Reach Your User

• ICQ has more than 6 Million active users in Russia

• IM is among the TOP 5 online activities (along with search, email, news websites, and downloads)

• The average IM User has 46 contacts in his/her address book

ICQ in Russia

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User Demographics of ICQ in Russia

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Gender

• 57.1% male

• 42.9% female

Age groups

• Below 24 (32%)

• 25-34 (25%)

• 35-44 (12%)

• 45 plus (4%)

Making the Move – Advertising on IM

• Forrester Research- IM replaces fixed line phones in people’s every day life

• Serving advertisements in ICQ has significant advantages - this tool is personal, intimate, and has high level of user attention

• Advertisers can now reach millions of users through their personal communication tool and have an ongoing dialogue with millions of young people in Russia!

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What is Intimate Media?

Mass Media

Personal / Intimate

Low Reach/RatingHigh Reach/Rating Web

ICQ – IM Push SMS, Direct Mail

Radio, PrintOut Door, TV

The Only Personal Media With High Reach and Rating

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ICQ’s Advertising Platform

Partner has access to ICQ’s comprehensive advertising platform when promoting new partner services and features.

Broadcast-to-User

Message Window

Welcome Screen Takeover

Web Banners

Contact List Banner

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ICQ 6

ICQ 6 – Cross Platform Communication Center

ICQ aims to develop a personal communication tool which will include

• PC-to-PC text and voice• PC-to-Mobile text and voice• PC-to-Landline voice and text

(where available)• PC-to-TV• Video Messaging

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ICQ Contact List bannerHigher Attention

• The banner “rolls down” over the “Interactive Panel” area

• When selecting a tab the banner will close and the functionality chosen will appear.

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Message Window Banner Higher Attention

• The 468x60 banner appears permanently and refreshes every 1 minute.

• Session functionalities (emoticons, tZers, font, Xtraz) cover the banner when in use and disappear when idle. While covered, banner time count will pause till re-appearance.

• B2U is served simultaneously.

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Phone Panel Banner

When initiating a call in detach mode via manual detach or Contact List

300x250 banner will appear during loading (Minimum 10 Seconds)

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Xtraz Banners

300x250 banner appears during loading time (minimum 10 sec). Initially will be available on Games World and on Games while uploading.

GameCenter 300x250:

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Takeover – reach of up to 2 million users!

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B2U

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Summary

• ICQ is a unique advertising platform: its intimate, personal and has high reach and rating

• No longer just an “IM” – it’s a Cross Platform Communication Center, enabling communication between variety of platforms

• Over 6MM active users (last 30 days) in Russia and over 2.5MM daily online users

• Successful penetration to the local online advertising market with comprehensive advertising products

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Thank You!

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