Reach, Time Spent & Attitudes National Males 35-54 May 2009
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Reach, Time Spent & Attitudes National Males 35-54 May 2009
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Reach, Time Spent & Attitudes National Males 35-54 May 2009. Reached Yesterday % Males 35-54. Source: BBM Analytics RTS Spring 2008/Spring 2009. Average Per Capita Weekly Time Spent Hours - Males 35-54. Source: BBM Analytics RTS Spring 2008/Spring 2009. - PowerPoint PPT Presentation
Transcript of Reach, Time Spent & Attitudes National Males 35-54 May 2009
Reach, Time Spent & AttitudesNational Males 35-54
May 2009
Reached Yesterday% Males 35-54
88.2 89.0 87.1 85.5
70.5 72.6
53.9 52.9
27.6 29.5
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - Males 35-54
23.8 23.121.5 20.8
15.016.7
2.5 2.20.2
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% Males 35-54
64.3
6.9
15.0
1.2
9.5
0.0
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% Males 35-54
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
53.7
5.0
26.8
2.7
9.0
0.0
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% Males 35-54
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
77.5
3.1 4.6 2.46.5
2.6
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% Males 35-54
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
63.1
9.9 9.8
1.7
10.2
1.3
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% Males 35-54
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
65.4
6.29.9
3.08.2
1.3
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% Males 35-54
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
63.6
5.3 5.2 3.7
14.7
0.9
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% Males 35-54
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
43.0
7.7
19.9
5.9
14.2
0.4
Television Radio Newspaper Magazines Internet Out of home
2009
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