REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade...

6
REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS Adverse with us to target purchasers & specifiers acvely seeking products and services like yours Stock in the Channel brings the IT Trade together like no other site in the world

Transcript of REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade...

Page 1: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS

Advertise with us to target purchasers & specifiers actively seeking products and services like yours

Stock in the Channel brings the IT Trade together like no other site in the world

Page 2: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

We provide the most complete database of IT, Office and Consumable product inventory in the channel, for the Channel.

We service over 35,000 global clients including more than 500 distributors. Launched in 2009, Stock in the Channel is now available in 6 languages to 23 geographies. Stock in the Channel has become the natural choice for trade buyers and specifiers when it comes to sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products.

Our inventory data expertise allows us to offer a range of services to the Channel. Our tools for resellers and MSPs include turn-key Magento webstores, datafeeds for eCommerce platforms, and EDI order automation. We work with distributors, manufacturers and service providers to ensure their inventory, solutions and brands are represented and promoted on Stock in the Channel.

The IT Trade’s favourite Product Sourcing and Price Comparison website

35,865 Clients 55,243 Users 519 Distributors

23 Geographies 6 Languages 7,825,641 Products 1,000,000 Searches every month

Page 3: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

Our primary market is the UK and has the lion’s share of our audience. We have 28,000 clients, 47,000 users, searching 6,400,000 products from 159 distributors.

They generate

250k sessions per month from an average of 25k unique visitorsAn average session duration of 13 minutesThey average 800,000 product searches each month, over 5 million in last 6 monthsWallpaper adverts average 65,000 impression dailyBanner advertising gets 2.7 million impressions monthlyCombined the users spend over £15bn on IT goods and services per year

The Top 100 Resellers/MSP by Revenue

76% have accounts with Stock in the Channel – 63% are highly activeThey perform over 185k searches monthlySome of the prominent resellers we work with are featured on the back cover

Our UK Audience

Page 4: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

MSP/Reseller

Distributor

BrandOther

3%8%

11%

78%26%

28%

16%

30%Senior Manager

Owner/Director

Junior Manager

Other

48%

39%

Sales/Specifyer

Purchasing

MarketingTechnical

Other

3%4%

6%

Desktop

90.5%

7%2.5%

Mobile

Tablet

0

857309

758463

827482

725974759028

809147

Jan Feb Mar Apr May Jun

200,000

400,000

600,000

800,000

100,000,000

Client by Type Client Seniority Client Role Traffic Split by Device

Searches

11%

22%

20%

29%

6.8%

3.7%

7.5%

1 User 2 to 4 5 to 10 10 - 50 50 - 100 over 100 over 2500

5

10

15

20

25

30

35

Client Account Size

3200

2350

2875

3600

2985 3050

3300

2012 2013 2014 2015 2016 2017 20180

1000

2000

3000

4000

Client GrowthMonthly Searches Client Account Size

Client by Type

26%28%

16%

30%3%

8%

11%

78%

90.5%

7%

2.5%

2.5%

90.5%39%

6%

4%3%

48%

78% Resellers

MSP/ResellerDistributorBrandOther

Owner/DirectorSenior ManagerJunior ManagerOther

PurchasingSales SpecifierMarketingTechnicalOther

DesktopTabletMobile

User Seniority

User Role Traffic Split by Device

56% Top Manage-

ment

87% Buyers & Specifiers

90% Desktop

Page 5: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

This site is built for and exclusively used by resellers, VARs and MSPs. Our revenue is divided between subscriptions paid by the resellers and advertising. Hence usability is paramount and the site is not splattered with advertising so your message will stand out.

The right place

The reseller users are on the site to source IT products and services. Hence they are in the right frame of mind to respond to your promotions. Naturally the traffic and enquiries will be during your working hours, allowing you to instantly respond.

The right time

Not only is the audience hyper-targeted to the IT trade - the users are actually those that you want to reach. They are the buyers and specifiers in the market who have the power to put your products and services into the hands of the corporate end users.

The right target market

MSP/Reseller

Distributor

BrandOther

3%8%

11%

78%26%

28%

16%

30%Senior Manager

Owner/Director

Junior Manager

Other

48%

39%

Sales/Specifyer

Purchasing

MarketingTechnical

Other

3%4%

6%

Desktop

90.5%

7%2.5%

Mobile

Tablet

0

857309

758463

827482

725974759028

809147

Jan Feb Mar Apr May Jun

200,000

400,000

600,000

800,000

100,000,000

Client by Type Client Seniority Client Role Traffic Split by Device

Searches

11%

22%

20%

29%

6.8%

3.7%

7.5%

1 User 2 to 4 5 to 10 10 - 50 50 - 100 over 100 over 2500

5

10

15

20

25

30

35

Client Account Size

3200

2350

2875

3600

2985 3050

3300

2012 2013 2014 2015 2016 2017 20180

1000

2000

3000

4000

Client GrowthNew User Growth

“Used by 50,000 Value Added Resellers and MSPs, ordering £15bn worth of IT Goods and services annually”

Page 6: REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products. Our inventory

For more information and your personalised quotation, contact us now

O333 772 0003 [email protected]

Reach IT Channel buyers in companies like these