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WE ARE COMMITTED. Our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. We carry this out by funding research and providing new information and services to people with diabetes, their families, health professionals, and the public.

WE ARE EFFECTIVE. We deliver on your investment in advertising. The Association has 2 million+ donors, 1 million+ participants in events and programs, more than 40,000 subscribers to professional journals, and an award-winning magazine for people with diabetes, Diabetes Forecast, that provides nearly 2 million readers with trustworthy information and lifestyle encouragement each month.

WE ARE PREFERRED. The American Diabetes Association is ranked in top 20 most popular charities/nonprofits in the country, and is ranked first overall in Association Trends’ “Association Social Media Report”.

WHO WE ARE

REACH OUT

This premier cycling, fundraising event happens year-round. We offer 80 rides, from a leisurely 12-mile family ride to a 100-mile “century” challenge, in 44 states with over 62,000 participants.

The Association’s movement to end the devastating toll that diabetes takes on people across our nation. Millions have joined. Millions are waiting to hear from you.

Step Out takes place in 125 cities nationwide. With more than 120,000 walkers, there are so many stories shared and so many people who care about our mission.

EXPO is a single-day, free to the public showcase event that brings together experts specializing in diabetes management and prevention to share information and resources for those who need it most.

TARGET MILLIONS GO LOCAL, BE NATIONALSERVING THE COMMUNITYA YEAR-ROUND EVENT

We are your opportunity to expand your reach.

Print

Digital

American Diabetes Association Media Network e-newslettersInspiration and information sent directly to opt-in consumers. Reach an engaged, 100% targeted group of diabetes consumers.

Diabetes Forecastn 2x/month

n From the desk of the editor-in-chief

n Reaches engaged, active consumers

n Features all new tips on lifestyle, recipes, fitness and product news

n Total monthly readership: 450,000

n Rate: $10,000 net

Stop Diabetes n 1x/month

n Reaches active consumers who participated in a ADA event

n Features lifestyle articles, events and promotions

n Total monthly readership: 470,000

n Rate: $7,500 net

Living with Type 2 Diabetesn 1x/ month

n Reaches newly diagnosed patients

n Highly engaged, info-seeking audience

n Enrolled in ADA’s LWT2 program

n Total monthly readership: 110,000

n Rate: $7,500 net

Shop Dn 2x/month

n Reaches active purchasers who have bought from the ADA’s e-store

n Features product information and promotions

n Total monthly readership: 200,000

n Rate: $5,000 net

Nancy Greenwald, Vice President, Advertising Sales & Custom Media American Diabetes Association

Email: ngreenwald@adamediasales.com Direct: 646-783-3786

Paul Bozikis, Director of Digital Strategy American Diabetes Association

Email: pbozikis@adamediasales.com Direct: 646-367-2197

CONTACT:

E-newsletters

Signature Events

Social Media

WE REACH THE DIABETES COMMUNITY

ProfessionalPrint & Online

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STAYS INFORMED. Our readers seek new ways to live healthier. They are better informed about diabetes than most people and are active users of medications and innovative products, eager to read articles and advertisements.

STAYS ENGAGED. The American Diabetes Association’s Media Network creates meaningful connections to our audience. Medical researchers, physicians, consumers, and advocates trust the American Diabetes Association for cutting-edge information and healthy lifestyle tips.

TRUSTS US. This year marks the 75th anniversary of the American Diabetes Association and our subscribers have been using us as their No. 1 resource of health-related information for decades.

OUR AUDIENCE

CONNECTDiabetes.org is the leading resource

for people with diabetes.

Our posts on healthy food, recipes and nutrition, self-care and finding

affordable health care are among the most popular.

Ranked No. 1 in overall social media activity among large national

associations on Twitter.

Viewers can see cooking demos, tips on improving their lifestyle, and

learn about the most current scientific research.

510,000+ LIKES 80,000 FOLLOWERS

We pin our favorite methods, tools and products for staying healthy with diabetes.

7,100 FOLLOWERS 5.6M PAGEVIEWS AND 1.5M UNIQUE VISITORS PER MONTH

E-newsletters 1.3M Inboxes per month

Social Media800K+ fans & followers

Digital 1.25M Unique Visitors per month

Marketing & Sampling at Signature Events1M+ participants

Print Nearly 2 million readers

Professional Journals40K+ professionals

Do more than advertise, make

a meaningful connection

with your target market on the

health issue that matters most

to them.

We connect you to your consumer by reaching them through our unique network.

43,000 MONTHLY VIEWS

WE REACH THE

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DEDICATED. Diabetes Forecast, the Association’s award-winning magazine, is dedicated to helping people with diabetes lead healthier lives.

FOCUSED. We deliver content to consumers who are highly-focused on diabetes. Our expanded distribution includes deliver directly to the homes of readers as well as to diabetes-focused provider offices around the country.

INFORMED. Nearly 2 million readers look to us each month for helpful information on food, fitness, weight loss, medications, monitoring, and living well for the entire diabetes family.

INVOLVED. Our magazine serves as an ambassador of the Association’s brand and mission and we will continue to feature the very best content, providing sought-after tools, tips and feature articles that inspire healthy living.

OUR PRINT MAGAZINE DIABETES FORECAST

ENGAGED READERS64% 73% 79%

Always read Diabetes Forecast

Test their blood sugar regularly

Own their home

57% Increased physical activity as a result

of reading Diabetes Forecast

37% Manage their diabetes with

insulin by injection

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60 m a rc h 201 4 D ia b e te s F o re c a s t

d ia b e te s fo re c a s t .o r g m a rc h 2014 61

T he so-called diabetes diet is like

the Loch Ness Monster and

Bigfoot. “Sightings” pop up

periodically in headlines and

are endlessly discussed on the

Internet, but experts say these creatures

simply don’t exist. Indeed, there’s no one-size-fits-all diabetes

diet, but a recent position statement from

the American Diabetes Association sums up

for health care providers general diabetes

nutrition guidelines. “Nutrition Therapy

Recommendations for the Management

of Adults With Diabetes” (Diabetes Care,

November 2013) suggests how to shape

a healthful eating pattern—along with

medication as needed and exercise—

to manage diabetes.To craft the 22-page document, diabetes

specialists on the writing committee

tracked down proof through the tangled

thickets of diabetes nutrition science and

What Should I Eat?On the trail of the elusive “diabetes diet” | By Kelly Rawlings

Food Perspective

eating behavior. These folks—including

dietitians, diabetes educators, a doctor, a

nurse, and a pharmacist—labored for the

love of science and health. They’re not paid

for writing the guidelines. No industry

funding or other support is allowed, either.

The recommendations are based on the

best that science can currently offer. “We

have to stay true to the evidence, be sure

the recommendations reflect the evidence—

regardless of my opinions,” says writing

committee cochair Jackie Boucher, MS,

RD, LD, CDE, of the Minneapolis Heart

Institute Foundation. The authors rated each recommendation

on the strength of the evidence that

supports it. Randomized clinical trials (RCTs)

are the most trusted way to prove cause and

effect (“Studying Fat,” page 63, explains RCTs

in more detail). But we don’t or can’t have

RCTs for all aspects of eating with diabetes

or data that are relevant to all ages, types of

therapy, or specific health situations. “More

research is needed” isn’t a cop-out; there’s

much we still don’t know!The team excluded nutrition studies

that had high dropout rates; subjects may

have found the eating pattern too difficult

or unappealing. The writing team also

favored long-term studies lasting for

months or years. Because of expense and

complexity, many diabetes-specific

nutrition studies last only a few weeks,

according to Boucher. “Most aren’t long-

term enough for us to see meaningful

outcomes of nutrition changes over

months and years,” she says.

To someone like me who wonders

“What should I eat?” the recommendations

may sound vague. What about carbohydrate,

for example, a focus for people managing

blood sugars: Is lower-carb eating ideal? The

guideline says: “Evidence suggests that there

is not an ideal percentage of calories from

carbohydrate, protein, and fat for all people

with diabetes; therefore, macronutrient

distribution should be based on

individualized assessment of current eating

patterns, preferences, and metabolic goals.”

So, in short, there’s no “right” answer.

Rather, as the document says, I should

consult with a dietitian about what’s best

for my health and consider my preferences,

culture, and budget to evolve an eating

pattern that works for me.

Cochair Alison Evert, MS, RD, CDE, of the

University of Washington Medical Center,

notes that such flexible guidelines can be

frustrating when it comes to everyday

eating. “One challenge, especially with

nutrition guidelines, is that people want a

list of what to eat, what not to eat,” she says.

“Recommendations are very broad; people

like very specific recommendations.”

Although the recommendations focus on

what’s best for populations as a whole,

sections of the document provide specific

details, such as coordinating food with

types of diabetes medications. For all people

with diabetes, it’s important to know what

foods contain carbohydrate, for example,

and choose fruits, vegetables, and whole

grains instead of foods with added sugar,

fat, and sodium. For those using insulin, it’s

also important to count carbs and “match”

mealtime insulin to what you eat.

Throughout the document, the authors

stress individual needs and preferences,

and say each eating plan should be

customized. “So many people overly restrict

things by themselves,” Evert says. The

guidelines give us more food choices. A

healthful eating plan that maintains the

pleasure of enjoying food is one that I (and

my diabetes) can stick with for a long time.

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A variety of eating patterns (combinations of different foods or food groups) are acceptable for the management of diabetes.”

—ADA nutrition position statement

Top Nutrition TipsThe recent nutrition position statement (see it at

diabetes.org/nutritionguidelines) from the American

Diabetes Association sets the record straight on some

controversial topics:healthful carb Sources: Eat at least as much fiber and

whole grains as are recommended for the general public.

Fruits, vegetables, and whole grains help you get the daily

fiber (25 grams for women, 38 grams for men) and whole-

grain servings (about three) suggested for good health.

Sugar-Sweetened Beverages: Limit or avoid sugary

beverages to reduce the risk of weight gain and worsening

of blood glucose, blood pressure, and cholesterol.

“changing beverage choices makes a huge impact in

glycemic control,” says alison Evert, mS, rD, cDE.

Weight Loss: Jackie Boucher, mS, rD, LD, cDE, says there’s

no single ideal weight-loss diet, but what does work is

“portion control and finding an eating pattern you can

follow.” an eating plan itself isn’t enough for weight loss,

either. For weight loss, eating less and burning more

calories through exercise are most effective. Energy

balance is key; the calories we take in should not be more

than we burn, or extra calories will build up.

Supplements: Use food to get the vitamins and minerals

you need instead of spending extra on supplements,

herbal products, or cinnamon. We have no proof that

dietary supplements help to manage diabetes, either.

Vitamins and minerals are necessary but are better

when eaten in actual food, Evert says.

Sodium: aim for no more than 2,300 mg daily, the

recommendation for most americans. Fewer than

2,300 mg daily may be necessary for some people,

such as those with high blood pressure.

Fat: When eating fatty foods, eat the healthful kind in

small amounts. See more fat facts on page 62.

f o r e c a s t .d ia b e te s .o r g n ov e m b e r 2013 75

74 n ov e m b e r 201 3 D ia b e te s F o r e c a s t

Food Holiday Recipes

EsprEsso

ChoColatE pudding

page 78

gingEr-almond

pumpkin tart

page 76

tEa-infusEd

Warm pEar-fig

CompotEpage 78

gingErbrEad

CookiEspage 76

IndulgentDesserts

d i a b e te s f o r e c a s t .o r g m ay 2014 57

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Mother ’s Day Recipes | Eating Well | By the Plate | Ingredient

Light&Lovely

R ecipes by Robyn Webb, MS, LN photogR aphs by Kyle Dreier st y ling by Whitney Kemp

Honor the special women inyour life with this elegant yet easy Mother’s Day lunch.

Almond-Crusted Codrec ipe on page 59People trust Diabetes Forecast because it’s backed by the American Diabetes Association.

2015 Media Kit

2015 Media Kit

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GUIDE TO

DIABETES

HOLIDAY RECIPES! FEAST FOR YOUR FAMILY

SWEETENERS: WHAT TO KNOW

RECIPE CARDS

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MEDICAL

ALERT

ID CARDS

INGREDIENT: HIGH-FIBER CEREAL

HAPPY 75TH

BIRTHDAY,

ADA!

ISSUE DATE FEATURES AD CLOSE MATERIALS DATE DUE AVAILABLE

January/ A Year of Good Health 11/03/2014 11/17/2014 12/23/2014 February New Weight Loss Medications Sleep-Better Tips Organize Your Home for Health

March/April Consumer Product Guide 01/16/2015 01/30/2015 03/05/2015 Top Trends in Products Beta Cell Breakthroughs Diabetes Alert Month Kidney Health Recipes: Big Food, Small Calories

May/June Summer Food Issue 03/02/2015 03/16/2015 04/23/2015 Back-to-Basics: Carbs, Lows, Testing 75th Anniversary: Diabetes, Back to the Future Blurry Vision? Sight Solutions First Aid: Stocking Your Safety Kit

July/August The Advocacy Issue 05/01/2015 05/18/2015 06/25/2015 Type 1 Special Section Refreshing Your Medicine Cabinet Saving Money on Meds

September/ The People-to-Know Issue 07/01/2015 07/17/2015 08/27/2015 October Diabetes Stars on Our Radar: Profiles Cold & Flu Season Remedies Snack Recipes

November/ Holiday Food Issue & Guide 09/02/2015 09/15/2015 10/22/2015 December Registered Dietitians’ Top Product Picks Portion Products: Right-Size Your Meals Weight-Loss Programs: Secrets to Success Microbiome: A Gut Feeling

“Readers know that food, exercise,

and medication are important. Diabetes Forecast provides ideas for staying healthy and well plus inspiration and support to take control of diabetes.”

DIABETES FORECAST—PRINT

Kelly Rawlings, Editorial Director Diabetes Forecast

2015 EDITORIAL CALENDAR & DEADLINES

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What our readers say…

—Staying up to date on changing protocols, devices and studies.

—To help myself and others.

—I’m doing research. My husband is showing symptoms I think might be related to diabetes.

Why I subscribe to Diabetes Forecast …

Talked to others about things I learned from the magazine. —Diabetes Forecast reader

I found out about the magazine just after I found out I was diabetic, in February 2007. It has been a learning

experience. The magazine gives me some new information. Keep up the good work. —Shelly

DIABETES FORECAST—PRINT

83% Choose Diabetes

Forecast magazine as

their resource for diabetes information

77% Learned

something they didn’t know about

diabetes care

89% Have a personal

connection to diabetes

64% say that they always read Diabetes Forecast when they receive it

72% spend at least 30 minutes reading an issue

READING HABITS

74% say to stay informed about diabetes-related issues

KEY MOTIVATION FOR SUBSCRIBING

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86% Selected Diabetes Forecast as their most preferred

diabetes-related publication (more

than any other publication)

39% Share the

magazine with people outside their household

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Advertise with us. Beginning with our January/February issue, our new model focuses on direct-to-consumer distribution along with increased provider waiting room distribution.

DIABETES FORECAST—2015 PRINT RATE CARDINFO Frequency: 6 times per yearRate Base: 500,000Rates are gross

SUPPLIED INSERTSStd. Business Reply Cards: $15,000Double Cards folded to 4" x 6": $24,000

FOUR COLOR 1x 3x 6x 12x 18x Full Page $28,150 $27,260 $26,710 $25, 340 $24,750

2/3 Page $22,500 $21,830 $21,380 $20,250 $19,800 1/2 Page $18,760 $18,200 $17,820 $16,880 $16,510

1/3 Page $15,200 $14,740 $14,440 $13,680 $13,380

2nd & 4th Covers $40,000 $38,800 $38,000 $36,000 $35,200

3rd Cover $35,000 $33,950 $33,250 $31,500 $30,800

Diabetes Forecast: Best Publication Redesign 2013, Gold—American Society of Healthcare Publications Editors

SHOPPER’S GUIDE

FOUR COLOR 1x 3x 6x 12x 18x Full Page $17,790 $17,260 $16,900 $16,010 $15,660 1/2 Page $11,870 $11,510 $11,280 $10,680 $10,450 1/4 Page $8,550 $8,290 $8,120 $7,700 $7,520

BLACK & WHITE 1x 3x 6x 12x 18x

Full Page $21,320 $20,680 $20,250 $19,190 $18,760

2/3 Page $16,060 $16,550 $16,210 $15,350 $15,010

1/2 Page $14,120 $13,700 $13,410 $12,710 $12,430

1/3 Page $11,520 $11,170 $10,940 $10,370 $10,140

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DIABETES FORECAST—2015 PRINT SPECS & SUBMISSION

MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 3/16'' x 10 1/2''

MATERIAL REQUIREMENTSAll new advertisements must be reviewed by the Association’s review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager (JDevoss@diabetes.org) at least 10 days in advance of Space Closing.

Materials for publication must be submitted as high-resolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via e-mail, FTP, CD or DVD.

PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, Advertising Manager, to submit ad material.E-mail: JDevoss@diabetes.org Office: 703-299-5511

SUPPLIED INSERT QUANTITIESPlease call Julie DeVoss Graff, Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.

INSERT SPECIFICATIONS: All supplied inserts must be preapproved by the Association before delivery to our printer.

INSERTS: Essential matter must be 1/2" inside trim all around. Stock accepted up to 80# book weight. Inserts jog to foot. Allow for 1/8" head trim (3/8" maximum), 1/8" minimum face trim, and 1/8" foot trim. Furnish folded with 1/8" grind off on the binding edge. Trim to 8 3/16" x 10 3/4".

SHIP TO:Supplied Inserts deliver to Quad- Saratoga Spring Supplied Insert Delivery: (518) 581-4865 Hours: M-F [7am -5pm EST] Please schedule appointments 24 hrs in advance. When calling please specify “Insert Receiving.” BOL must include the title and issue of the product being delivered.

BUSINESS REPLY CARDS: Must conform to United States Postal Service requirements for bind-in cards. Only a limited number of BRCs can be accommodated in an issue. BRC requests are filled on a first-come, first-served basis. Furnish Advertising Production Manager a sample marked for insertion in advance of printing. BRCs jog to foot. Please allow 3/8" between gutter and any perforation. Must allow for 1/8" grind off on the binding edge and 1/8" foot trim.

SUPPLIED INSERTS & REPLY CARDS

PAGE UNIT LIVE AREA BLEED

Spread 16 1/8" x 10 1/8" 16 5/8" x 10 3/4"

Full Page 7 1/4" x 10 1/8" 8 7/16" x 10 3/4"

1/2 Vertical 3 1/2" x 10 1/8" 4 3/8" x 10 3/4"

1/2 Horizontal 7 1/4" x 4 1/2" 8 7/16" x 5 1/8"

1/3 Vertical 2 1/4" x 10 1/8" 3 1/8" x 10 3/4"

1/4 Page 3 1/2" x 4 1/2" Not Available

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CURRENT. DiabetesForecast.org features the latest treatment and prevention news, product information, exercise and healthy living tips and delicious and diabetes-friendly recipes.

CONNECTED. We deliver this information directly to consumers’ computers, tablets and phones. A new collection of online content in Spanish, too.

CAPTIVATING. Our site has 473,000 monthly page views and 180,000 monthly unique visitors. New visitors are consistently above 70% on a monthly basis. Mobile traffic continues to increase and is currently at an all-time high of 47%.

OUR DIGITAL REACH DIABETESFORECAST.ORG

ONLINE AUDIENCE65% 54% 71% 68%

Female Own their own home

CaucasianCollege graduates

52% Middle-Upper

income

30% Ages 26-55

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Expand your advertising message beyond the pages of the magazine!

2015 Media Kit

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What our visitors say…

DIABETESFORECAST.ORG—DIGITAL

83% Have a close

personal connection to diabetes

68% Test blood sugar

regularly

—Keeping current on products and tips for managing diabetes.

—To support my wife, who is managing a recent diabetes Type 1 diagnosis.

—To help myself realize that I am not alone with diabetes.

57% Use social

networking sites

52% Overweight or obesity

54% High blood pressure

44% High cholesterol

38% Arthritis/joint pain

VISITORS WITH DIABETES - OTHER MEDICAL CONDITIONS

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32% Manage their

diabetes by taking multiple pills daily

as prescribed

75% Are satisfied/very satisfied

with their overall experience on

the site

To get some upbeat and helpful info.—diabetesforecast.org user

Vibrant and encouraging, DiabetesForecast.org delivers your message to a

huge market of people with diabetes. —diabetesforecast.org user

WHY I VISITED DIABETESFORECAST.ORG

47% Are caregivers

2015 Media Kit

W3 Awards: Silver Award, Visual Appeal 2014

DIABETESFORECAST.ORG—DIGITAL AD OPPORTUNITIESDIABETESFORECAST.ORG Three (3) universally accepted ad units on each page of the site:

- Top 728 x 90 - Right 300 x 250 - Bottom 728 x 90

2 of 3 of the ad units are 60% viewable above the fold

ADVERTISE THROUGH: Recipe SlideshowsSponsored Recipes Sponsored Content E-newsletters MicrositesVideo Pre-Roll

ENGAGE MORE CONSUMERS with ads available on Desktop and Tablet displays (varies with orientation). On home page and select sections, 100% SOV when purchased together.

EXPAND YOUR ADVERTISING message beyond the pages of the magazine and into our digital edition! Below is a brief overview of the digital opportunities available on the iPad, Android and Kindle devices.

DIGITAL EDITION OF DIABETES FORECASTIssue SponsorshipsSponsored Cover WrapsWelcome PageDisplay Advertising BannerButton Ads

GO MOBILE! Share your message through our mobile apps:Launch Images Banner AdsInteractive Modules Slideshows360° Views

728x90

300x250

728x90

Navigation Bar AdDigital Blow-ins Digital Belly BandVideo and AudioInteractive ModulesSlideshows

Twitter FeedsInterstitial AdsDisplay Ads Sponsorships

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diabetesforecast.org: Outstanding Website WebAward 2014—Web Marketing Association

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OUR E-NEWSLETTERSOUR PROGRAMS. Inspiration and information sent directly to 1.3 million inboxes. Our highly successful Media Network e-newsletter initiative continues to be popular with our readers!

DIABETES FORECAST E-NEWSLETTER. Each Diabetes Forecast e-newsletter features highlighted content from the current issue.FREQUENCY: twice a month

STOP DIABETES CONSUMER ENEWS. Stop Diabetes e-newsletters feature lifestyle articles, upcoming events, American Diabetes Association promotions and ways to become involved in the Stop Diabetes® movement.FREQUENCY: monthly

SHOPDIABETES FEATURE. The ShopDiabetes Feature spotlights one must-have product of interest to people with diabetes and those who care for them.FREQUENCY: monthly

SHOPDIABETES PROMO ShopDiabetes is a promotional e-mail that features a variety of products of interest to people with diabetes and those who care for them. FREQUENCY: monthly

LIVING WITH TYPE 2 DIABETES. Those enrolled in the Association’s Living With Type 2 Diabetes program receive this e-newsletter that features information specific to the needs and interests of the newly diagnosed audience. Readership includes English and Spanish.FREQUENCY: monthly

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DIABETES CARE is the highest-ranked journal devoted exclusively to diabetes treatment, care and prevention. The journal publishes original research articles on topics of interest to clinically oriented physicians, researchers, epidemiologists, psychologists, diabetes educators and other health care professionals. Diabetes Care also publishes clinically relevant review articles and ADA-issued treatment guidelines and clinical practice recommendations.

DIABETES, the Association’s flagship research publication, is the highest-ranked journal devoted exclusively to basic diabetes research. The monthly peer-reviewed journal publishes original research on the physiology and pathophysiology of diabetes and its complications, as well as the popular “Perspectives on Diabetes” series and award-winning lectures from ADA’s Scientific Sessions.

CLINICAL DIABETES is a quarterly journal for primary care providers. Each issue contains one or more feature articles on the latest trends and innovations in diabetes care and treatment, as well as mini-reviews of landmark studies, practical treatment pointers, and best practices related to diabetes.

DIABETES SPECTRUM is a quarterly journal for diabetes educators, nutritionists, nurse practitioners and other health care providers. The journal’s “From Research to Practice” section provides in-depth explorations of selected diabetes care topics, with a primary focus of translating current research findings into practical clinical applications.

WE ARE LEADERS. Our journals are the leading scientific and medical journals related to the Association’s focus on the prevention and treatment of diabetes and diabetes complications.

Intensive Versus Intermediate Glucose Control in Surgical Intensive Care Unit Patients

T. Okabayashi,Y. Shima, T. Sumiyoshi, A. Kozuki,T. Tokumaru, T. Iiyama, T. Sugimoto, M. Kobayashi,M. Yokoyama, K. Hanazaki

Impact of Intensive Lifestyle Intervention on Depression and Health-Related Quality of Life in Type 2 Diabetes: The Look AHEAD Trial

The Look AHEAD Research Group

Neurological Consequences of Diabetic Ketoacidosis at Initial Presentation ofType 1 Diabetes in a Prospective CohortStudy of Children

F.J. Cameron, S.E. Scratch, C. Nadebaum,E.A. Northam, I. Koves, J. Jennings, K. Finney,J.J. Neil, R.M. Wellard, M. Mackay, T.E. Inder,on behalf of the DKA Brain Injury Study Group

Magnetic Resonance Neuroimaging Study of Brain Structural Differences in Diabetic Peripheral Neuropathy

D. Selvarajah, I.D. Wilkinson, M. Maxwell, J. Davies,A. Sankar, E. Boland, R. Gandhi, I. Tracey, S. Tesfaye

ISSN 0149-5992

TH E JOU R NAL OF C LI N ICAL AN D APPLI ED R ESEARC H AN D EDUCATION

WWW.DIABETES.ORG/DIABETESCARE JUNE 2014

VOLUME 37 | NUMBER 6

Practical Information for Primary Care

www.diabetes.org/clinicaldiabetes

v o l u m e 3 2 n u m b e r 3 SUMMER 2014

97 e d i t o r i a l Continuing Educational Inertia? Kyle R. PeteRs, PhaRmD, BC-aDm, CDe

f e a t u r e a r t i c l e s

100 Evaluation of Ward Management of Diabetic Ketoacidosis BRanDen D. nemeCeK, PhaRmD, Kathie l. heRmayeR, mD, ms, Pamela C. aRnolD, msn,

anD niCole m. Bohm, PhaRmD

106 Dietary Sodium Intake in Type 2 Diabetes lauRa FeRReiRa PRovenzano, mD, sue staRK, ms, RD, CsR, lDn, ann steenKiste, ms, Beth PiRaino, mD,

anD maRy ann seviCK, sCD, Rn

113 b r i d g e s t o e x c e l l e n c e Evaluating Diabetes Outcomes and Costs Within an Ambulatory Setting: A Strategic Approach Utilizing a Clinical Decision Support System viCtoRia oxenDine, DnP, FnP-BC, alBeRt meyeR, mD, FaaFP, Paula v. ReiD, PhD, RnC, WhnP-BC,

ashley aDams, Ba, anD valeRie saBol, PhD, aCnP-BC, GnP-BC

121 t r a n s l a t i n g r e s e a r c h t o p r a c t i c e Play of Chance Versus Concerns Regarding Dipeptidyl Peptidase-4 Inhibitors: Heart Failure and Diabetes vani P. sanon, mD, sauRaBh sanon, mD, son v. Pham, mD, FaCC, anD RoBeRt Chilton, Do, FaCC

127 c a s e s t u d i e s A Case of Skin, and Secondarily Generalized, Reaction to Insulin Injection olGa FiDalGo, mD, seGunDo JoRGe, mD, BeatRiz veleiRo, mD, anD maRia l. isiDRo, mD

130 Severe Hypertriglyceridemia Causing High Anion Gap Metabolic Acidosis in a Patient With Severe Insulin Resistance PaRul tanDon, hBsC, Faizul hussain, Do, shaKeela shaKooR, mD, anD mohammaD a. hammouDe, mD

133 p r a c t i c a l p o i n t e r s An Evaluation of the Current Type 2 Diabetes Guidelines: Where They Converge and Diverge evelyn tan, PhaRmD, JenniFeR Polello, mhPa, mChes, anD lisa J. WooDaRD, PhaRmD, mPh

140 d i a b e t e s a d v o c a c y Socioecological Determinants of Prediabetes and Type 2 Diabetes: Agenda for Action tiFFany l. GaRy-WeBB, PhD, mhs, aiDa l. maisonet GiaChello, PhD, KRista maieR, JD,

anD heatheR sKRaBaK

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INPATIENT GLYCEMIC MANAGEMENT: WHAT ARE THE

GOALS, AND HOW DO WE ACHIEVE THEM?

FROM RESEARCH TO PRACTICE

159 PrefaceJane Jeffrie Seley, DNP, mSN, mPH, BC-ADm, CDe, CDTC, Guest editor

163 The Mealtime Challenge: Nutrition and Glycemic Control in the Hospital Donna B. Ryan, mPH, RN, RD, CDe, and Carrie S. Swift, mS, RD, BC-ADm, CDe

169 Addressing Glycemic Targets from Diagnosis to Discharge Charlotte Hodge, RN, NP, and Joyce malaskovitz, PhD, RN, CDe

174 Point-of-Care Blood Glucose Meter Accuracy in the Hospital SettingDavid C. Klonoff, mD, FACP, Fellow AImBe

180 Pharmacotherapy for Hyperglycemia in Noncritically Ill Hospitalized PatientsCarlos e. mendez, mD, and Guillermo e. umpierrez, mD

188 Diabetes Champions: Culture Change Through Education Donna l. Jornsay, BSN, CPNP, CDe, and e. Dessa Garnett, mSN, FNP, CDe

192 Transitions in Care from the Hospital to Home for Patients With DiabetesKaren B. Hirschman, PhD, mSW, and m. Brian Bixby, mSN, CRNP

FEATuRE ARTIClES

197 Best Practices for Interdisciplinary Care Management by Hospital Glycemic Teams: Results of a Society of Hospital Medicine Survey Among 19 U.S. Hospitals Annabelle Rodriguez, mD, michelle magee, mD, Pedro Ramos, mD, Jane Jeffrie Seley, DNP, mSN, mPH, BC-ADm, CDe, CDTC, Ann Nolan, Kristen Kulasa, mD, Kathryn Ann Caudell, PhD, ACNP-BC, Aimee lamb, PA-C, mmSC, John macIndoe, mD, and Greg maynard, mD, mSc, SFHm

207 Sustainability of Improved Glycemic Control After Diabetes Self-Management Education Katie G. Nicoll, PharmD, BCPS, Kristie l. Ramser, PharmD, CDe, Jennifer D. Campbell, PharmD, CDe, Katie J. Suda, PharmD, mS, marilyn D. lee, PharmD, BCPS, G. Christopher Wood, PharmD, BCPS, Robert Sumter, PhD, and Gale l. Hamann, PharmD, BCPS, CDe

DEPARTMEnTS

212 Care Innovations: How Sweet Is It? The use of Bench-marking to optimize Inpatient Glycemic Control Greg maynard, mD, mSc, SFHm, Pedro Ramos, mD, Kristen Kulasa, mD, Kendall m. Rogers, mD, FHm, Jordan messler, mD, FHm, and Jeffrey lawrence Schnipper, mD, mPH, FHm

218 Pharmacy and Therapeutics: Continuous Insulin Infusion: When, Where, and How?Janet l. Kelly, PharmD, BC-ADm

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