REACH HONG KONG-OR SINGAPORE-BASED OVERSEAS … · Captures data of potential buyers with...
12
REACH HONG KONG- OR SINGAPORE-BASED OVERSEAS PROPERTY INVESTORS PRIVATE EVENT SERVICE
Transcript of REACH HONG KONG-OR SINGAPORE-BASED OVERSEAS … · Captures data of potential buyers with...
REACH HONG KONG- OR SINGAPORE-BASED
OVERSEAS PROPERTY INVESTORS
PRIVATE EVENT SERVICE
REA Group
Headquartered in Melbourne, Australia, REA Group is an innovative and disruptive
business.
We constantly improve the way the world experiences property by using new technology,
innovative products and leveraging our global footprint.
We have a team of talented people around the world who work in a highly collaborative
and agile culture.
REA Group is majority-owned by News Corp, publisher of newspapers including The
Australian and The Wall Street Journal and owner of Dow Jones & Company.
About SMART Expo
SMART Expo
Established since 2004 and part of REA Group, SMART Expo is Hong Kong’s leading property
event organizer.
With over 50 expos in 14 years, SMART has opened its doors to over 2,600
exhibitors,140,000+ quality investors and welcomed hundreds of renowned industry expert
speakers.
Venue and contractor sourcing and management
Pre-event marketing
Pre-registration and onsite registration management
Onsite programme development and management
Pre-event and onsite operations and logistics management
Budgeting and cost management
Event Management Services
SMART Expo leverages on more than a decade of event experience, in-house expertise and our Group’s resources to produce highly effective goal-oriented
events for customers. We provide a comprehensive worry-free event management service from concept to reality. Alternatively, customised services are also
available; pick and choose your service requirements from our portfolio of event services.
Private Event Objectives
Providing direct face-to-face interactions with property investors
Generating quality sales leads and to have the opportunity to close on-site deals
Educating buyers about your company, its projects and market location
Offering insights about local consumer behaviour and spot potential buying signals and triggers
Building brand awareness and brand positioning through event exclusivity and VIP invites
Giving you the opportunity to meet and appoint local overseas property agents
Help clients build brand awareness and generate sales by:
SMART Expo’s Unique Selling Points
A private event that targets SMART Expo visitors that have an immediate interest in buying
overseas property while leveraging on REA Group’s resources to ensure high visitor
registrations and attendance.
An integrated and highly-cost effective campaign consisting of print, online, direct marketing and
telemarketing products which are tailored and localised to a target audience and aimed at driving
relevant and qualified attendance to the event.
Event Marketing Campaign - Objectives
Increase your brand recognition and build exposure in specific market segments
Reach out to a selected and qualified audience of high-net-worth individuals in Hong Kong,
Singapore, Malaysia and China.
Generate interest among overseas real estate investors in your company’s project/s.
Align project creative and marketing messages across all media to ensure uniformity and
maximise impact.
Drive traffic to a dedicated event page that centralises interested parties (to book attendance
and capture enquiries).
Organise and manage a private launch to reinforce your brand identity and drive sales
performance
Help clients build brand awareness and maintain presence
A holistic promotional campaign that offers a platform for clients to build their brand image and credibility via content marketing and engage potential buyers with
professional overseas investment insights; converts SMART’s online traffic to the client’s private event via a promotional campaign that builds pre-event leads for onsite
face-to-face sales conversions and a post-event presence long after show dates.
Heightens buyers’
turnout for eventsSustainability
Marketing Solution - O2O
Online Offline Online
First engagement
on the website
Your property market update
Benefits of purchasing your projects
Sponsor & feature highlights
Advertorial write-up
Marketing Solution - Online Advertorial
Highly visible to everyone landing on the page
O2O solutions to maintain brand awareness in the Hong Kong Market
.
Drive new lead generation & client participation in events
Generate interest and presence in the market
Multi-platform: desktop, tablet, mobile
Mobile Responsive SMART Website
Marketing Solution - Online Advertisement
ExpandedDesktop
Active databases of investors in Asia with interest in buying overseas
properties.
After 14 years of organising Asia’s longest running and largest series of
property exhibitions, we have developed a substantial Hong Kong- and
Singapore-based database of overseas property investors.
Marketing Platforms - Smart Expo Databases
Hong Kong database 19,400 contacts*
Average open rate 14%#
Average click through rate 0.8%#
*Updated on July 2018#Response rate is subject to creative and promotions
For reference only
Singapore database 14,000 contacts*
Captures data of potential buyers with customised event registration page
Central information point for the marketing campaign which provides project
summary information and programme agenda
Slideshow with a rotation of four project photos
Contact information and hyperlinks
Online Event Landing & Registration Page
For reference only
