Reach, Time Spent & Attitudes Quebec French - Adults 18+ May 2009.
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Reach, Time Spent & Attitudes Quebec French - Adults 18+ May 2009
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Reach, Time Spent & AttitudesQuebec French - Adults 18+
May 2009
Reached Yesterday %Quebec French - Adults 18+
89.5 90.5
80.6 78.2
57.7 59.151.1 49.5
29.3 28.4
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - Quebec French - Adults 18+
24.7 25.1
19.8 19.5
10.311.9
3.0 3.0
0.3
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising %Quebec French - Adults 18+
78.6
2.6
9.05.8
2.3 0.4
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising %Quebec French - Adults 18+
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
70.3
3.0
16.6
5.92.2 0.5
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising %Quebec French - Adults 18+
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
76.0
1.5
8.53.4 5.3
2.8
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising %Quebec French - Adults 18+
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
68.8
7.412.4
2.85.2
1.3
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising %Quebec French - Adults 18+
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
67.1
4.4
16.3
3.7 2.0 3.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising %Quebec French - Adults 18+
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
69.1
6.4 6.9 6.33.4 3.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising %Quebec French - Adults 18+
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
45.8
4.7
24.7
11.7
5.3
0.9
Television Radio Newspaper Magazines Internet Out of home
2009
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