Reach of OLA - Business Research
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REACH OF OLAREASON & PREDICTION
Suryakumar.T-14MBA1073VIT Business School
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Dependent Variables
• Location-Metro & Urban Areas.• Service Quality
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Independent Variables
• Traffic Conditions.• Taxi Availability.• Count of Customers.• Responsiveness• Reliability
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Items/QuestionnaireDependent Variable
• Location1. Road Conditions . Good Bad 2. Congestion of Traffic. High Medium Low 3. Spatial Arrangements depending upon region. Available
Not Available4. Accessibility. High Medium Low
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• Service Quality 1. Responsiveness-Convenience High Low 2. Cleanliness, Comfort (Low)1 2 3 4 5 (High)3. Safety (Low)1 2 3 4 5 (High)4. Flexibility High Low
Dependent Variable
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Independent Variables-Items• Traffic Condition Peak hours SA A NA-NDA DA SDAOne way traffic movementWeekend• Responsiveness Speed of Driver Fast Medium Slow Closeness of Cab Far Close Cab Status Available Not Available
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Independent Variables-Items• ReliabilityExperience of driverKnowledge of driver over routesOLA Intermediary
• Taxi Availability Count of cabs High Medium Low Status of cabs Near Far
SA A NA-NDA DA SDA
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Independent Variable-Items
• Count of Customers
Time frame 8am -12pm 12pm-4pm 4pm-8pm 8pm-12amLocation Within City Outside City Pricing and offers Low Range High Range
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DESCRIPTION
• DEPENDENT VARIABLES : LOCATION – NON-METRIC, ORDINAL AND NON-METRIC, NOMINAL.
SERVICE QUALITY – NON METRIC, ORDINAL
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INDEPENDENT VARIABLES TRAFFIC CONDITIONS – NON-METRIC, ORDINAL RESPONSIVENESS – NON-METRIC, ORDINAL AND NON-METRIC, NOMINAL RELIABILITY – NON-METRIC, ORDINAL TAXI AVAILABILITY – NON-METRIC, NOMINAL AND NON-METRIC, ORDINAL COUNT OF CUSTOMERS - NON-METRIC, NOMINAL AND NON-METRIC, ORDINAL
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