helping us design a very professional mailer for our Hospital. Our new clients and existing clients love it! Since we have been advertising with Talk of the Town Coupons, Inc. we now regularly have a redemtion of 25–30 Talk of the Town Coupons® per week.—Jonathan Marquez, Business Manager, Northwood Animal Hospital
We have been with Talk of the Town Coupons® since day one, 11 years ago. Business grew with each mailing, expanding our zones every year. They are truly one of the building blocks that have helped us establish our company. We always plan to be ready when the coupons are sent out, because it gets busy! —Brad Watson, Carolina Steam (Since 2001)
From the first mailing I saw an increase in new clients that were ideal candidates for our services and products. This continued until, in the summer of 2015, I decided to take a break from the mailer for a few cycles to reevaluate my advertising. I saw an immediate reduction in my new clients and rejoined the mailings that fall. I have been very pleased with the flow of traffic since then. —Larry Shifflett, Area Developer for North & South Carolina, Owner/Operator-Clemmons, NC
Extras _____________________________
total Print Quantity __________________
Front CovEr Small Large$ _____ /10,000initial _______
Must Present this talk of the town CouPon™
Brad watsonowner
IICRC Certified Technicians • References Available all work 100% Guaranteed insured & Bonded
Upholstery Cleaning$79 Sofa $59 Loveseat $39 Chair
$70 Minimum ChargeExpires 4/30/17.
expires 4/30/17.
FREE pick up & delivery of your area rugs to be cleaned in our
customized rug cleaning facility.
50% off Pet urine treatment
With Any PurchaseExpires 4/30/17.
Expires 4/30/17.
We Specialize In Pet Stain & Odor Removal
3 rooms*
Add Scotchguard for onlY $9 per room.
Expires 4/30/17.
$99 CAROLINASTEAM
www.CarolinasteaM.net(336) 285-8210(336) 285-8210
“The Clear Choice for Clean”CARPET • UPhOLSTERy • RUgS
4 rooms *Add Scotchguard for
onlY $9 per room.Expires 4/30/17.
$129
2 rooms*
Add Scotchguard for onlY $9 per room.
Expires 4/30/17.
$80
*rooM size uP to 200 sq. ft.
We have been proving for 15 years why STEAM is the safest and best way to clean
your home… EvEry clEAning iS A dEEp clEAning.
let us show you the difference!
Fine Rug Cleaning in Our Facility Starting at $1.99/sq.ft.
FREE PICK-up & Delivery!
A+
Tile & grout Cleaning10% off
Rug Cleaning
10% off
Enjoy the Savings! More Coupons at www.talkofthetowncoupons.com To Advertise Call 336-668-4525 ©2017 Talk of the Town Coupons, Inc. 3/17 • D, E, F, G, H, I, J, K, L, 2, 3, 4, 5, 6
SPRING SPECIALS
Extras _____________________________
total Print Quantity __________________
Front CovEr Small Large$ _____ /10,000initial _______
Check us out on Facebook
Serving High Point Since 1940
YES!We Are Open While
We Remodel Our Hospital
Mon.–Fri. 8am–6pm • Sat. 8am–12pm www.NorthwoodAH.com
Dr. Rebecca Slivka • Dr. Christine ClodfelterDr. Brooke Clark • Dr. Janice Truemper
507 Eastchester Drive(Across from Vann York Toyota) High Point, NC
336-887-2606
Your Bill When You Board 4 or More Nights. (One Coupon Per Pet)
Not valid with other offers. Present this Talk of the Town Coupon®. Some restrictions may apply. See representative for details. Expires 4/30/17.
(Up to a $47 Value • New Clients Only)One Coupon Per Household
$10 Off On Purchases Over $150
On Your Next Visit * Established Clients Only
Space is Limited Reserve NOW!
20% OFFDental Cleaning Procedure
Call for Details
FREE 1st ExamNot valid with other offers. Present this Talk of the Town Coupon®.
Some restrictions may apply. Coupon usage is not retroactive.See representative for details. Expires 4/30/17.
Boarding Special
$15 OFFNot valid with other offers. Present this Talk of the Town Coupon®.
Some restrictions may apply. Coupon usage is not retroactive.See representative for details. Expires 4/30/17.
–OR– $5 Off On Purchases of $75-$149Not valid with other offers. Present this Talk of the Town Coupon®.
Some restrictions may apply. Coupon usage is not retroactive.See representative for details. Expires 4/30/17.
Enjoy the Savings! More Coupons at www.talkofthetowncoupons.com ©2017 Talk of the Town Coupons, Inc. 3/17 • E,F, I, 3 To Advertise Call 336-668-4525
Accepting New Patients
Mon.–Fri. 8am–6pm • Sat. 8am–12pm • 336-887-2606 • www.NorthwoodAH.com
Featuring Upgraded Facilities and Services, Including Expanded Examination and Treatment Areas To Provide the Veterinary Excellence That the Residents and Pets of High Point and Surrounding Communities Deserve! We Will Continue Our Regular Business Hours and Offer All Services Including Appointments, Surgery, Emergency Care, Boarding and Bathing.
Our Dog Park Will Remain Open As Well. Visit Our Website or Our Facebook Page for More Details and Updates.
NorthwoodAnimal Hospital Is Growing and Improving!
Dr. Silvka became the new owner of Northwood Animal Hospital in April of 2013, and without the great support and trust of our clients, we wouldn’t enjoy our continued success. We want to give back to you, our clients. Please join us for our Client Appreciation Day!
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total Print Quantity __________________
Enjoy the Savings! More Coupons at www.talkofthetowncoupons.com To Advertise Call 336-255-1724 ©2017 Talk of the Town Coupons, Inc. 3/17 • B, C, 1
I’ve advertised with Talk of the Town Coupons® since 2007. It generates one of the best returns for my money. I know when those coupons hit the mailboxes. I always see new customers from my Talk of the Town mailings. —Ray Birdsall, Honey Baked Ham, Burlington
I have been advertising with TOTTC since 1997. I am always pleased with the results. When the coupon hits the mail boxes, I always see an increase in business. I have worked with many companies, and TOTTC is the best to work with! I look forward to working with them for many years to come and recommend their business to other merchants. —Max Nguyen, Acrylic Nails
I have utilized Talk of the Town Coupons® for Omega Sports in the Triad since 1987. Their creative ideas and design have always been excellent and their execution of delivery dates has always been on time. We now use Talk of the Town Coupons® for special mailings in other parts of North Carolina for other Omega Sports locations. They are a vital part of our growth strategy. I would recommend them without hesitation to other businesses looking to increase their exposure. — Thom Rock, Omega Sports Inc.
My experience with Talk of the Town Coupons® has been positive all around. The people are easy to deal with. The artwork is professional. The mailings are reliable. The billing is accurate. Most importantly, these mailings are effective. I can always tell when the mailing goes out. We will get 4 or 5 redemptions per day for the week or two following the mailing. We consistently redeem 2 or more coupons per day throughout the year. I have tried other mailing campaigns but will never stop what I do with Talk of the Town Coupons® because it is something I can count on for sure. — Jon Crum, GMGSO, Inc dba Grease Monkey 133 (Since 2008)
Best return on any program we have used to date, “Look at her go, look at her go.” Thanks gang, you add to our everyday. — Richard & Jennifer Clausen, Owners Smoothie King
Gwyn Electrical, Plumbing, Heating, and Cooling began using Talk of the Town Coupons® in an effort to boost our residential maintenance contracts and new customer service calls. We opted to include a tracking number to analyze our success with our coupon campaign, and found the first run a success. Since then, we have continued our seasonal run, each for Spring and Fall to highlight our Tune-Up Special and provide a discount on service. This is a great way to get your business’ name out there, and also get a return on your investment!—Stacey M. Mitchell, Residential HVAC Installation, Marketing Coordinator, Business Development, North Carolina Notary Public
Over the past several years we have tried different “coupon” vendors. I met with Talk of the Town Coupons® and thought the success rate would be similar to the ones we currently use. We were amazed with the response we received from the Talk of the Town mailers. The response rate was about 175% greater than our most successful coupon vendor in the past. The target market that they deliver to was perfect for us. I highly recommend Talk of the Town Coupons® mailers. —Lorri Livengood, Marketing Manager
As a trained marketing professional, I know what to look for in advertising vehicles. Talk of the Town Coupons® had the components that got my attention. I was skeptical at first, since we had used a variety of other similar direct mail marketing products, including envelopes and coupon magazines with only minimal success. Our first print-run with Talk of the Town Coupons® yielded great success and we have continued to do repeat business. We are able to track coupon redemption and campaign receipt totals with our coupon coding system. Talk of the Town Coupons® has yielded the highest ROI of any direct mail and print advertising that we have done. —Maria D. Capparelli, Marketing Director, East Coast Wings Corp.
NailsAcrylic
CAROLINASTEAM
336-668-4525 TalkoftheTownCoupons.com
Talk of the Town Coupons has definitely brought more students through my doors for summer camps and fall classes!— Cameron Ligon, Owner Destination Arts
