Reach, Time Spent & Attitudes National Adults 18-34 May 2009.
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Reach, Time Spent & Attitudes National Adults 18-34 May 2009
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Transcript of Reach, Time Spent & Attitudes National Adults 18-34 May 2009.
Reach, Time Spent & AttitudesNational Adults 18-34
May 2009
Reached Yesterday% Adults 18-34
83.2 83.578.9 76.2
80.4 82.4
38.034.0
27.5 26.8
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - Adults 18-34
21.6 20.9
15.8 15.0
21.5
23.9
1.1 1.10.2
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% Adults 18-34
62.6
6.69.3
3.3
13.0
2.5
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
42.8
9.0
30.3
7.5 7.0
0.9
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
72.0
3.8 4.62.3
12.3
1.9
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
57.8
10.98.9
2.1
15.6
3.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% Adults 18-34
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
60.7
10.5 10.3
3.6
8.8
2.7
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
53.0
15.5
4.8 5.7
16.4
2.6
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
39.6
8.7
15.9
6.4
23.4
1.1
Television Radio Newspaper Magazines Internet Out of home
2009
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